strategi management.ppt

Upload: yosephph

Post on 14-Apr-2018

230 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/30/2019 Strategi Management.ppt

    1/15

    THE NATURE OF

    STRATEGIC MANAGEMENT

  • 7/30/2019 Strategi Management.ppt

    2/15

    Without a strategy, an organization islike a ship without a rudder, goingaround in circles. Its like a tramp ; itshas no place to go

  • 7/30/2019 Strategi Management.ppt

    3/15

    WHAT IS ?

    Strategic management is the art and science of formulating,

    implementing and evaluating cross-functional decisions that will

    enable an organization to achieve its objectives. It is the process

    of specifying the organization's objectives, developing policies

    and plans to achieve these objectives, and allocating resourcesto implement the policies and plans to achieve the organization's

    objectives. Strategic management, therefore, combines the

    activities of the various functional areas of a business to achieve

    organizational objectives. It is the highest level of managerial

    activity, usually formulated by the Board of directors andperformed by the organization's Chief Executive Officer(CEO)

    and executive team. Strategic management provides overall

    direction to the enterprise and is closely related to the field of

    Organization Studies

    http://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Board_of_directorshttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/Teamhttp://en.wikipedia.org/wiki/Organization_Studieshttp://en.wikipedia.org/wiki/Organization_Studieshttp://en.wikipedia.org/wiki/Teamhttp://en.wikipedia.org/wiki/Chief_Executive_Officerhttp://en.wikipedia.org/wiki/Board_of_directorshttp://en.wikipedia.org/wiki/Organization
  • 7/30/2019 Strategi Management.ppt

    4/15

    DEFINING strategic management as the

    art and science of formulating,

    implementing, and evaluating cross-

    functional decisions that enable an

    organization to achieve its objective (David

    p 5)

  • 7/30/2019 Strategi Management.ppt

    5/15

    Pengambilan keputusan

    Past experiences, judgment and feeling,

    intuition

    Qualitative and quantitative information

  • 7/30/2019 Strategi Management.ppt

    6/15

    Long term objective

    A specific results that an organization

    seeks to achieve in pursuing its basic

    mission

    More than one year

    Measurable, quantitative, challenging,

    realistic, consistent and prioritized

  • 7/30/2019 Strategi Management.ppt

    7/15

    Annual objective

    Short term milestones that organizations

    must achieve to reach long term objective

    Max one year

    Measurable, quantitative, challenging,

    realistic, consistent and prioritized

  • 7/30/2019 Strategi Management.ppt

    8/15

    MANAGEMENT LEVELS

  • 7/30/2019 Strategi Management.ppt

    9/15

  • 7/30/2019 Strategi Management.ppt

    10/15

    St t i t i

  • 7/30/2019 Strategi Management.ppt

    11/15

    Strategic management is a

    combination of three main

    processesStrategy formulation Performing a situation analysis, self-evaluation and competitor analysis:

    both internal and external; both micro-environmental and macro-environmental.

    Concurrent with this assessment, objectives are set. This involves craftingvision statements (long term view of a possible future), mission statements

    (the role that the organization gives itself in society), overall corporateobjectives (both financial and strategic), strategic business unit objectives(both financial and strategic), and tactical objectives.

    These objectives should, in the light of the situation analysis, suggest astrategic plan. The plan provides the details of how to achieve theseobjectives.

    This three-step strategy formulation process is sometimes referred to as

    determining where you are now, determining where you want to go, andthen determining how to get there. These three questions are the essenceofstrategic planning. SWOT Analysis: I/O Economics for the externalfactors and RBV for the internal factors.

    St t i t i

    http://en.wikipedia.org/wiki/Strategic_planninghttp://en.wikipedia.org/wiki/SWOT_Analysishttp://en.wikipedia.org/wiki/RBVhttp://en.wikipedia.org/wiki/RBVhttp://en.wikipedia.org/wiki/SWOT_Analysishttp://en.wikipedia.org/wiki/Strategic_planning
  • 7/30/2019 Strategi Management.ppt

    12/15

    Strategic management is a

    combination of three main

    processesStrategy implementation Allocation of sufficient resources (financial, personnel, time, technology

    support)

    Establishing a chain of command or some alternative structure (such ascross functional teams)

    Assigning responsibility of specific tasks or processes to specific individuals

    or groups It also involves managing the process. This includes monitoring results,

    comparing to benchmarks and best practices, evaluating the efficacy andefficiency of the process, controlling for variances, and making adjustmentsto the process as necessary.

    When implementing specific programs, this involves acquiring the requisiteresources, developing the process, training, process testing,

    documentation, and integration with (and/or conversion from) legacyprocesses.

    Strategy evaluation

    Measuring the effectiveness of the organizational strategy.It's extremelyimportant to undergo SWOT to figure out theStrength,weaknesses,opportunities and threat of both internal and externalto the entity in question.

  • 7/30/2019 Strategi Management.ppt

    13/15

    Definitions of strategy

  • 7/30/2019 Strategi Management.ppt

    14/15

    HARLEY DAVIDSON OWNER

    CLUB

    Our competitors try to imitate our motorcycles but they cant copy the intangibles that

    making owning a harley davidson a life-fulfilling experience. We determine whats original

    and authentic. Theyre duplicating hardware but they can only copy where weve been.They have no idea where were going

  • 7/30/2019 Strategi Management.ppt

    15/15

    STRATEGY

    FORMULATION

    DEVELOP

    MISSION

    STATEMENT

    ESTABLISH

    LONG TERM

    OBJECTIVE

    GENERATE,

    EVALUATE,

    AND SELECT

    STRATEGIES

    ESTABLISH

    POLICIES AND

    ANNUAL

    OBJECTIVE

    ALLOCATE

    RESOURCES

    MEASURE

    AND

    EVALUATEPREFORMANCE

    PERFORM

    EXTERNAL

    AUDIT

    PERFORM

    INTERNAL

    AUDIT

    A COMPREHENSIVE STRATEGIC - MANAGEMENT MODEL Sumber : Fred R David. 1998. Strategic

    Management Concepts & Cases. Seventh Editon hal 14

    FEEDBACK

    STRATEGY

    EVALUATIONSTRATEGY

    IMPELEMENTATION

    http://localhost/var/www/apps/conversion/tmp/TOPIK%206%20DAN%207.ppthttp://localhost/var/www/apps/conversion/tmp/TOPIK%206%20DAN%207.ppthttp://localhost/var/www/apps/conversion/tmp/TOPIK%206%20DAN%207.ppthttp://localhost/var/www/apps/conversion/tmp/TOPIK%206%20DAN%207.ppthttp://localhost/var/www/apps/conversion/tmp/TOPIK%206%20DAN%207.ppt