steve lee - lac 2017 - ux website development
TRANSCRIPT
ux + SEO
ux vs SEO ?
1. know your audience 2. MAKE IT EASY
3. keep improving
Are you OPTIMISING your WEBSITE for Google or
your customers?
MACHINE LEARNING
1. know your audience
user persona
HOW TO/TOOLS
- HOTJAR - ANALYTICS
HOW TO/TOOLS
- HOTJAR - ANALYTICS
2. MAKE IT EASY
MAKE IT EASY
MAKE IT EASY
2. tell them what to do
MAKE IT FAST
mobile
MAKE IT friendly
MAKE IT mobile
mobile
user experience!
3. keep improving
WHAT’S WORKING?
WHAT’S not?
ALL ABOUT CONVERSION
thank you
