strategies to sell your north atlanta home
TRANSCRIPT
Home Sale Strategy
Giuliana EnriquezDirect Line: 404.843.2500giuliana.enriquez@metrobrokers.comwww.SellingRoswellGAHomes.com
A Plan For Success
• What To Expect• Marketing Plan• Detailed Pricing
Comparison• Mutual Decision
My BackgroundRoswell, Alpharetta, Sandy Springs, Gwinnett,
Arkansas State University - B.S Marketing
Full Effort Real Estate Sales Professional
5 Years Of Sales Experience
#1 Website in Spanish in Google
Pricing, Extensive Internet Exposure
Love Being a Mom, play tennis, and dancing
REALTOR, Member of FMLS and GAMLS
Giuliana Enriquez
BHGRE Metro Brokers
One-stop shopping with Metro Brokers Financial, Metro Brokers Insurance and Metro Brokers Title Trust.
The largest real estate company in Georgia
94% Customer Satisfaction Rate
The fastest growing real estate company in metro Atlanta and north Georgia with 25 offices and 2,100 agents
Unparalleled marketing
Top 25 real estate company in the country according to
25 Offices and 2,100 Agents
serving the entire Metro Atlanta area and North Georgia
Mountains
Georgia’s Largest Real Estate Company
• Better Homes and Gardens Real Estate Metro Brokers is the ONLY company in Georgia on the Real Trends “Top 25”
• Constant feature on the list since 2003
Real Trends “Top 25”
“One Stop Shop” Convenience
• Buyers appreciate the convenience of our “One Stop Shop”
• Real estate, mortgage, insurance and title/closing services
Better Homes and Gardens®
• What do you think when you hear or see Better Homes and Gardens?
• An American staple since 1924• Magazine circulation of 7.6 million• Readership of nearly 40 million• Consumers know and trust the
Better Homes and Gardens brand
What’s in a Name?
Reaching Buyers the Way They ShopDrive-By Buyers• Yard Sign• Flyers• Direct Mail/ Postcards• Open Houses
Buyers with Agents• Information Sheets • Caravans• FMLS/GAMLS/NEGAMLS• Networking• Telemarketing
Internet• BHGRE Website• My Company Website• My Website• Property search sites• Virtual Tours
Internet Promotion and Exposure
90%
84%
63%
36%Source: National Association of Realtors 2009 Profile of Home Buyers and Home Sellers
My Own Website
bhgrealestate.com
metrobrokers.com• Over 1 MILLION page views
per week• 30,000 unique visitors per week• 23 minutes spent on site per
user• Online Appointments• Best search feature • Voted “Best Real Estate
Company Website” by The Greater Atlanta Homebuilders Assoc.
Searching and Mapping
Schedule a Showing Online
• Free iPhone app from BHGRE.• Reached Top 10 status after launch.• Unique mobile real estate tool that:
o Finds local home comparison info.
o Allows buyers to create photo albums of their favorite homes.
o Share the photos with friends and family.
• More info on bhgrealestate.com/iphone.
BHGRE iPhone App
metrobrokers.com
Additional Internet Promotion and Exposure For Your Property
Your listing appears on more than 2,000 websites!
Capturing Online Leads
• Average industry response time to an online lead is 52 hours*
• Most prospects work with the first real estate agent who contacts them*
• My team contacts me immediately after a lead comes in and I follow up immediately.
*According to the National Association of Realtors.
Atlanta Area Billboard Campaign
• Billboards on major interstates around metro Atlanta reach more than 1 MILLION drivers EVERY DAY
• The lighted display advertises the number of homes for sale on our website and positive call-to-action messages
Super Sunday Open HouseHundreds of homes held open generating thousands of potential buyers:• The second Sunday of each
month• One lucky visitor will win
$1,000• Unique website allows buyers
to find open houses in their area and plot a course using Google Maps
Relocation Services
Market Share – Top 5 Companies
• Primary broker in Cartus network
• Cartus is the world’s largest relocation company
• Handles more corporate relocation than the next 4 closest competitors combined
• Over 800 companies are represented by Cartus
Multiple Listing Services• First MLS• Georgia MLS• Northeast Georgia MLS
Easy Access For Agents With Buyers
Showing Activity
Instant Email Notification Of Showings Or Previews
For Sale Sign
• Personal database• Professional agent network• Social Networking• Metro Brokers Blog
Networking
Appealing Conditions
Appealing Conditions
Curb Appeal
Appealing Conditions
Interior Condition
Appealing Conditions
Staging
Managing The Details• Every offer will be presented for
your review on a timely basis! • My thorough understanding of
the forms used in a real estate transaction insures that nothing is left to chance and you are properly protected
• I will ensure that all disclosures and associated forms are provided to protect you
Managing The DetailsTo further protect your position in the transaction,I will:• Require buyers to provide written
evidence of their loan qualification• Maintain contact with the buyer’s lender
and track the progress of the buyer’s loan through closing and advise you as to the status
• Maintain contact with the buyer’s agent • Track time sensitive contract provisions
Negotiation and Closing• Negotiate inspection concerns, suggest
options and assist in securing bids and contractors, if needed
• Monitor the progress of the title search, survey, appraisal, inspections and removal of contingencies
• Keep YOU informed throughout the process• Attend the closing with you
Our experience enables us to anticipate problems and provide
solutions
Competitive Pricing
Detailed Comparison• Recently Sold• Expired• Active Competition
Ready To Get Started?