STARTUP ECOSYSTEM – CUSTOMER CENTRIC INNOVATION &

CO-CREATION ALONG THE VALUE CHAIN

Mujitha Bai K B

CEO, Co-Founder – LongRiver Infotech

December, 2017

Agenda

• Startup Ecosystem – Current Pain & Improvement Areas

• End Goal

• Current v/s Future

• Proposed Solutions

• Scope - Activities as a HealthTech Partner

• India – graveyard of prototypes / pilots

1

• Alignment of bottom-up innovations

2

• Focus is mostly on Technology Innovation

3

• Redundancy in Innovations

4

• Customer-Centric / Co-Creation is an exception

5

Current Pain Areas / Solutions • Formal Stage-Gate

Innovation Model 1

• Align to Government or Enterprise projects

2

• Focus on Total Innovation (7 areas)

3

• Open Innovation Platforms 4

• Main focus on Customer / Co-Creation

5

Other Improvement Areas • Functional/Domain expertise

• (e.g. for Enterprise Use cases, Cloud Robotics)

• Multidisciplinary Design teams • (e.g. for Smart Cities, Clusters, Public Health)

• Maximize Reach, Utilization, Synergy and Deliverables from National Innovation programs

• Frugal Innovation mindset

• Shift RnD mindset (from Technology driven to Problem driven)

• Awareness/Knowledge sharing to Citizens • Opportunities across IoT Value Chain

(e.g. Semiconductor, Analytics, AI in Workflows)

• Technology prospects

End Goal

Consumers

Enterprises Startups

Co-Creation

Co-Creation

Total Innovation

Current v/s Future Demand Supply

AI

BlockChain IoT

ML/DL

Platforms

Health

Agriculture

Manufacturing

Smart City Platform

Industry Platform

Public Health/Supply Chain Platform

Incubators

Accelerators

Mentors

Startups

Consumers

Government

Investors

Academia

Proposed Solutions

1. AI driven Innovation Marketplace

2. Open Innovation Platforms

3. Accelerator Setups in Business Enterprises

(for Future Readiness – Digital Transformation)

Proposed Activities as a HealthTech Partner

Our Focus Customer Segment: Incubators & Accelerators

Healthcare Pharma/BioTech Industry

AI / Machine / Deep Learning

Robotics Technologies

Incubators Accelerators Government, Private

School Innovation Labs

Industry 4.0

Block Chain

IoT

HealthTech Partner - Activities

• Promote Accelerator Setup in Corporates

(details in Appendix – need for Organizational Innovation)

• Stage/Gate Model for Innovation

• Consulting for Incubators/Accelerators

(details in Appendix)

• Channelize National/State/Govt. projects to Incubators/Labs

(e.g. Smart Cities, Public Health, Supply Chain etc.)

• Massive Open Online Courses (MOOCs), Mass Media Marketing

• For India specific Problem Statements, Awareness, Innovation Programs

• IoT – HealthTech Brochure

APPENDIX

Total Innovation

Need for Accelerators (Organizational

Innovation – Digital Transformation)

Stage/Gate Model for Innovation

Consulting Areas – Incubators & Accelerators Technology Intelligence & Market Intelligence 1. Discover relevance of Artificial Intelligence (AI) to Business 2. Discover relevance of Machine / Deep Learning to Business 3. Discover relevance of Internet of Things (IoT) to Business (As an enabler for Data Sciences & Analytics) 4. Discover relevance of Distributed Ledger Technologies (Block Chain) to Business

Innovation Strategy 1. Customer Centric Innovation (Front End of Innovation – FEI) 2. Customer Centric Marketing 3. Business Model Innovation 4. Product Management with Lean, Agile, and System Design Thinking (ABCD of Digital Product Management – Analytics, Business Model, Co-ordination, Design Thinking) 5. Managing Disruptive Change 6. Entrepreneur style: ‘Who is my Customer’ ‘What can I do for my Customer’ “Show me the Money’

A

B

Idea Generation, Co-Creation, Idea Gathering & Management 1. Innovation Generation: How to be creative 2. Innovation and Creativity Management 3. Thinking and Acting like an Entrepreneur

General 1. Data, Models and Decisions in Business Strategy Analytics 2. Causal Diagrams – Draw Your Assumptions Before Your Conclusions 3. Policy Analysis using Interrupted Time Series 4. Digital Transformation Strategy (for Healthcare related Organizations)

C

D

Consulting Areas – Incubators & Accelerators

Business Model Innovation - Stages

Design

Testing

Implementation

Design Thinking

Customer Job

Business Model

Complex Business Model

Multisided Business Model

Thinking Hats Tool

Value Proposition

Canvas

Business Model Canvas

STOF, VISOR Partner Value Networks,

BM Pattern Cards, Personas

Design Thinking

PESTLE

Roadmap

Road Mapping Tool

Stress Testing

Stress Test Tool

Financial Soundness

Profit Calculator

Agile Approach

Agile BM Tool

Ecosystem

Stakeholder Involvement Canvas

Platforms

Platform Canvas

Operations

Process Journey Tool

An Organization (MNC, Startup) - Main Functional Areas

Healthcare Education

Clusters (e.g. National e-Governance, Smart Cities, Clusters etc.)

Public Health

Health Research

Healthcare IT

Healthcare Providers

Medtech - Devices

Insurance / Payer

Pharma / Biotech

Supply Chain

Finance

• Industry (Business, IT)

• Academia • Government