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Storytelling & Brand Equity: When Life Gives You Lemons Mikaila Ulmer Me & The Bees Lemonade

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Page 1: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees

Storytelling & Brand Equity:When Life Gives You Lemons

• Mikaila Ulmer• Me & The Bees

Lemonade

Page 2: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 3: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 4: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees

N2331 Hot Products Pavilion

Page 5: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 6: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 7: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 8: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees

• 80% of California crops are dependent on bees

• The almond crop is entirely dependent on bee pollination. Without bees,there would be no almonds.

• More than 80% of the world's almonds areproduced in California.

• Beekeepers in America reported that 42 %of their colonies died last year, this on topof a 30% reduction the year prior.

Local Impact

Page 9: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 10: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 11: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 12: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 13: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 14: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees

FLAXSEEDLEMONS HONEY MINT GINGERPR ICKLYPEAR

BLACKTEA

Sustainableand fullyrecyclable glassbottles!

• Sweetened with Honey

• Five simple ingredients

• Four functional flavors

• “Clean Label”

• Providing a healthier beverage alternative

• 12% juice per bottle

• No High Fructose Corn Syrup

• We encourage everyone to…

“Buy a bottle save a bee”

Page 15: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 16: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 17: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 18: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 19: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees

There’s always helpback at the hive

Lesson 1: Ask for help

Page 20: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees

Lesson 2: Tell a great story

Page 21: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 22: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 23: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
Page 24: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees
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#USEYOURLEMON

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Lesson #3 Have fun

Page 28: Storytelling & Brand Equity: When Life Gives You Lemons · Storytelling & Brand Equity: When Life Gives You Natural Products EXPO WEST. Engredea Lemons Mikaila Ulmer Me & The Bees

• 10% of profit go to organizationsworking hard to save the honeybees

− Healthy Hive Foundation

− Heifer International

− National Beekeepers Association

− Texas Beekeepers Associations

− Sustainable Food Center – Austin

− National Park Foundation

• “Buy a Bottle Save a Bee”

You can Bee Sweet and Bee Profitable