striking a balance between staying connected and time management
DESCRIPTION
There's Facebook, Twitter, LinkedIn, and YouTube. Then you have the niche social networks that you belong to, Facebook Fan Pages and Groups, and any of the LinkedIn Groups that you've joined. All of these generate a never-ending flow of conversations that each demand your time, attention and response. Sprinkle in your personal and corporate blogs, RSS feeds and hundreds of new emails.The demand to stay constantly connected can seem like a daunting, overwhelming and all consuming recipe for disaster. But, it doesn't have to be that way.TRANSCRIPT
Striking a Balance Between Staying Connected and Time Management
Presented by:Justin [email protected]://justinrlevy.com@justinlevy
Testing
2 © Copyright 2009, New Marketing Labs, LLC.
To ask questions during the webinar:
On Twitter: #NML
On GoToWebinar: Q&A Feature
The webinar is being recorded and will be available for download at the end of the webinar.
The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
Housekeeping
Testing
3 © Copyright 2009, New Marketing Labs, LLC.
To ask questions during the webinar:
On Twitter: #NML
On GoToWebinar: Q&A Feature
The webinar is being recorded and will be available for download at the end of the webinar.
The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
Housekeeping
Testing
4 © Copyright 2009, New Marketing Labs, LLC.
To ask questions during the webinar:
On Twitter: #NML
On GoToWebinar: Q&A Feature
The webinar is being recorded and will be available for download at the end of the webinar.
The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
Housekeeping
Testing
5 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
6 © Copyright 2009, New Marketing Labs, LLC.
About New Marketing Labs…
Ongoing Measurement Tracking
Leads, Sales, Awareness,
Community Growth, Press, Visits,
Downloads, etc.
Content Development, Community Management & Campaign Execution
Content Publishing/Sharing
Breed Authority SEO. Video, Facebook /
iPhone AppsAdvocacy & Influencer
Programs
Proactive Engagement Programs to Enrich, Support & OutreachID & Engage Online
Influencers
Responding / EngagingConduct Responsive Outreach
Relationship /Community Building
ListeningIndentify Trends,
Conversations about Brand – Validate
Assumptions; assess tone of conversations –
ID Service, Sales, Support Opportunities
Education / Guidance
Establish Social Guidelines for Company / Employees.
Provide Boot Camp Training to Execs &
Managers
Research Online Audit of Corporate & Competitive on-line
Social Presence & Reputations
Testing
7 © Copyright 2009, New Marketing Labs, LLC.
A few New Marketing Labs clients…
Testing
8 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
9 © Copyright 2009, New Marketing Labs, LLC.
Socialized media is empowering us
…to not only consume content, but also create it
Brian Solis
PR 2.0 | Future-Works
Testing
10 © Copyright 2009, New Marketing Labs, LLC.
Creating content allows us to…
Testing
11 © Copyright 2009, New Marketing Labs, LLC.
Your options…
Testing
12 © Copyright 2009, New Marketing Labs, LLC.
You’re not getting a lot sleep...
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13 © Copyright 2009, New Marketing Labs, LLC.
To stay awake you resort to a lot of…
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14 © Copyright 2009, New Marketing Labs, LLC.
You feel like pulling your hair out…
Source: http://www.flickr.com/photos/29223627@N04/2977546462
Testing
15 © Copyright 2009, New Marketing Labs, LLC.
Social Media is not a trend.
It represents a fundamental change in the way companies reach their audiences.
Testing
16 © Copyright 2009, New Marketing Labs, LLC.
Don’t worry, help is on the way…
Source: http://www.flickr.com/photos/29223627@N04/2977546462Source: http://www.flickr.com/photos/niemster/115838917
Testing
17 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
18 © Copyright 2009, New Marketing Labs, LLC.
First step…deciding what tools to use
Source: http://www.flickr.com/photos/29223627@N04/2977546462Source: http://www.flickr.com/photos/niemster/115838917Source: http://www.flickr.com/photos/stitch/6162233
Testing
19 © Copyright 2009, New Marketing Labs, LLC.
Created by Brian Solis and JESS3
Used to visualize and map the shifting landscape of social networks and micro communities
Provides a visual representation of the expansiveness of the Social Web and the conversations that define it.
www.theconversationprism.com
The Conversation Prism
Testing
20 © Copyright 2009, New Marketing Labs, LLC.
Understanding your social media data flow…
Source: http://www.flickr.com/photos/29223627@N04/2977546462Source: http://www.flickr.com/photos/niemster/115838917Source: http://blog.louisgray.com/2009/05/know-and-master-your-social-media-data.html
Testing
21 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
22 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Find 7 things worth retweeting and share them.
Reply to at least 5 tweets with full responses.
Point out a few people you admire.
Follow back at least 10 people.
Hang out for about 10 minutes at a time and chat.
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Testing
23 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Check in on birthdays and send them a tweet or email
Respond to any recent comments on your wall
Post a daily status message – make it engaging
Comment on at least 7 people’s statuses or updates
Share at least 3 interesting updates that you find
If you belong to Groups or Pages, check in there too
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Testing
24 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Accept any invitations that make sense to accept.
Enter any recent business cards to invite them to LinkedIn.
Drop into LinkedIn Answers and answer 2-3 questions.
Provide 1 recommendation every few days
Add any relevant slide decks to the Slideshare app or books to the Amazon app
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Testing
25 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Blogs
Comment back to any comments on your blog
Read a post or two from those that comment on your blog
While on those sites, use StumbleUpon and promote them
Write an occasional post promoting the good work of a member of your community.
Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
Testing
26 © Copyright 2009, New Marketing Labs, LLC.
Set up a daily checklist…
Other Ways to Stay Connected
Choose 5 blog posts and comment on them
Write 3-5 hand-written notes per week
Attend a few meetups per month
Attend one webinar per month
Testing
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How to best manage your time…
Source: http://www.flickr.com/photos/wwarby/3297205226
Testing
28 © Copyright 2009, New Marketing Labs, LLC.
Use an egg timer…
Source: http://www.flickr.com/photos/csiknor/3261481234
Testing
29 © Copyright 2009, New Marketing Labs, LLC.
Try Rescue Time…
Source: http://www.rescuetime.com/tour
Testing
30 © Copyright 2009, New Marketing Labs, LLC.
Who we are
Analyzing your current situation
Constructing a social media data flow
Setting up a daily checklist
Questions
Agenda
Testing
31 © Copyright 2009, New Marketing Labs, LLC.
Any Questions…
Testing
32 © Copyright 2009, New Marketing Labs, LLC.
http://newmarketinglabs.com
Justin [email protected]
http://justinrlevy.com
@justinlevy • justinlevy • in/justinlevy