StaticStatic ImagesImages

Images that ______ _______Can be anything from posters

To DVD covers, and from book covers

to paintings

Static imagesStatic images

are trying to _________ something

Static imagesStatic images

Like any other texts a static image communicates through language (v______ techniques) but they also communicate through v______ techniques.

How do they How do they communicate?communicate?

The verbal and visual features must be integrated (they must relate to each other very closely!)

Verbal = languageVerbal features is the overall category for the various ways language is used to ______our attention

Verbal featuresVerbal features

________ “Laura’s lovely legs”________ “In my mind”_________ “Ring now!”

____ “I couldn't quite remember how to throw a boomerang, but eventually it came back to me.”

_________ “It took forever to get here”

Some examplesSome examples

Take away the words and you have an _____Visual features are the parts of an image, so it is

very similar to drawing or painting in art.

Visual FeaturesVisual Features

Colour is extremely _______ in static images. It is perhaps the first thing we _____.

Colours are associated with __________

Colours are chosen very _______ by advertisers, depending on the ______ they want on their audience.

ColourColour

Texture adds ______ and _____ to your pictureIt makes it interesting

TextureTexture

The bigger an object is the more ______ it seems to have

Equally, the ______ something is, the less importance it seems to have

____________

______ have different ________ and lead the eye to different places

____________

Contrast Contrast

Very ___________for an effective imageLight versus dark

It makes some things _____ _____ And others nearly disappear

______ choice______ choice

Choose a font that reflects the image you want to portray

Choose a font that reflects the image you want to portray

Choose a font that reflects the image you want to portray

Choose a font that reflects the image you want to portray