stop bullying presentation

31
Dok Chon, Jahnvi Manek, Vimvipa Poome and Young Joo Kim INTERNAL COMMUNICATIONS PLAN PROPOSAL for STOPBULLYING.GOV

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Page 1: Stop Bullying presentation

Dok Chon, Jahnvi Manek, Vimvipa Poome and Young Joo Kim

INTERNAL COMMUNICATIONS PLAN PROPOSAL for

STOPBULLYING.GOV

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INTRODUCTION

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WHO WE ARE

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BACKGROUND

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WHAT IS BULLYING

Bullying is an aggressive behavior that intends to cause harm, a pattern behavior repeated over time to gain power over another person.

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BULLYING STATISTICS

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We have done a good job in engaging the public in our first year.• Recognition from media• The public’s awareness• The President and first lady’s involvement• Visitor traffic on StopBullying.gov has tripled• High volume of phone calls asking for consulting

CURRENT STATUS

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NEXT STEP

Why we need it?•Answer the public’s demand •Centralize the information •Distribute the collected data along with real practical guidance

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COMMUNICATION

STRATEGY

AND METHODS

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FIRM STRATEGY

For being an authority on bullying, we have 3 goals.

1. Distribute accurate information to our target audiences2. Monitor bullying in schools3. Develop a strong network

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AUDIENCE + MESSAGES

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AUDIENCE

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AUDIENCE

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AUDIENCE

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1. Past year bullying incidents from

the

2. Step taken to resolve the incidents / whether

they were successful or not

3. Ideal way to deal with these bullying

scenarios

4. Short term goal (for next year)

Long term goal (5 years)

5. FAQs

6. Contact information

MESSAGING

Custom Message Group 1 Group 2 Group 3

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

x

xWebsitePrint Conferences

WebsiteWorkshop

Website

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EXTERNALCOMMUNICATION

For whomParentsStudentsNews mediaCommunity

Tools1. Annual communications plan through

website 2. Press releases3. Conferences4. Marketing materials5. Reports to government and other

agencies

* Letters, emails and telephone conversations with parents and community members

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INTERNALCOMMUNICATION

For whomEducators (teachers, counselors)StopBullying.gov staffDepartment of Education staffDep. Of Health and Human servicesDep. Of Justice

Tools1. Annual communications plan through website and print2. Formal meetings and briefings3. Role play & workshops4. Annual conferences

* E-mail, Internal message boards, newsletters, brochures, and other printed materials

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1 2 3 4 5 6 7 8 9 10 11 12

• Local workshops

Group 1

Schools end Schools start

Group 2

Group 3

TIME FRAME

• Annual review on website• Annual review in print (with test)• Annual conference• Local workshops

• Annual review on website• Annual conference (optional)

• Annual review on website

• Local workshopsEducators

ParentsStudents

New mediasCommunities

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RESOURCE

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OVERVIEW

Model 1

Responsibility: Website development

Time Frame: May - July (full time)August -April (part time)

Team:Web specialistData analyst/strategistResearcherHuman resources

Model 2

Responsibility: +Model 1Producing print catalog(and creating a test)

Time Frame: May - July (full time)August -April (part time)

Team:+Model1Trained child counselor/PsychologistPR/communication personnel

Model 3

Responsibility: + Model 2Planning conference, Workshops, and employeeengagement events

Time Frame: All Year (full time)

Team :+ Model 2Project coordinatorEvent planner

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FUNDING

Funding Categories

Labor costOffice expensesDevelopment costTechnology/ toolsTravel & entertainmentOffice supplies

Funding Steps

Model 1: $814,000 • Develop the website further

Model 2: $1,124,000 • Develop the website• Produce print catalog

Model 3: $2,488,000 • Develop the website• Produce print catalog• Arrange conferences and workshops

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EVALUATION

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DESIRED ACTION

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EVALUATION

Model 1: Website: StopBullying.gov

• Increased traffic on website• Increased activity on Twitter• Start building relationships with partners

Model 2: Research and Communication

+ Model 1• Bullying rate based on the field research (data analysis)• Feedback from teachers, students, and parents• Inquiries

Model 3: Employee Engagement

+ Model 2• Conference participation• Feedback after workshop

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