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Steven Gordon

Steve Gordon1 Mayor Crescent, Ajax Ontario, L1S 6N4(416)


An award Winning Sales Manager with hands on experience in all aspects of Corporate Management. As Director of Sales for Zeea Canada, I increased sales by over 150%. Acquired many new contracts including Pita Pit Canada, Canadas Wonderland, along with numerous other accounts.

As Senior Sales Manager with Lester Foods, constructed and led the Western Canadian expansion strategy, resulting in increased sales by 200% and new contracts with The Rogers Centre, Sysco Foods. Quiznos, Arbys, Canadas Wonderland, Prime Group, Loblaws In a series of senior sales leadership roles with Crane Merchandising Systems, increased Canadian revenues by 400% to over $16M, gained 80% of the market in Canada (a 45% increase), and led the US division to over $150M in annual revenue for two straight years.

LeadershipRevenue Management

New Product DevelopmentHigh Value Client Development

B2B SalesNational Account AcquisitionBusiness DevelopmentStrategic Planning

Broker ManagementSales Staff Management


ZEEA CANADA, Toronto OntarioJan 2014 Aug 2015 Zeea is a grower and supplier of a wide range of Olives together with a full line of pickled products, coconut milk, peppers and more to the food service industry.

Director of SalesWorked closely with major food service distributors to develop new product listings. Established strong sales strategy with brokers to target key national and regional accounts.

Key Achievements: Worked with diligence and persistence to acquire a large volume national olive contract with Pita Pit, Canada Landed new multiple listings with Canadas Wonderland Opened numerous new product SKUs with Sysco Canada Established new product launch for a wide range of Hummus and Dip lines Developed a strong relationship with broker, which translated into a large number of new sales and strong future opportunities In a short time period, have managed to secure in roads and presentations with a large number of prominent chain accounts

NORLAKE INTERNATIONAL MEATS, Woodbridge Ontario 2010 2013Norlake is a protein product supplier to the food service and retail industries.

Business Development Consultant (contract)Leveraged extensive contacts and strategic sales expertise to assist this mid-sized wholesaler to target major food services accounts and distribution partners.

Developed a sales strategy for multiple product categories, upgraded sales and marketing collateral and identified key industry stakeholders within desired target accounts.

Key Achievements:

Successfully opened new markets in Ontario and Western Canada, leading to improved brand awareness and recognition Reached out to numerous new distributors and built relationships to increase coverage for product lines, resulting in immediate growth and expansion On-boarded many new customers in the food services industry, leading to significant increases in annual sales and referrals

LESTERS FOODS, Laval Quebec, 2006 2009Lesters is one of Canada's largest meat processing companies.

Senior Sales Manager, Ontario & Western CanadaLed a team of Sales Representatives across Canada mandated to strengthen the companys presence in Ontario and establish a positive presence throughout Western Canada.

Developed and restructured the sales organization with a focus on strategic recruitment, training, coaching and performance management.

Key Achievements:

Increased Ontario sales by 150% and established a growing sales base from across Western Canada. Secured key account with Canadas Wonderland, the first to beat out the incumbent supplier in 21 years. Secured numerous additional new contracts with The Rogers Centre/Toronto Blue Jays, Jack Astors, Prime Pubs, and Hamilton Tiger-Cats further managed key accounts with Quiznos, Shopsys, Loblaws, Pickle Barrel, Wimpys Diners, Zellers, Arbys and others. Oversaw all areas of Sales Human Resources including recruitment, sales planning, training, and development of incentive programs; sourced and hired the Western Canada brokerage team. Established a successful new branded product program (Block and Barrel) with Sysco Food Service

CRANE NATIONAL VENDORS CANADA, 1991 2004Crane Merchandising Systems is a global leader in driving automated merchandising solutions and innovation.

General Sales Manager, North AmericaSupervised all sales and field service for both Canada and the US. Revitalized and refocused the sales organization, with improved results in the areas of sales strategy, direct customer calling, marketing and field service.

Key Achievements:

Spearheaded new market/sales strategies that generated over $150M in revenue for two straight years, the highest sales in the company history. Increased market share within national accounts by 45%; grew overall US market share from 50% to 65%. Recognized for largest increase in sales and development of new product lines for the entire company; awarded Presidents Award for sales excellence for several consecutive yearsGeneral Sales Manager, CanadaLed sales and fulfilled a mandate to reverse rapidly declining revenues. Spearheaded new sales strategies, sales forecasting, marketing, and pricing with additional control over key accounts, new product launches, and international business development. Organized Cranes presence at international trade shows.

Key Achievements:

Awarded the Presidents Award for increasing revenues by 400% from $4M to over $16M, (1998) Increased market share from 35% to over 80% Landed key national accounts including multi million combined business with Cara Foods and Aramark Led the Canadian operation to earn Top International Division for nine straight years Secured Crane as the first North American vending manufacturer in China and quickly brought the market to over $3M in revenues with exceptional growth potential Played a key role in one of the most successful new product launches in Cranes history, and helped in securing the market that generated an additional $20M in revenues within North America


Six Sigma Green Belt Training2002Kaizen Training2002Lean Manufacturing System2001University of TennesseeCreative Management 2001Centre for Creative Leadership, Colorado Springs 3 | Steve Gordon