static & dynamic website content
TRANSCRIPT
Static & Dynamic
Static & Dynamic Content
To make a website really
attractive & informative to
the visitor, the business
should know how to create
a balance between their
static & dynamic content
Static Content
Static content is what will
provide the permanent
structure for your website
Static Content
Can’t be changed without
a developer altering its
source code
Will appear the exact
same way to anyone who
visit the site
Static Content
Static content provide
relevant and substantive
reference material that
can add value for your
website visitors
Static Content
Cheap & quick to develop
Rank in search results for
the business’s keywords,
and able to attract links
from third parties
Static Content
Static pages are better as
indexed pages
Long shelf life, but need
to be updated periodically
Dynamic Content
Dynamic content is what
keeps your site fresh &
encourage repeated visits
from your customers
Dynamic Content
This type of content
will appear different to
each website visitor at
any given time
Dynamic Content
Gives the business the ability
to exploit trending topics
Tap into the quality function
deployment element of
Google’s algorithm
Dynamic Content
Short
Time-sensitive
Easier to share on social
media
Dynamic Content
More functional & easier to
manage than static content
Static or Dynamic?
Dynamic content does not
necessarily better than static
content as each of them cater
to different purposes
Static or Dynamic?
Combine these two types of
content together seamlessly
to create a stimulating
experience for their visitors
Want more content creation
tips & strategies?
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planning for your business?
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http://www.hotpinkwebsites.com.au/