startups, innovation & micro nationals
DESCRIPTION
TS/KTH lecture oct 2014TRANSCRIPT
S TA R T U P S , I N N O VAT I O N A N D M I C R O N AT I O N A L S
A N N I K A L I D N E
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T R E N D S I N D I G I TA L C U S T O M E R S E G M E N T S
PA R T I
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T H E N
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N O W
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Phot
o by
Mar
jan
Kre
belj
/ Fl
ickr
(C
C B
Y)
@annika
@annika
W H AT N E W T E C H N O L O G Y S H I F T S S H O U L D T S P R E PA R E F O R N O W ?
B E E H I V E 3 M I N
Pho
to b
y ht
tps:
//w
ww
.flic
kr.c
om
/pho
tos/
kum
arav
el (C
C B
Y)
@annika
92.8@annika
68@annika
SPECIAL!
Take 1,
pay for 2!
Phot
o by
Lor
en J
avier
(CC
BY N
D)
@annika
Phot
o by
Bec
kman
ns O
ld W
orld
Bak
ery
(CC
BY)
@annika
Phot
o by
Hor
ia V
arla
n /
Flic
kr
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@annika
Phot
o by
Tech
Cock
tail (
CC B
Y SA
)
What are your strategies for handling Micronationals that have completely different needs from bakers and hairdressers?
@annika
Phot
o by
Nikk
e Lin
dqvis
t (C
C BY
SA)
@annika
EU unemployment 2001 - 2013Disruptive innovations create jobs.
Efficiency innovations destroy them. !
Clayton Christensen
A ) W H I C H O T H E R I M P O R TA N T U N D E R - S E R V E D B 2 B S E G M E N T S D O Y O U H AV E ? !B ) H O W W I L L Y O U M E E T T H E S E C H A L L E N G E S ?
Phot
o by
Tho
mps
on R
ivers
Univ
ersit
y / F
lickr
(CC
BY N
C SA
)
G R O U P D I S C U S S I O N 1 0 M I N
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L E G S T R E T C H E R ( 1 0 M I N )
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T R E N D S I N D I G I TA L C U S T O M E R S E G M E N T S
PA R T I I
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Phot
o by
Eth
an P
rate
r / F
lickr
(CC
BY)
@annika
Phot
o by
and
yde
(CC
B) N
C)
@annika
How will you meet the demand for secure and stable mobile home health care systems, especially in remote areas?
Phot
o by
Jon
ny G
oude
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W H AT O T H E R “ S P E C I A L N E E D S ” B 2 C S E G M E N T S A R E U N D E R - S E R V E D ?
B E E H I V E 3 M I N
Pho
to b
y ht
tps:
//w
ww
.flic
kr.c
om
/pho
tos/
kum
arav
el (C
C B
Y)
@annika
I N N O VAT I O N , S TA R T U P S & A C Q U I - H I R E S
PA R T I I I
@annika
@annika
– L E O L A P O R T E
“A technology company must reinvent itself every 5th year to stay relevant”
@annika
W H AT O T H E R “ S P E C I A L N E E D S ” B 2 C S E G M E N T S A R E U N D E R - S E R V E D ?
D I S C U S S I O N , E V E R Y B O D Y 3 M I N
DO TS NEED TO INNOVATE OR JUST
FOLLOW THE MARKET?
@annika
@annika
– N I C K TA L B O T, G L O B A L D E S I G N H E A D
TATA E L X S I
“The bigger the company, the harder it is to innovate.”
@annika
B A R R I E R S T O I N N O VAT I O NB E E H I V E 2 M I N
Pho
to b
y ht
tps:
//w
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.flic
kr.c
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/pho
tos/
kum
arav
el (C
C B
Y)
• T E R R I T O R I A L B E H AV I O U R
• B U R E A U C R AT I C Q U A G M I R E
• R I S K O F C A N N I B A L I S I N G
E X I S T I N G P R O D U C T S
• “ N O T I N V E N T E D H E R E ”
• S H O R T T E R M P R O F I T S O V E R
L O N G T E R M S U R V I VA L
• O V E R - R E L I A N C E O N
C U S T O M E R F O C U S G R O U P S
• L A C K O F F O C U S
B A R R I E R S T O I N N O VA T I O N
Pho
to b
y D
anie
l Fo
ster
/Flic
kr (C
C B
Y N
C S
A)
@annika
– A N O N Y M O U S C E O
“We say innovation is our top priority, but we don’t effectively allocate our time,
resources and efforts to walk the innovation talk.””
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B U Y I N G I N N O VAT I O N
Phot
o by
JFo
rth /
Flick
r
@annika
2 8 C O M PA N I E S ( S E P T 1 1 )
G O O G L E A C Q U I S I T I O N S 2 0 1 4
@annika
A ) W H AT A R E T H E B A R R I E R S T O S TA R T U P A C Q U I S I T I O N S ? !B ) W H Y S H O U L D A S TA R T U P W A N T T O S E L L T O T S ? !C ) W H AT A R E T H E B A R R I E R S T O S U C C E S S F U L LY I N T E G R AT I N G A C Q U I - H I R E S ?
Photo by Thompson Rivers University / Flickr (CC BY NC SA)
G R O U P D I S C U S S I O N 1 0 M I N
@annika
R E M E M B E R !
Pho
to b
y A
lexa
ndre
Dul
auno
y/Fl
ickr
(CC
BY
SA)
@annika
+46 (0)70 435 05 45 !
annikalidne
annika Thanks for listening!