storytelling across the visual social web

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STORYTELLING ACROSS THE VISUAL WEB @TOM_MESSETT

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Delivered by Thomas Messett, Nokia's Global Editor in Chief of Social Media at Nokia at Another Marketing Conference 2012 (www.another.uk.com)

TRANSCRIPT

Page 1: Storytelling across the visual social web

STORYTELLING ACROSS THE VISUAL WEB @TOM_MESSETT

Page 2: Storytelling across the visual social web

WHY IS THE WEB BECOMING VISUAL?

Page 3: Storytelling across the visual social web

PICTURES ARE IN OUR BLOOD!

Joseph Nicéphore Niépce - 1826

Page 4: Storytelling across the visual social web

THE DIGITAL CAMERA

KODAK DC40,1995

Page 5: Storytelling across the visual social web

THE CAMERA PHONE

SHARP J-SH04, 2000

Page 6: Storytelling across the visual social web

2012: NOKIA 808 PUREVIEW!

Page 7: Storytelling across the visual social web

SOCIAL NETWORKS

Page 8: Storytelling across the visual social web

BUT WHAT DOES THAT MEAN FOR MARKETERS?

Page 9: Storytelling across the visual social web

WELL, A LOT ACTUALLY

Page 10: Storytelling across the visual social web

THINK ABOUT THE AMOUNT OF CONTENT A MARKETING DEPT CREATED IN 1990 VS 2000 VS TODAY

Page 11: Storytelling across the visual social web

THINK ABOUT THE COST OF ALL THAT…

Page 12: Storytelling across the visual social web

HOW CAN YOU EVEN AFFORD IT?

Page 13: Storytelling across the visual social web

HOW DO YOU ACHIEVE CONSISTENCY? – THINK ABOUT THE MEDIUMS!

Page 14: Storytelling across the visual social web

PERFECT IS THE ENEMY OF GOOD!

Page 15: Storytelling across the visual social web

PERFECT IS THE ENEMY OF REAL!

Page 16: Storytelling across the visual social web

PERFECT IS THE ENEMY OF RELEVANT!

Page 17: Storytelling across the visual social web

BUT BILLIONS OF PHOTOS ARE AN AMAZING RESOURCE, HOW CAN YOUR CONSUMERS

PICTURES HELP YOU TELL YOUR STORIES?

Page 18: Storytelling across the visual social web

WOW, THIS LOOKS HARD! WHY BOTHER?!

Page 19: Storytelling across the visual social web

A PICTURE DRIVES A 1000 CLICKS…

PINTEREST IS THE 4TH LARGEST TRAFFIC DRIVER WORLDWIDE!

Page 20: Storytelling across the visual social web

A UGC PICTURE CAN BE WORTH A 1000 TWEETS!

Page 21: Storytelling across the visual social web

BUT THE PLATFORMS DON’T MATTER, THE PRINCIPLES DO.

Page 22: Storytelling across the visual social web

BUT WHAT ABOUT THE FUTURE?

Page 23: Storytelling across the visual social web

NOW, LAST BUT NOT LEAST… DON’T FORGET:

Page 24: Storytelling across the visual social web

IMAGES ARE A BIG PART OF THE WEB, THEY ALWAYS WILL BE, SO THEY NEED TO BE A BIG PART OF YOUR PLANS

Page 25: Storytelling across the visual social web

BUT THAT’S NOT ALL IT IS! STORYTELLING AND SOCIAL MEDIA SUCCESS IS MUCH MORE THAN THAT!

Page 26: Storytelling across the visual social web

THANKS @TOM_MESSETT