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  • Pascal Ramaekers, Statistics Netherlands

    Statistical Storytelling with Infographics

    Aguascalientes, Mexico December 4th, 2013

  • New challenges for statistical agencies

    2

    More possibilities

    More competition

    More expectations

    More possibilities

    More complexity

    Information overload

    Res-ponse!

  • Responses by statistical agencies

    3

    Coherence Essence

    Understan-

    dability

    Attractive-ness

    Infographics

    Social Media

    Apps, etc.

    New expectations.... ...ask for new statistical output...

    ...also because around 90% of the information to the brain is visual!

  • Infographics

    Many definitions

    In this presentation: static infographics for publication

    Four core elements >>>

    4

  • Example: Dutch exports to the EU, publication Statistics Netherlands

    5

    http://www.cbs.nl/en-GB/menu/themas/internationale-handel/publicaties/artikelen/archief/2013/2013-06-25-infographic-i-h.htm?Languageswitch=on

  • Dutch exports to new EU-members grew fast...

    6

  • ...especially to Poland and Czech Republic...

    7

  • Economy size and distance explain EU-orientation Dutch exports...

    8

  • ...but non-EU-countries are becoming more and more important...

    9

  • ...which is in line with higher economic growth outside than inside EU...

    10

  • ...nevertheless, the Netherlands are still very EU-oriented...

    11

  • ... and the EU also creates most export profits for the Netherlands.

    12

  • Total exports contribute 31,5% to Dutch GDP.

    13

  • To consider, when planning to tell a statistical story with infographics...

    1. Reliable data and a well-chosen story are most essential, but

    dont underestimate the importance of attractive design!

    2. Answer one (in society relevant) core question

    3. Tell all sides of the story, but dont make it too long!

    4. Make it personal, use metaphors

    5. Accept its a time-consuming process as it is very difficult to

    make complex data very accessible!

    6. Accept the trade-off between perfection and accessibility

    7. Do it, its definitely worthwhile!

    14