Stay Fresh Keeping a Globally Dispersed Workforce Up-to-date

Speakers Evelyn Toro is the VP of global operations at VIA, Inc. and has more than 16 years of localization experience in increasingly responsible roles within several companies.

Linda Jackson is the Lead Instructional Designer at VIA, Inc. and has more than 20 years of training and technical writing experience supporting enterprise-level global rollouts for a variety of companies including Nike, Intel and Daimler.

• Global Learning Trends • Deconstructing QLMS • How to build QLMs with

localization in mind • Customer examples • Q&A

By 2025, more than 45% of the Fortune Global 500 could be based in emerging regions (up from 5% in 1990 and 17% in 2010).

McKinsey Global Institute

Globalization

60-80% of product teams today use an “Agile” approach.

Bring Your Own Device and the Post PC era.

3 of 5 workers say they don’t need to be in the office to be productive.

Budgets are tight.

Learning Trends

•As per Gartner and Forrester 2012 statistics, 60-80% of product development teams today use Agile

Deconstructing QLMs

What is a QLM? Rarely more than 15 minutes long, each module should be content an employee can digest while standing in line at Starbucks.

Short Development Cycle

Using Rapid Dev tools increases flexibility and responsiveness.

2014 Confidential

• Short, engaging, digestible bites with spacing and memory recall practice. • In context and on-demand for better retention and application.

Leverage Retention Science

Easy to Consume

90% move between devices to accomplish a goal.

Source: Google, 2012

Easier to Localize • Changes to distinct small

modules are much more time and cost effective for translation.

• Templates reduce localization costs by having the source files generally available.

• Smaller modules allow for greater regional customization of specific parts of a course – building local engagement.

How to Build QLMs with Localization in Mind

Germans

Scandinavians

Anglo-Americans

English

French Italians/Spanish

Latin Americans

Arabs

Japanese

Con

ten

t

(sha

red

vs. tr

ansm

itted

info

rmat

ion)

High

Low

Swiss

Communication Style Explicit, direct, written

Indirect, symbolical

Global eLearning & Cultural Relevance Know and involve your audience to increase relevancy

High

• Projects recreated specifically for target market – unique visuals, unique script, unique objectives.

Considering Global Learning?

• Projects customized for target market – some graphical, scenario and script changes, minor objective “tweaking”.

• Projects opt for Cultural Neutrality – common global script and visuals, just translated.

5%

30%

65%

Create Process to Support Global Engagement

• Document context of intent and objectives.

• Consider the relationship between words and visuals.

• Store and manage source files.

• Regional Objectives and Approach

• Regional Voice

• Regional Success Metrics

• Tech Specs by region

Elements of a Global Learning Design Doc

In-Country Collaboration

• A virtual team kickoff that establishes clear roles and responsibilities.

Collaboration and buy-in from local markets are critical to effective learning and performance, but they can be challenging to get.

• A process for facilitating input.

• A process for obtaining fast review and approval of deliverables.

Walmart Case Study

Walmart Case Study Continued

Cisco Case Study

Translating and Localizing Tips for smart design and delivery • Identify region-specific localization content.

• Design for text expansion/contraction by providing ample space in graphical elements, columns, frames, and text input fields.

• Minimize video, and use animations instead where possible.

• Minimize the number of characters in a script. • Neutralize or culturally adapt ethnocentric

graphics, icons, photos, and colors. • Don’t limit font size. • Design with the target market and technical

infrastructure in mind.

“Continue Button” Example

Asset Control: The Value of Source

Layered Source Image

No Layered Source Image

Re do 1200 layered Images: $1850

Work in 3DMax to recreate animation in Russian: $65

Asset Control: The Value of Experience Animation Example

Templates provide: • Consistent learning hierarchy • Consistent visual themes • Adult learning theory drives objective

models • Simplified cost effective localization

enablement

Templates Control Global Production Costs

First 15 min QLM Video - $12k Each Additional QLM Video - $6k Loc costs for 15 min video $1.5k

Well designed global courses cost 30% less to produce and take 50%

less time to complete.

*Data pulled from over 500 global eLearning projects seen by more than 100 million people completed by VIA

Additional Resources

Get our Localization Friendly eLearning Content Checklist: http://www.viadelivers.com/elearning-localization-checklist.php

Download The Guide to Effective Global Training: http://www.viadelivers.com/learning-going-global-with-elearning-brief.php

Read 10 Localization Tips for eLearning: http://www.viadelivers.com/learning-10-localization-tips-for-elearning-brief.php

Questions?

Email us at: info@viadelivers.com

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Visit us at: www.viadelivers.com