STOP THE INTERRUPTION!

Ryan Manchee – Senior Director, Digital Innovations

#3Ton30

HOW MEANINGFUL MARKETING IS REPLACINGINTRUSIVE ADS AND DRIVING RESULTS

CENTRO IN 2016

WE HAVE DELIVERED GREAT RESULTS FOR:2,000+ Agencies

6,000+ Brands

200,000+ Campaigns

FOUNDEDin 2001

TOP 10DIGITAL MEDIA

SPENDER

INNOVATORSIN AD

TECHNOLOGY

650+CENTRONS IN

37 NORTH AMERICAN

OFFICES

WELCOME TO

DIGITAL INSIGHTS IN 45 MINUTES OR LESS

This month’s feature: Meaningful Marketing

THIS WEBINAR IS RATED:

BEGINNER

MASTER

EXPERIENCED

Senior Director, Digital Innovations

#3Ton30

RYANMANCHEE

YOUR EXPERT TODAY

AG

EN

DA WHAT WE’RE TALKING

ABOUT TODAY:

Why the shift to meaningful marketing?

How should marketers think about this?

What can marketers do?

Where should marketers go to connect?

WHY IS THIS HAPPENING

#3Ton30

FOR STARTERS, INTRUSIVE ADS ARE SO 2015…

CONSUMERS ARE CHANGING

Desktop displayis expected to decline almost

5%EVERY YEAR UNTIL 2020

More than half of smartphone owners check their devices within

15MINUTES OFWAKING UP

Source: IHS, OfCam-UK

There are

1BACTIVE

WEBSITES…

1.5MAPPS

…and

IT’S TIME TO CATCH UP

of internet users feel like an animatedbanner ad is disruptive70%

#3Ton30

Source: Eyeo / eMarketer 201989

THE SHIFT TO MEANINGFUL MARKETING

ASK AND YE SHALL RECEIVE?

RISE OF AD BLOCKING: AS HIGH AS 15% OF U.S. POPULATION

#3Ton30

POP-UP POLL#3Ton30

HOW SHOULD MARKETERS

#3Ton30

THINK ABOUT THIS?BASIC PRINCIPLES STILL MATTER

REMEMBER THE VALUEEXCHANGE

#3Ton30

FOLLOW THEM THROUGH THE FUNNEL

#3Ton30 DATA DOESN’T JUST INFORMWHERE YOU PLACE AN AD BUT WHAT YOU SAY, TOO

WHAT CAN MARKETERS DO?

#3Ton30

LOOK FOR SIGNALS

#3Ton30

CONTEXTIS KING

WHERE THEY GO,GO THERE, TOO

There are over

3.3Bsmartphones inthe world todaywith an expected

5BBY 2018

GET INTERESTEDIN THEIR INTERESTS

#3Ton30

THEIR RESEARCH BEHAVIORSAYS A LOT

WHERE SHOULD MARKETERS LOOK TO CONNECT?

FIND MEANINGFUL MOMENTS

REWARDYOURCUSTOMER

#3Ton30

CONNECT THROUGHNARRATIVE

LEVERAGE THE POWER OF SOCIAL VIDEO

hours of video watched daily on Facebook alone100M Source: eMarketer

RIDE THE WAVE OFSEARCH & DISCOVERY

WHAT ARE SOME

TAKEAWAYS?

FOLLOW THEAUDIENCE

LET’S RECAP

LOOK FORSIGNALS

FOCUS ONVALUE

QUESTIONS?

STAY UP-TO-DATE ONDIGITAL TRENDS AND ALL THINGS CENTROBY FOLLOWING USON SOCIAL MEDIA

@Centro

@Centro_Inc

facebook.com/centro.llc

linkedin.com/company/centro

THANKYOU.

Ryan MancheeSenior Director, Digital Innovations@rmanchee

#3Ton30

What is the most effective way to be relevant, but not intrusive in your digital advertising?

Geo-specific messaging

Retargeted dynamic creative

Branded content

Auto-play videos with captions