startup weekend

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Startup weekend presentation

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STARTUPTHINGS I WISH I KNEWSTARTUPTHINGS I WISH I KNEW

FROM ZERO TO HERO IN 15 MINUTES

Saturday, November 17, 12

ACTION BEATS THEORYEVERY TIME

What do all these phrases REALLY mean and what can I SPECIFICALLY do?

differentiate from competition

know your target market

deliver measurable results

solve a real problem

satisfy real peoples needs

Saturday, November 17, 12

IDEASHARPENING EXERCISE (1 TO 10) A.K.A. EXTREME PIVOTING

How well does your idea turn...

hard into easy or slow into fast (twitter.com)

doubt into trust (yelp.com)

boring into fun (facebook.com)

impossible into possible (ebay.com)

dispensable into indispensable (toilet paper story) (amazon.com)

Does your idea:

have the ability to grow quickly

match your skills and passion

make you proud

make you want to use it yourself

have so much potential it scares you

Saturday, November 17, 12

Cover the basics first

Skills that a startup team must have: technology, designer and business

Recruit your weaknesses

find absolutely the BEST people for the job that are amazing in things you dont know anything about

Start right

A teams will attract A players B team will attract C and D quality

A-TEAMONLY THE BEST

Saturday, November 17, 12

SAY HI TO JANE#1 INSIGHT TOOL TO HELP YOUR MARKETING, MESSAGING, PRODUCT

Create your customer avatar story Their name, age, gender, relationship status, family. Where do they live, work, socialize. Secrets, dreams and desires...

Step into her shoes and define pains and problems related to your specific solution

Now you can ask any question you need the answer to:Price: How much is that worth to Jane?

Market size: How many Janes are out there and will use my product?

Product design: How would Jane react to this feature? What can I add or remove to keep her engaged....

JANEJane is a single 28-year-old lawyer who lives in downtown Sarajevo. She earns 1500 KM per month and lives with the help of a credit card and, occasionally, her parents. She enjoys going out to clubs and concerts. She cooks for her

friends and hosts mini-parties whenever she can. She is fashion-conscious and easily spends a quarter of her paycheck on clothing and beauty products. She is obsessed with Facebook and Pinterest. She dreams of a trip to ..... you get the picture.

Saturday, November 17, 12

EVERY $1000HOW TO MAKE MONEY

WEBAds (adsense, admeld, etc) $ .50 eCPM = 2 million impressions

Selling digital goods (ebooks, access to tutorial videos) @ $5 = 200 sales

Monthly Subscriptions (quality content = video) $25 = 40 subscribers e.g. https://teamtreehouse.com

SaaS (software as a service) $100+ =