#StoryThinking: как нативная реклама помогает брендам рассказывать истории

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Post on 07-Aug-2015

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  1. 1. #StoryThinking: , 2015 Effective & Creative Digital Strategies
  2. 2. ? Creativity Matters
  3. 3. ? , , , , , AdBlock ,
  4. 4. : Sharethrough IPG Media Lab, 2013 : 4 770 , 300250 NATIVE ADS BANNER ADS
  5. 5. , 52% , : : 25% , , : - 4.1 25% 20% - 2.7
  6. 6. - 9% 18% : : - - - - - - - - 32% 52% 32% 71% 23% 34% 19% 50% , : , :
  7. 7. 5 , (: Business Insider) AdBlock (Nielsen, 2015) CTR brand lift ( ) (Nielsen, 2013) rich media (, , ) 70% 9,26% 82% 60% 9% 2000. 0,2% 2015.
  8. 8. Creativity Matters : YouTube- : , Creativity Matters : -: - Self-made AdMen
  9. 9. Creativity Matters : www.creativity.platfor.ma
  10. 10. - 5 50 : 2+2 - - Rocket Credit illy , : www.focus.ua/build-new-ukraine
  11. 11. W-O-S - Philips : www.w-o-s.ru/article/4294
  12. 12. . ! vera@glp.ua +38 067 723 67 09 facebook.com/chernysh.vera Effective & Creative Digital Strategies

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