storytelling for grant writing

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Grant makers aren’t interested in boring techniques and stale information. If your grant applications could use a makeover, then you should join us for this webinar. What You'll Learn: • Specific strategies to add creativity and passion to your proposals • What not to do to keep your application from resulting in rejection • Specific examples of good nonprofit storytelling that can be easily adapted • How to transport your reader’s mind so they can see your need About the Presenter: Betsy Baker is President of She has a Master’s in Public Administration from Auburn University and is an author, trainer/coach, public speaker and grant writing consultant raising $10 million in grant funding. She is dedicated to demystifying the grant writing process and encouraging fund raisers to write winning grant applications. She also coaches fellow grant writers in becoming grant writing consultants.



2. A little about me Began career in nonprofit development 10 years as a grant writing consultant $10 million in grants received Speaker for the Foundation Center, the Grant Professionals Association & the Association of Fund Raising Professionals Regular contributor to OpportunityKnocks! and CharityChannel Founder , hosts webinars, workshops and other grant writing educational opportunities. Also helpful to aspiring grant writing consultants. 3. Listen Closely 4. Writing Styles Sticking only to technique and form = boringAdding creativity and passion = a much better read for the grant reviewer! 5. All great stories have Characters A hero A bad guy Setting Time Place Plot Conflict Conclusion 6. How do you begin telling stories?You have to know them first! 7. How to write your nonprofits best stories ever: Be an investigative reporter to get to know yourcharacters: Executive Director program staff financial guru program partners Research to intimately know your nonprofits storiesinside and out: prior evaluation reports online 8. Turning a conversation into written word 9. How to make your application have more personality Turn off that editors voice inside your head Write the way you speak rather than the way youthink you should write Think about words that describe your organization what gives it a unique place in your community 10. Its Your Turn! A museum can be described as: Historical Archival Educational Kid-friendly Acclaimed 11. How to introduce your organizations characters in the Proposal Narrative Provide a hook by introducing your antagonistcharacter first Allow the protagonist your hero nonprofit to beintroduced next providing fundamental information Introduce other main characters such as your clients 12. Establish a sense of time in your proposal Your work is to support the future of yourorganization Plan ahead Grant review can last anywhere from 4-6 months 13. Write to transport your reader to a physical location.Location, location, location! 14. How to create tension with your needs statementIntroduce characters & locationBuild the tension with your needs statementCreate a climactic moment 15. Apply storytelling to your needs statement by answering: Who are the people who have the need or the problem? Where do the people with the need or problem live? When is the problem or need evident? Why does the problem or need occur? What is the problem with the problem? 16. Example: your need describes the problem of unemployment Who are the people with the need & where do theylive? Unemployed people living in Pike County, AL How is the need evident? Poverty rates, homelessness and crime are higher here than in the rest of the state (use stats) Why does the problem exist? Its complex lack of safe schools, employment opportunities & transportation Why is the problem a problem? Poverty, homelessness & crime equals higher & more long-term costs (again, use stats) 17. Statistics are important grant writers love a good statistic.But you have to have heart in your proposal to temper the stats! 18. A single death is a tragedy; a million deaths is a statistic. 19. You gotta have a hero! 20. Thank YOU! Stay in touch with me at