strategies to sell your north atlanta home

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Home Sale Strategy Giuliana Enriquez Direct Line: 404.843.2500 [email protected] www.SellingRoswellGAHomes.com

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Page 1: Strategies to Sell Your North Atlanta Home

Home Sale Strategy

Giuliana EnriquezDirect Line: 404.843.2500giuliana.enriquez@metrobrokers.comwww.SellingRoswellGAHomes.com

Page 2: Strategies to Sell Your North Atlanta Home

A Plan For Success

• What To Expect• Marketing Plan• Detailed Pricing

Comparison• Mutual Decision

Page 3: Strategies to Sell Your North Atlanta Home

My BackgroundRoswell, Alpharetta, Sandy Springs, Gwinnett,

Arkansas State University - B.S Marketing

Full Effort Real Estate Sales Professional

5 Years Of Sales Experience

#1 Website in Spanish in Google

Pricing, Extensive Internet Exposure

Love Being a Mom, play tennis, and dancing

REALTOR, Member of FMLS and GAMLS

Giuliana Enriquez

Page 4: Strategies to Sell Your North Atlanta Home

BHGRE Metro Brokers

One-stop shopping with Metro Brokers Financial, Metro Brokers Insurance and Metro Brokers Title Trust.

The largest real estate company in Georgia

94% Customer Satisfaction Rate

The fastest growing real estate company in metro Atlanta and north Georgia with 25 offices and 2,100 agents

Unparalleled marketing

Top 25 real estate company in the country according to

Page 5: Strategies to Sell Your North Atlanta Home

25 Offices and 2,100 Agents

serving the entire Metro Atlanta area and North Georgia

Mountains

Georgia’s Largest Real Estate Company

Page 6: Strategies to Sell Your North Atlanta Home

• Better Homes and Gardens Real Estate Metro Brokers is the ONLY company in Georgia on the Real Trends “Top 25”

• Constant feature on the list since 2003

Real Trends “Top 25”

Page 7: Strategies to Sell Your North Atlanta Home

“One Stop Shop” Convenience

• Buyers appreciate the convenience of our “One Stop Shop”

• Real estate, mortgage, insurance and title/closing services

Page 8: Strategies to Sell Your North Atlanta Home

Better Homes and Gardens®

• What do you think when you hear or see Better Homes and Gardens?

• An American staple since 1924• Magazine circulation of 7.6 million• Readership of nearly 40 million• Consumers know and trust the

Better Homes and Gardens brand

Page 9: Strategies to Sell Your North Atlanta Home

What’s in a Name?

Page 10: Strategies to Sell Your North Atlanta Home

Reaching Buyers the Way They ShopDrive-By Buyers• Yard Sign• Flyers• Direct Mail/ Postcards• Open Houses

Buyers with Agents• Information Sheets • Caravans• FMLS/GAMLS/NEGAMLS• Networking• Telemarketing

Internet• BHGRE Website• My Company Website• My Website• Property search sites• Virtual Tours

Page 11: Strategies to Sell Your North Atlanta Home

Internet Promotion and Exposure

90%

84%

63%

36%Source: National Association of Realtors 2009 Profile of Home Buyers and Home Sellers

Page 12: Strategies to Sell Your North Atlanta Home

My Own Website

Page 13: Strategies to Sell Your North Atlanta Home

bhgrealestate.com

Page 14: Strategies to Sell Your North Atlanta Home

metrobrokers.com• Over 1 MILLION page views

per week• 30,000 unique visitors per week• 23 minutes spent on site per

user• Online Appointments• Best search feature • Voted “Best Real Estate

Company Website” by The Greater Atlanta Homebuilders Assoc.

Page 15: Strategies to Sell Your North Atlanta Home

Searching and Mapping

Page 16: Strategies to Sell Your North Atlanta Home

Schedule a Showing Online

Page 17: Strategies to Sell Your North Atlanta Home
Page 18: Strategies to Sell Your North Atlanta Home

• Free iPhone app from BHGRE.• Reached Top 10 status after launch.• Unique mobile real estate tool that:

o Finds local home comparison info.

o Allows buyers to create photo albums of their favorite homes.

o Share the photos with friends and family.

• More info on bhgrealestate.com/iphone.

BHGRE iPhone App

Page 19: Strategies to Sell Your North Atlanta Home

metrobrokers.com

Page 20: Strategies to Sell Your North Atlanta Home

Additional Internet Promotion and Exposure For Your Property

Your listing appears on more than 2,000 websites!

Page 21: Strategies to Sell Your North Atlanta Home

Capturing Online Leads

• Average industry response time to an online lead is 52 hours*

• Most prospects work with the first real estate agent who contacts them*

• My team contacts me immediately after a lead comes in and I follow up immediately.

*According to the National Association of Realtors.

Page 22: Strategies to Sell Your North Atlanta Home

Atlanta Area Billboard Campaign

• Billboards on major interstates around metro Atlanta reach more than 1 MILLION drivers EVERY DAY

• The lighted display advertises the number of homes for sale on our website and positive call-to-action messages

Page 23: Strategies to Sell Your North Atlanta Home

Super Sunday Open HouseHundreds of homes held open generating thousands of potential buyers:• The second Sunday of each

month• One lucky visitor will win

$1,000• Unique website allows buyers

to find open houses in their area and plot a course using Google Maps

Page 24: Strategies to Sell Your North Atlanta Home

Relocation Services

Market Share – Top 5 Companies

• Primary broker in Cartus network

• Cartus is the world’s largest relocation company

• Handles more corporate relocation than the next 4 closest competitors combined

• Over 800 companies are represented by Cartus

Page 25: Strategies to Sell Your North Atlanta Home

Multiple Listing Services• First MLS• Georgia MLS• Northeast Georgia MLS

Page 26: Strategies to Sell Your North Atlanta Home

Easy Access For Agents With Buyers

Page 27: Strategies to Sell Your North Atlanta Home

Showing Activity

Instant Email Notification Of Showings Or Previews

Page 28: Strategies to Sell Your North Atlanta Home

For Sale Sign

Page 29: Strategies to Sell Your North Atlanta Home

• Personal database• Professional agent network• Social Networking• Metro Brokers Blog

Networking

Page 30: Strategies to Sell Your North Atlanta Home
Page 31: Strategies to Sell Your North Atlanta Home

Appealing Conditions

Page 32: Strategies to Sell Your North Atlanta Home

Appealing Conditions

Curb Appeal

Page 33: Strategies to Sell Your North Atlanta Home

Appealing Conditions

Interior Condition

Page 34: Strategies to Sell Your North Atlanta Home

Appealing Conditions

Staging

Page 35: Strategies to Sell Your North Atlanta Home

Managing The Details• Every offer will be presented for

your review on a timely basis! • My thorough understanding of

the forms used in a real estate transaction insures that nothing is left to chance and you are properly protected

• I will ensure that all disclosures and associated forms are provided to protect you

Page 36: Strategies to Sell Your North Atlanta Home

Managing The DetailsTo further protect your position in the transaction,I will:• Require buyers to provide written

evidence of their loan qualification• Maintain contact with the buyer’s lender

and track the progress of the buyer’s loan through closing and advise you as to the status

• Maintain contact with the buyer’s agent • Track time sensitive contract provisions

Page 37: Strategies to Sell Your North Atlanta Home

Negotiation and Closing• Negotiate inspection concerns, suggest

options and assist in securing bids and contractors, if needed

• Monitor the progress of the title search, survey, appraisal, inspections and removal of contingencies

• Keep YOU informed throughout the process• Attend the closing with you

Our experience enables us to anticipate problems and provide

solutions

Page 38: Strategies to Sell Your North Atlanta Home

Competitive Pricing

Detailed Comparison• Recently Sold• Expired• Active Competition

Page 39: Strategies to Sell Your North Atlanta Home

Ready To Get Started?