stats, strategy and ways to utilize social media for your business
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Stats, Strategy and Ways to Utilize Social Media for Your Business. Jason Elkins Managing Partner Transparent Social Media. Transparent Social Media. Jason Elkins – Managing Partner Direction, Sales and Marketing Ricky Voltz – Partner Operations, FBML Coding, Project Management - PowerPoint PPT PresentationTRANSCRIPT
Jason ElkinsManaging Partner
Transparent Social Media
Jason Elkins – Managing Partner Direction, Sales and Marketing
Ricky Voltz – Partner Operations, FBML Coding, Project Management
Mailynne Calvin – Key Staff
Content, Writing, Marketing, Customer Support
Josh Brown – Key Staff Design, Product Support
Custom Facebook Fan Pages and Apps
Strategy
Support
Education
Facebook (MySpace, Friendster, etc.) Twitter - microblogging YouTube – video sharing LinkedIn – professional networking FourSquare – check-in Flickr - photo-sharing sites Quora – Q&A services Wikipedia – Collaborative information Yelp - Reviews
50 Million is the magic number.
Conversation
Engagement
600 million
50% login
130 friends
700 billion minutes per month
Facebook Algorithm
Old Paradigm vs. New Paradigm 4000 Message a Day
Old Paradigm Folks Use Internet Like This:
◦Controlled Mediums
◦One-Directional
◦Corporate
◦Distant
New Paradigm Folks Use Internet Like This:
◦Transparent
◦Informal
◦Collaborative
◦Conversational
Use the {Status5P} Technique
Projects Pictures People (who are you working
with) Places Post a question
Lead
!
Posts a New Ball (Project)
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- Photo
- Question
- Timeliness
En
gagem
en
t
En
gagem
en
tPlaces
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Engagement
Promote Your FRIENDS!!!!! First Date Questions (Brandon Frazier) Testimonials Contests Fan of the Week Donations Give Away
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Consistency is as important as Engagement!
Often Grid Spread out
Tagging is an Art Form
◦ Tag Friends/Photos◦ Tag Locations if they have a page◦ Tag People – 8000 Rule
En
gagem
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Exposure to Industry leader and Exposure
to his network of followers
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Events
Upcoming Projects
New Products/Services◦ Pre – During – Post (3 Posts)
Always:
Picture
Respond
‘Prosonal’
Consistency
Never Never respond angry to an angry Fan Never JUST talk about your business. Never be afraid to post SOMETHING.
Custom Pages ◦ Capture leads (DING DING DING)◦ Sell items on Facebook◦ Promote your services◦ Capture E-Mails◦ Schedule Services◦ Display Videos◦ Embed PayPal◦ Embed Messages, Podcasts, Sermons◦ Embed a book or chapter◦ Embed Downloadable Items (Papers, Pamphlets, Photos)◦ Redemption Programs
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126% increase in New Page Likes
18% increase in total Page Likes
Over 671,000 gross impressions (an increase of 93% over the previous month)
Over 5,900 total page interactions.
Over 900 total consumer commitments to buy the product (before it is available) totaling over $185,000 of gross sales
300 Followed Through 30% Redemption rate $58,500
Interact with your audience – don’t just tell facts!
If it is a business I would give a referral to Business I frequent. Because I know someone For a business - because I'm interested in their 'deals.‘ A product or service that is valuable ***FRIEND suggested also. Do not look for them on my
own. Believe in their ‘cause’.
Regular Negative Updates Trash Talk (Foul Language) Complaining Political/Religion Spammer (all about me) Over Posting Any of the Below:
◦ Spamming my wall with their crap.◦ Tagging me in their 2011 Calendar.◦ Creepy profile picture.◦ Logo as their picture.◦ Complaining about their life/job all the time.
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Frequency – Remember Facebook is About Activity and Engagement
Tools ◦Tagging◦Photos◦Videos◦Notes◦Promote Your Friends◦3 to 1 Ratio For Business◦Customized Pages
Jason ElkinsManaging Partner
Transparent Social Media