www.imagga.com

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The Expo

5-7 November '11, Berlin

Two full days

Presentations

Discussions/Workshops

Micro-Stock Expo

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The Team & Speakers

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SP at the EXPO

Attendee

Presenting at the PitchFest

Georgi Kadrev

StockPodium

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The Topics

• A personal retrospective of the micro-

stock industry from the 80s until

nowadays

• Micro-stock distribution for maximum

profit

• Lifestyle design for professional micro-

stockers

• Optimizing workflow for profit and sales

• The "uber" portfolio review

• Ruinning-an-agency workshop

• Half-day of shooting with pro models

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Personal Retrospective

• Welcome address by Lee Torrens and

Amos Struck

• Keynote presentation by Cathy Yeulet

(Monkey Business Images): back from

80's till now, perspectives

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Distribution For Maximum Profit

The image owner's point of view on

distribution

• Its all about the clients:

• distribution is a partnership

• utilise each others strengths

• what images they need

• work together on joint promotions

and marketing

• ensure your collection has a strong

identity

• objective of both parties is to give the

clients what they want

Mark Butler

Monkey Business Images

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Distribution For Maximum Profit

The photographer's point of view on

distribution

• Choosing an agency

• Online information

• Price points

• Worth of the cost of distribution -

ease of upload vs. revenues

• RPI per agency - stockcharts

• Uploading

• Keeping things under control

• Distribute different file typesAndres Rodriguez

Photographer ‘andresr’

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Distribution For Maximum Profit

The point of view of an agency that

distributes images to other agencies

• Spread the picture:

• Direct sales

• Stock agencies

• Networks

• POS channel (why not a wallpaper

printing house?)

Robert Walters

PantherMedia, CEO

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Lifestyle Design

"Lifestyle design" for professional

microstockers

• Time spent on shooting:

• 45% home office - blogging,

keywording, post-processing

• 30% travel & shooting

• 10% teaching new things

• 15% free time

• Good equipment - Canon 5D,

50mm lenses (favourite), iMac 24"Giorgio Fochesato

Photographer ‘gioadventures’

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Lifestyle Design

"Lifestyle design" for professional

microstockers

• Post-processing: 80% Lightroom,

15% Photoshop, 5% Other

• Revenue from a shooting trip:

• 1500 images taken

• 250 uploaded on iStock (exclusive

for istock)

• 2400 downloads

• $2500 investment

• $16 000 earningsGiorgio Fochesato

Photographer ‘gioadventures’

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Lifestyle Desing

"Lifestyle design" for professional

microstockers

• Successful key points in stock

photography:

• be prepared - research & learn

• do not copy - be unique

• experiment in post-processing

• effort - constant uploads

• always think stock

• enjoy what you do

• It's all about passionGiorgio Fochesato

Photographer ‘gioadventures’

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Lifestyle Design

Shoot, shoot, shoot

• Max out uploads - optimized and

constant uploads

• Don't work too hard - automate and

collaborate (outsource - keywording,

post-processing, tech stuff)

Joshua Hodge

Photographer ‘pixdeluxe’

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Lifestyle Design

Shoot, shoot, shoot

• Prepare a workflow - the process:

• concept

• brief / shoot plan

• preproduction - casting models,

locations, wardrobe. props

• shoot - make your shots look

authentic

• develop

• post-production / distribution

• No clients / no worries

• Shooting is a lifestyle

Joshua Hodge

Photographer ‘pixdeluxe’

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Lifestyle Design

Team production lifestyle

• 23 people:

• keyworders / uploaders

• designers / retouches

• stylists, makeup artists

• shoot administrator

• casting managers

• marketing analytics

• photographers, video graphers

• photography tech guy

• art director, general manager

• accountants, driverPavel Orekhov

Pressfoto

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Lifestyle Design

Team production lifestyle

• 500 models

• 80 model shoots a month

• shoot usual people, models and

actors

• most important are the people

Pavel Orekhov

Pressfoto

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Lifestyle Design

Lifestyle design" for professional

microstockers

• 40 000 photos

• 4 people - 2 models & 2

photographers

• Good planning

• Don't stop the production chain -

6000 photos -> 400 retouched -> 300

keyworded -> 100 ready

• Quantity vs. quality

• Shoot mostly isolated objects

• Models shoots is more expensive

Elnur Amikishiyev

Photographer ‘Elnur’

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Optimizing Workflow

A Pic Is Worth 1000 Words

• A pic worths 1000 words, but you got

50

• Keywords are not only for

keywording, but also for research

• RPD, RPI are NOT targeting

• RPK IS targeting

• Re-keywording

• Data-driven analytics

Robert Davies

picWorkflow/picNiche

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Optimizing Workflow

Workflow

• "All the terrible things you need to do,

still having fun while shooting stock

images and earning some nice cash"

• Workflow Cycle:

• Research (popular keywords,

themes, props, niche vs.

mainstream)

• Production (planning, briefing,

shooting list)

• ShootJean-Marie Guyon

CandyBox Images

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Optimizing Workflow

Workflow

• Post Production (back-up RAW,

selection, RAW processing, backup,

image retouching < 10 mins, bakcup,

QA)

• Distribution (keywording, QA,

backup, upload, internal catalogue,

blog+online promotion+social media)

• Analysis (Debriefing Management,

teams feedback, RPI, RPD, Budget

Scan)

• Shoot it right!

Jean-Marie Guyon

CandyBox Images

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Optimizing Workflow

KISS, Focus & Get Things Done

• MiniMe for savings is wrong

• Define the black-boxes

• Understanding agencies

requirements is hard - outsource it!

• Keywording:

• WHERE you plan to submit?

• sometime it is domain-specific,

can't handle all of it

• conceptual keywords - more

unique imagesJazz Mandair

Jaincotech

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Optimizing Workflow

KISS, Focus & Get Things Done

• Better expertise example - Logo-

removal dedicated team

• Uploading also included as a service

• Define your brand, that you can

outsource

• Verification of results

Jazz Mandair

Jaincotech

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Optimizing Workflow

Contributor - an Entrepreneur

• Don't put your time valuation low

• Creativity vs. Efficiency - outsource

the latter

• Pros: Focus, Consistency, Capacity,

Expertise

• Cons: Cash, "Feel" Less Control,

Management

• Indirectly to increase RPI thanks to

more time for creativity

• clearly communicate what you need

• QA early

Rahul Pathak

LookStat

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Shooting Half Day

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Our Plans

Autotag.me: a great online tool for auto-tagging images powered by our taggre technology

Public Beta: March 2012

Sign up for beta: www.autotag.me

Autotag.me

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Contributors phase launch

alfa version launch

ContributorsPhase

to be announced!

Subscribe for Beta test athttp://www.stockpodium.com/en/sell-images/

What would you love to see, aside from high commissions?

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Cropp.me

Cropp.me: a cool and easy-to-use online tool for auto-cropping images

www.cropp.me

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Thank You!Questions?

office@stockpodium.com twitter.com/stockpodium facebook.com/stockpodium

70 Neofit Rilski Str, 1000, Sofia, Bulgaria