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Store Builder Full Access Guide 15 th March 2018

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Store BuilderFull Access Guide

15th March 2018

1. Introduction

2

2. Overview of the shop page on Lazada’swebsite

3. How to use the store buildertool• Tutorials page

• Shop header• Page background• Category navigation

• Bannergraphics• Product recommendation

4. Versionhistory

Store builder is a tool which helps sellers customize and design the layout of their shop page from seller center.

The shop page will then display best selling products selected and catch the customers eye using attractive

designs on Lazada’swebsite.

Types of Store builder includes:

• Category Navigation – to display the product according the details of eachcategory

• Banner Graphics – to Catch the customer’s eye using attractive designs graphic in a more interesting view

• Product Recommendation– to display all recommended products on the home page

3

Benefit of using the shop decoration tool:• Store builderenhances your brand awareness by making yourpage more attractive.

• Differentiates your shop from yourcompetitors• And provides your customers with a better online shoppingexperience

• Boosts sales

1. Introduction

2. Overview of the shop page on Lazada’s website

3. How to use the store buildertool

• Tutorials page• Shop header• Page background

• Category navigation• Banner graphics

• Product recommendation

4. Versionhistory

4

catalogue

5

1. Introduction

2. Overview of the shop page on Lazada’s website

3. How to use the store buildertool

• Tutorials page• Shop header

• Page background• Category navigation• Banner graphics

• Product recommendation

4. Versionhistory

6

1. Login to seller center

2. Go to promotion tab

3. Choose Store builder

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1. Login to seller center2. Go to promotion tab3. Choose Store builder

1. Click the drop down button

2. Select the available

language available.

1. When you enter the

tool for the first time,

the tutorial page will

pop up.

2. You can click this

button whenever you

need the tutorial.

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Click here

to start the

tutorial

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1. Introduction

2. Overview of the shop page on Lazada’swebsite

3. How to use the store buildertool• Tutorials page• Shop header

• Page background

• Category navigation• Banner graphics• Product recommendation

4. Versionhistory

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Shop header.

This is where you can upload

your shop logo. The shop

header cannot be deleted or

moved.

Click on the header to add your

shop logo

Category bar

1st and 2nd level of the

category bar can be

edited.

Click on the header to

edit the category

Watches Beauty Kitchen Furniture Health

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Because of the specific

characteristics of shop

header,you have to

upload two

pictures.One for

desktop, the other is for

mobile version

Click on ‘Edit’ to edit

the category.

Click confirm

once you are

ready

12

This panel will

show after youclick the edit

button of the

shopheader

This function allows you to

set two levels of category in the shop header.

The second level category

will be displayed, when you click on the first category on

the website.1. Click the inverted triangle

to see the “Add 2nd level

category”2. Click the “Add 2nd level

category” button.3. Set the target link for the

category。Change the

order of thecategory.

Click here to

set the targetlink.

13

You can

move, edit

and delete

selected

modules in

this section

14

1. Introduction

2. Overview of the shop page on Lazada’s website

3. How to use the store buildertool• Tutorials page

• Shop header• Page background

• Category navigation

• Banner graphics• Product recommendation

4. Versionhistory

15

Pick one, to change the

background color of the website

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1. Introduction

2. Overview of the shop page on Lazada’swebsite

3. How to use the store buildertool• Tutorials page

• Shop header• Page background• Category navigation

• Banner graphics

• Product recommendation

4. Versionhistory

17

Drag and drop the preferred

style in “add module here”.

Then click on it to open the

editing panel

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Click edit button

Click “add new”

to more

category

banners

Upload the

category image

Input the category

name.

Set the category target

link.

Click

confirm

once you

are ready

19

1. Introduction

2. Overview of the shop page on Lazada’swebsite

3. How to use the store buildertool• Tutorials page

• Shop header• Page background• Category navigation• Banner graphics

• Product recommendation

4. Versionhistory

20

Upload a banner with a

clear message and

attractive offers. This will

help you to stand out

among other shops

Drag your preferred

style to the“add

module here”

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Click the blank page of the

module to insert the image

and the target URL.

22

Click here to upload

the banner image

Click here to set the

target link

The proportion and

minimum size of the

pic

Click here to

upload/edit imagesClick on the Up/Down

arrow to change the

order of images

Click on the bin icon to

delete images

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Three ways to generate a target

link

Page with category result :

you can choose a category as

the target link. When the

customer clicks the banner, it

will link them to the product

list of this category.

Page with keyword: you can

input the keyword and

Lazada will generate the

product list, linked to the

keyword.

Page of one product detail :

just choose one product as a

result page.

Click confirm

once you are

ready

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1. Introduction

2. Overview of the shop page on Lazada’swebsite

3. How to use the store buildertool• Tutorials page

• Shop header• Page background• Category navigation

• Banner graphics• Product recommendation

4. Versionhistory

25

Drag and drop your preferred style

to ‘Add module here'. Then click on

it to open the editing panel

For the default style you can

choose up to 5 SKUs.

For the products carousel style you

can choose 10 SKUs

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You can choose the SKU

automatically or manually.

If you choose the Automatic way,

Lazada will pick the SKUs by

created time or sales.

Otherwise, you can manually

pick the SKUs by clicking the

edit button.

Choose one color for the border

of this module

Upload the left image,it is also a

banner.it links to one SKU.

Click confirm

once you are

ready

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1. Introduction

2. Overview of the shop page on Lazada’swebsite

3. How to use the store buildertool• Tutorials page

• Shop header• Page background• Category navigation

• Banner graphics• Product recommendation

4. Versionhistory

28

The platform will save

your decorated result

every time. You can

enter the version

history page to view

the versions.

This is the

version list.View it

by clicking the

version.

1. Delete: delete this version

2. Set up: rename the version

3. Duplicate: To duplicate the

current version

4. Edit: To edit

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Preview your store

decor

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To publish your shop

decoration and go live

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You will see this on your shop page when your uploaded

images are deemed inappropriate.

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Visit Service Marketplace page to purchase reliable,

affordable andvalue-adding services through a trusted

gateway:

https://www.lazada.com/sell ercenter/my/services-

marketplace/

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Thank you