strategic culture: 3 keys to creating a high performance culture in your organization

Presented by Rob Lewis, M.S. www.EmpowerSalesFormula.com

Strategic Culture 3 Keys to Creating a High Performance Culture

Rob Lewis, M.S.

1

http://www.empowersalesformula.com

Presented by Rob Lewis, M.S. www.EmpowerSalesFormula.com 2

Together we become greater than the sum of our partsLet us put our differences aside, let us collaborate, learn, and propel this industry forward

Keynote Template


Rob Lewis, M.S. www.EmpowerSalesFormula.com 3

Purpose

Inspire you to embrace the profitable power of conscious culture creation and motivate you toward action.



Visualization Exercise

Contrasting Gardens



Visualization Exercise

Beautiful Garden

Daily Focus Water Beauty

No FocusChaotic Garden

No WaterWeeds



Visualization

How does the garden example relate to organizational culture?

!Small daily actions with the long term goal in mind can produce both a beautiful garden and a thriving culture.



Culture Shock

Given enough time and money, your competitors can duplicate almost everything you’ve got working for you. They can hire away some of your best people. They can reverse engineer your processes. The only thing they can’t duplicate is your culture

“

”- George Bradt



Culture Shock

Culture eats strategy for breakfast“ ”- Peter F. Drucker


Bad CultureWhat does it feel like?Bad Customer Experience

Low Member Retention

High Employee Turnover

Employees Don’t Care

Poor Reviews


Culture Definition

a system of shared assumptions, values, and beliefs, which governs how people behave in organizations.

What is Culture?

Ability to infuse values & mission into the DNA of the firm



Domino Effect of Culture

Great Culture

Engaged Managers &

Employees

Longer Tenure

Fewer External Hires

Lower Hiring $, Recruiting, & Training

Costs

Source:”The Culture Cycle: How to Shape the Unseen Force that Transforms Performance” By James L. Heskett (HBS Professor)



Domino Effect…

Higher Productivity

Fewer Lost Sales

Higher Sales per Employee




Domino Effect…

Better Customer Loyalty = Referrals

Lower Marketing Costs

Higher Profitability




Culture Shock

At least half of the difference in operating profit between organizations can be attributed to culture.

“

”James L Heskett 50%




3 Keys to Culture

AlignEstablish Values

Infuse Values Regulate

EngageInspire

Empower

ExecutePulse

Strategize Act



AlignEstablish - Infuse - Regulate

Keynote Template


Rob Lewis, M.S. www.EmpowerSalesFormula.com

Why

Goals

What

How

Metrics

17

Alignment

Source: Joel Peterson - Chairman of Jet Blue

Values

Objectives

Strategy

Tactics

Controls

Establish

Infuse

Regulate



“The relationship between Stated values and Acted values will determine a company’s culture”

Rob Lewis

Keynote Template



Establish Values

What Are Values?Principles or standards of behavior; one’s

judgment of what’s important in life.

Establish

Infuse

Regulate

As a company what’s important about the way we do things? What are our standards of behavior?



Establish Values

How to Establish Values

" With a partner discuss the things you might observe from that employee and how they translate to a certain value.

Imagine the Ideal EmployeeIf you were to observe them working

during an entire day, which behaviors would stand out the most? Observe not just what they do, but HOW they

do it.

Establish

Infuse

Regulate



Key Takeaways

1Take Away

2Take Away

3Take Away

Takeaways Example

50% of difference in operating profit can be attributed to culture

Alignment is the most important component of culture

Conduct Ideal Employee Exercise back at the office



Infuse Values

What is the Most Powerful way to Communicate Values & Behaviors?

Infuse

Establish

Regulate

Hiring & Firing Example Recognition Propaganda



Infuse Values

You can’t talk your way out of a culture you acted your way into.“

”-Dr. Steven R. Covey

What’s the fastest way to Destroy a culture?Stating values as one thing, and doing the opposite (misalignment)

Infuse

Establish

Regulate



Infuse Values

Zappos Values1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships with Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble

Infuse

Establish

Regulate



Regulate

Seek & DestroySeek out misalignments in: - Business Practices - Behaviors - People

" You should feel so strongly about the values that you are willing to hire, fire, and iterate existing policies and procedures that do not align with those values

Regulate

Establish

Infuse



EngageInspire - Empower

Keynote Template



Engage

What is engagement?12 People are on a crew boat

2 are paddling their hearts out 4 are helping but are constantly checking their text messages 4 are doing nothing but sitting passively 2 are actively trying to sink the boat



Engagement

How many definitions exist for “employee engagement”?

50



Engagement

Conference Board: Expert Panel to Define Engagement

a heightened emotional and intellectual connection that an employee has for his/her job, organization, manager, or coworkers that, in turn, influences him/her to apply additional discretionary effort to his/her work.



Engagement

“There are only three measurements that tell you nearly everything you need to know… employee engagement, customer satisfaction, and cash flow. It goes without saying that no company… can win over the long run without energized employees who believe in the mission and understand how to achieve it.” - Jack Welch

Former CEO of GE



Engagement



Inspire

Most Start at What…Inspire

EmpowerSquare footage

Equipment Amenities

Hours

WHAT

Source: “Start With Why” Simon Sinek



Inspire

Some start with How…Inspire

Empower

We focus on you We are enthusiastic

We wow the customer We hire the best trainers

WHAT

HOW




Inspire

Few start with Why…Inspire

Empower

The reason we do what we do is: The founder started this company…

We believe in our members… We strive to inspire greatness…

WHAT

HOW

WHY




Inspire

Share Your WHY…Inspire

Empower

Partner with someone you do not know (1-2 minutes) • Why did you get into this industry? • What was the pivotal moment that you had to make a decision?

• Get emotional about it!



Inspire

WHY Action StepsInspire

Empower

Develop your Why Story Share it at your next meeting Always Share it with your new hires Share it with your customers

"BEWARE of Delivery Fatigue! If you feel like a broken record, keep going. It’s likely that someone who hasn’t heard your why is present



Empower Circle of Safety - Creativity & Learning - Growth & Development

Keynote Template



Circle of Safety

Circle of SafetyEmpower

Inspire

What was the worst thing for a Spartan warrior to lose in battle?

Answer: Shield because the shield is what made them virtually indestructible when they worked together.

Source: “Leaders Eat Last” Simon Sinek



Manager ShieldIs the manager’s shield protecting herself ? or Does the manager’s shield protect her team?

Circle of Safety or Fear?

Employee Shield

Shield against their manager and peers? or are they part of the shield formation, protecting the team, the company?

Who do you let in the Circle?Zappos example:

$2,000.00

Do you nurture the circle?

How does your company foster and strengthen relationships?

Empower

Inspire

Circle of Safety



Immediate Action for Circle of Safety? •Organize a fun team outing

• Overcome Obstacles as a Team

Empower

Inspire

" Share one or two ideas with a partner.

Circle of Safety



Creativity & Learning

20% Rule Peer Edu Cross-Train Leverage Strengths

Mind ValleyShare learn meetings where employees teach and learn on different topics

Discover StrengthsMake an effort to discover strengths of employees, find them the “right seat on the bus” & leverage their talents

CostcoCross trains employees, look at how long employees stay with Costco.

GoogleRequire 20% of paid time to be outside normal duties. If not possible, what might be?

Empower

Inspire



Employees < 25 yrs

Professional Development

#1

#2 Career Progression

Employees 25-35

#1

#2

Growth & Development

Source: 2014 Recognition trends report | Quantum Workplace

Professional Development

Career Progression

Empower

Inspire



Career Development Plan


Culture of Leader Creation

Mentorship ProgramsEmpower

Inspire




Communication

Clear Expectations

Recognition

Empower

Inspire

Communication



✒

End Result vs. Behaviors

Clear Expectations

Google OKR Goals

Share what you are judged on

Empower

Inspire

Clear Expectations



Satisfied Cleaning Staff Cleaner Facility

31%Lower

Turnover

Recognize

High Recognition Cultures

Empower

Inspire

Higher Member SatisfactionIncreased Profitability

B



RecognitionTactics

Frequent 1 on 1’s

Thank You Cards

Acknowledge 1 / Day

Supervisor Recognition

Employee of Month

Public Acknowledgement

Hard & Soft Rec.

Pocket Pennies

Recognition



ExecutePulse - Strategize - Act

Keynote Template



Execute - Pulse

Pulse

Strategize

Act

Financial numbers measure the past and lead to ‘rear view management’“

” - James L. Heskett



Employee Referral

Returns to Labor

Employee Retention

Customer Relationships

ProductivityChange in output divided by marginal change in labor

LoyaltyMeasurable factors include customer referrals, family add ons, positive reviews

Falling / RisingDecrease in employee retention is a primary indicator of misalignment

Join the team!Employees who recruit other employees is a strong indicator of a strong culture!

Execute - Pulse

The Four R’s Predict the FuturePulse

Strategize

Act



Execute - Strategize

Biggest TakeawaysStrategize

Pulse

Act What are the 3 most pressing initiatives you must execute upon your return? Review the takeaway sheets.



Culture Jump Start

1Initiative

2Initiative

3Initiative

Strategize

Pulse

Act




Strategize

Pulse

Act


Culture Jump Start

1Action

Start Date

2Action

Start Date

3Action

Start Date

1Action

Finish Date

2Action

Finish Date

3Action

Finish Date



Decide & Share1.Decide who you are going to share your 3 initiatives

with on your team 2.Tell your neighbor who you are going to share it with

and why. (10 sec.)

Snap & Send1. Snap a picture of your answers to the previous slide 2. Send it to the person you chose… Now

Testify Share your testimony for 30 seconds of why you believe conscious culture creation is imperative to the success of your organization

Let’s Act!

D

6

5Act

Pulse

Strategize

Execute - Act



Either you take control of your culture now, or it will take control of you… regardless… you will have a culture“

”- Rob Lewis



Contact 5

Speaking &

Consulting

PO Box 270493 San Diego, CA 92198 United States

Phone: 858 213 9025

[email protected] LinkedIn.com/fitbiz twitter.com/Rob_Empower9!
