strategy - the crucial enabler
TRANSCRIPT
What/ How?
Why? Why?
With no underlying cohesion…
Why?
What/ How?
Strategy
A cohesive response to an important challenge.
Unlike a stand-alone decision or a goal, a strategy is a coherent set of analyses, concepts, policies,
arguments, and actions that respond to a high-stakes challenge.
Rumelt, R (2011). Good Strategy/Bad Strategy: The difference and why it matters
VMOST
Vision / Mission
Objectives
Strategy
Tactics
Clear, Concise,
Repeatable
Broad Themes
Precise SMART
Actionable Granular Tasks & Projects
Objectives
Strategic
Them
e
Strategic
The
me
Strategic
The
me
V / M
T T
T T
T T
T T
T T
T T
Change Portfolio
Portfolio of Change
Sales & Marketing
Operations Customer Service
Finance Etc….
It’s a great idea..
Why wouldn’t
we…
We’ve chosen a vendor…
The boss says…
Our client wants…
AND WE HAVE A BUSINESS CASE!!!
But what really happens…
So what can we do as BAs?
First.. what kind of ship are you on?
Current State
Future State
Strategy
Current State
Future State
Change
S can I dentify P redict D ecide E xecute
Align to V/M/O/S
(Strategy) Analysis
Analyse Current
State
Define or Predict Future State
Analyse Gap/Make Recommendations
Define/ Revisit
Business Case
Assess Risks
* Diagram adapted from IIBA BABOK® v3 Knowledge Areas
Objectives
Strategic
Them
e
Strategic
The
me
Strategic
The
me
V / M
T T
T T
T T
T T
T T
T T
Change Portfolio
2. Assess Current State External Environment Analysis: STEEPLE
S ocial
T echnological
E conomic
E nvironmental
P olitical
L egal
E thical
2. Assess Current State Finding the Problem: Fishbone Diagram
Assess Current State Finding the Problem: Fishbone Diagram
The problem of…..
Is affecting….
The impact of which is….
A successful solution would….
3. Define Outcomes: Problem Statement
What problem are we trying to
solve? Who are our
stakeholders?
Why should we care?
What are the benefits? How do
we know it’s done?
Example: Taxi Firm
Disrupted by new channels/
business models
Bookings & passenger numbers dropping
(£££!)
WE NEED AN APP!
I have an idea….
The problem of increased competition from new channels and new competitors/substitutes
Affects our drivers and contact centre staff
The impact of which is a reduction in bookings leading to under-utilised cars (and drivers)
A successful solution would protect us from competitive forces and would allow us to retain and grow our customer base.
Problem Statement: “WE NEED AN APP!”
This aligns with our stated strategy by….
And would help us meet our objectives of….
+ Strategic Alignment Statement
3. Define Outcomes
Problem / Opportunity Customer
Financial
Internal processes
Innovation “Sustain”
4. Assessing Risk
Adapted from Kerzener, H, (2008) Project Management: A Systems Approach to Planning, Scheduling, and Controlling, Tenth Edition
5. Identifying Options
Align to V/M/O/S
(Strategy) Analysis
Analyse Current
State
Define or Predict Future State
Analyse Gap/Make Recommendations
Define/ Revisit
Business Case
Assess Risks
* Diagram adapted from IIBA BABOK® v3 Knowledge Areas
TO: Titanic and all east-bound
ships. Ice report in latitude 42N
to 41.25, longitude 49 to 50.30W.
Saw much heavy pack ice and a
great number large icebergs. Also
field ice.
?
• Where in your organisation are your business analysts located ?
• How are you adding value?
• Where do you think the BA adds most value?
• How do we measure that value?
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