Marketing Doesn’t Have To Be So Hard. We Make It Easier.

Stop Losing Prospects:A Brief Intro To

Marketing Automation.-Brian Shea, Shea Consulting LLC

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

Overview1. Who This Is For2. The Total Customer Experience3. How Marketing Automation Can Help

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

1. Who This Is For:• B2B Professional Service Businesses: Training

Companies, Consulting Companies, Marketing Agencies, Technology Consultancies.

• Established businesses; have an existing client base, know their market, have effective messaging/brand.

• Their challenge: Not enough time.

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

Common Challenges:"We have a new service we want to launch, but just can’t find the time.”

“We know what marketing activities we should be doing, but just don’t do them consistently.”

“We get lots of clients through word of mouth, but we need a consistent, repeatable way to proactively generate new business.”

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

Common Challenges:“We lose track of too many leads. We just aren’t able to keep in touch with prospects over time the long-term."

“We're constantly stretched too thin.”

"Our business looks successful from the outside, but feels chaotic on the inside. Our business is successful but we know it could be so much more."

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

2. The Total Customer Experience• Building client relationships happens over

years (not weeks or months), with every interaction they have with your marketing, sales & services.

Source: Duct Tape Marketing

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

2. The Total Customer Experience• Content: The Information That Educates

Prospects and Guides Them Through the Customer Journey.

• Content takes many forms: -whitepapers, position papers -blog, podcast-presentations-FAQs-sales process, proposals

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

2. The Total Customer Experience• Business development, referrals, lead

generation, following up with prospects and past clients, and making sales.

• All these activities take time.

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

3. How Marketing Automation Can Help• Deliver Content To The Right

Customers/Prospects, at the right time, with little manual intervention.

• Educate and qualify prospects

• Get better data about your prospects: who they are, what they’re interested in, what information they’ve consumed.

• Infusionsoft, Ontraport, HubSpot, SharpSpring, Pardot.

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

3. How Marketing Automation Can Help

Examples:• Opt-in: provide whitepaper/research to

prospects, and then keep in touch.

• Nurture: provide educational content over time to prospects and clients.

• Business Processes: automate new client on-boarding.

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

3. How Marketing Automation Can Help • Marketing: providing content to help and

educate.

• Sales: focusing on a short list of highly qualified leads.

• Service: automating business processes.

Marketing Doesn’t Have To Be So Hard. We Make It Easier.

Shea Consulting, LLC

http://sheaconsulting.bizinfo@sheaconsulting.biz