storytelling across the visual social web
DESCRIPTION
Delivered by Thomas Messett, Nokia's Global Editor in Chief of Social Media at Nokia at Another Marketing Conference 2012 (www.another.uk.com)TRANSCRIPT
STORYTELLING ACROSS THE VISUAL WEB @TOM_MESSETT
WHY IS THE WEB BECOMING VISUAL?
PICTURES ARE IN OUR BLOOD!
Joseph Nicéphore Niépce - 1826
THE DIGITAL CAMERA
KODAK DC40,1995
THE CAMERA PHONE
SHARP J-SH04, 2000
2012: NOKIA 808 PUREVIEW!
SOCIAL NETWORKS
BUT WHAT DOES THAT MEAN FOR MARKETERS?
WELL, A LOT ACTUALLY
THINK ABOUT THE AMOUNT OF CONTENT A MARKETING DEPT CREATED IN 1990 VS 2000 VS TODAY
THINK ABOUT THE COST OF ALL THAT…
HOW CAN YOU EVEN AFFORD IT?
HOW DO YOU ACHIEVE CONSISTENCY? – THINK ABOUT THE MEDIUMS!
PERFECT IS THE ENEMY OF GOOD!
PERFECT IS THE ENEMY OF REAL!
PERFECT IS THE ENEMY OF RELEVANT!
BUT BILLIONS OF PHOTOS ARE AN AMAZING RESOURCE, HOW CAN YOUR CONSUMERS
PICTURES HELP YOU TELL YOUR STORIES?
WOW, THIS LOOKS HARD! WHY BOTHER?!
A PICTURE DRIVES A 1000 CLICKS…
PINTEREST IS THE 4TH LARGEST TRAFFIC DRIVER WORLDWIDE!
A UGC PICTURE CAN BE WORTH A 1000 TWEETS!
BUT THE PLATFORMS DON’T MATTER, THE PRINCIPLES DO.
BUT WHAT ABOUT THE FUTURE?
NOW, LAST BUT NOT LEAST… DON’T FORGET:
IMAGES ARE A BIG PART OF THE WEB, THEY ALWAYS WILL BE, SO THEY NEED TO BE A BIG PART OF YOUR PLANS
BUT THAT’S NOT ALL IT IS! STORYTELLING AND SOCIAL MEDIA SUCCESS IS MUCH MORE THAN THAT!
THANKS @TOM_MESSETT