@MercedesViola

Storytelling in business contexts

“Our sense of ourselves is based partly on the experiences we had and the stories we have told about them, and partly on the stories which other people have told us. In this sense we are stories! We are guided by our stories.” Andrew Wright

The key to people’s heart is a story

what

how

why

PASSION

“A grit that goes into the oyster makes a pearl.”

planning

feedback

rehearse

body language

What are you trying to change in the world?

Inspire people to act

Invite your audience to dream

TRUTH

PARABLE

STORY

All human beings have an innate

need to hear and tell stories and to

have a story to live by.

Harvey Cox

Storytelling in business contexts

@MercedesViola

Thank you very much

REFERENCES:

• Writing Stories - Andrew Wright and David A. Hill. Helbling Languages (2008)

• BBC Interview on ‘Stories in Language Teaching’ – Andrew Wright• Living in a Story – Andrew Wright

• Storytelling that Moves People: A Conversation with Screenwriting Coach Robert McKee. Harvard Business Review. June 2003

• The Story Factor. Annette Simmons. Basic Books. (2002)

• Simon Sinek: How great leaders inspire action https://www.youtube.com/watch?v=qp0HIF3SfI4