“Marketing is about values…” - Steve Jobs

Steve Jobs was wrong!

Marketing is about value

Public Relations is about values

Public Relations

Everything you do to build relationships between your

organization and its audiences

“…a strategic communication process that builds mutually beneficial

relationships between organizations and their publics.”*

*Public Relations Society of America

Marketing

Everything you do to leverage the relationships built via public relations

activity

The 4 Ps

PriceProduct

Promotion Place

Value proposition

What makes you valuable to your audiences

Brand

What your customers and prospects say about you

Social Media

A series of online platforms used to communicate with an organization’s

various publics

Awareness

AWARENESS ≠ OUTCOMES

300,000

7.5

So What Is Effective PR?

4 Key Elements

The Right Audience

The Right Message

The Right Time

The Right Delivery Mechanism

Validate

THINK. DIFFERENT [LY].

THINK | DIFFERENT[LY]http://thinkdifferently.ca | lyndon@thinkdifferently.ca | +1 647.773.2677 | @THINK_Lyndon