Storytelling: "Skins" Transmedia Case Study

Download Storytelling:

Post on 08-Sep-2014

1.036 views

Category:

Documents

3 download

Embed Size (px)

DESCRIPTION

Storytelling is an age-old way of connecting with humans and making messages resonante. Paul Bennun and Hilary Perkins explain how.

TRANSCRIPT

  • ! " # $ % & ( ) * # ! + , !. Somethin Else + Skins Transmedia Case Study Paul Bennun $! Hilary Perkins - 12:20 - 12:40 / *0123)45 0 6 & *7& ) 8 8 5 19
  • Hillary Perkins Paul Bennuncommissioning editor chief creative ofcer @cowbite @benoonbenoon
  • Get last years audience back Advance the state-of-the artMake something perfect for our audience
  • Who watches and how?How is this stuff made?
  • Bringing characters alive, where the audience lives ...
  • The spoiler lter
  • Social media catch-up
  • Right tools for the job
  • ! " # $ % & ( ) * # ! + , !. www.ogilvy.co.uk #LTF2012 $! #storytelling - @ogilvyuk / *0123)45 0 6 & *7& ) 8 8 5 19