Steve  Weisz  Business  Development,  Live  Music  

Leading box office technology company

•  Making the business of live events simple

•  Boston, New York, San Francisco

•  100+ employees

•  Xerox Rochester Jazz Festival Elbo Room Monterey Jazz Festival Mountain Winery

Why Social Media?

Buy tickets on Facebook  

Use interactive contests to develop a community  

Require user generated content including videos and images

Create a unique hashtag and encourage the use of logos and geotags

Announce the winner, but call out other participants

Fan Engagement  

Jai  Singh  Founder  &  CEO  

   

ü Include  an  image  with  every  post  

ü Up  your  efforts  on  Thursday  and  Fridays  

ü Ask  your  fans  a  ques>on  or  create  a  poll  

ü Cap>ons  and  hashtags  

ü Interact  with  other  brands  on  your  post  

ü Subscribe  to  Instagram’s  blog  

ü Communicate  deals  and  promo>ons  

ü Place  URL  in  the  middle  of  your  post  

ü Don’t  forget  an  image  

#BoomBoomRoomSF  

#2tix4PapaMali contest

Questions and discussion