start to bake | the seo kitchen
DESCRIPTION
It may be an unusual metaphor, but SEO is a little bit like baking. If you get the right mix of all the key ingredients, your creation will rise triumphantly in the Google rankings like a cake in the oven, and you’ll enjoy the sweet taste of extra website traffic and increased sales.TRANSCRIPT
START BAKETO
“SEO is just like baking a cake”
SEO stands for 'Search Engine Optimization’. In other words, how to entice Google to your
website? Or how to get featured at the top of the search results list when someone is looking for
your product or service.
WHAT ISSEO?
The answer: make your website absolutely
yummy!
WHAT ISSEO?
Your website must be yummy from the first bite!
SOCIALLINK BUILDING
YUMMY KEYWORDS
DELICIOUS EATABLE CONTENT
INGREDIENTS FOR DELICIOUS SEO
• Website structure &(bot) accessibility
• Light & unique copywriting
• Friendly URLs
• Sitemaps
DELICIOUS EATABLE CONTENT1
THE FRIENDLIER
SOMETHING IS TO USETHE MORE
PEOPLE WILL USE IT
WEBSITE STRUCTURE & (BOT) ACCESSIBILITY
✓ Good technical performance
✓ User-friendly website / good UX
✓ Accessible content: make sure spiders can reach the content
‣ Mind your use of cookies
‣ Avoid too many subcategories, drop down menus or animations
‣ Don’t use Flash.
✓ Server Response Codes
WEBSITE STRUCTURE & (BOT) ACCESSIBILITY
Also remember:
!
!
!
!
www.theseokitchen.be theseokitchen.be
≠
WEBSITE STRUCTURE & (BOT) ACCESSIBILITY
of your textsis actually read
LIGHT & UNIQUE COPYWRITING
Only
28%
Be light
copy-paste text from other sites
LIGHT & UNIQUE COPYWRITING
Be unique
Don’t
FRIENDLY URLS
✓ Be human readable
✓ Contain the most important keyword phrase
FRIENDLY URLS
AN URL MUST:
SITEMAPS
✓ HTML sitemap for your visitors visible on every page
✓ XML sitemap for search engines
SITEMAPS
THIS MEANS:
• Keyword research
• On-page optimization
• Chewable Keyword Density
YUMMY KEYWORDS2
SEO IS ALL ABOUT KNOWING YOUR
KEYWORDS…
✓ Keyword brainstorm
‣ list of words that are most relevant for your business and that you think people will enter in order to find you
✓ Check Google Analytics on keywords
✓ Keyword research tool
‣ e.g. Google Adwords Keyword Tool
KEYWORD RESEARCH
ON-PAGE OPTIMIZATION
✓ Not only in your copy
✓ Also in title tags, alt tags, URLs, meta descriptions, links ...
ON-PAGE OPTIMIZATION
IMPLEMENT KEYWORDS
CHEWABLE KEYWORD DENSITY
✓ 3-15% density
✓ Check keyword density:
‣ http://www.linkvendor.com/seo-tools/keyword-density.html
ON-PAGE OPTIMIZATION
DON’T KEYWORD-STUFF YOUR WEBSITE
• Interesting content
• Link building strategies
LINK BUILDING3
ENOUGH TO LINK TO
INTERESTING CONTENT
THAT’S
INTERESTINGCONTENT
CREATE
✓ Natural editorial links
✓ Manual link building (request / scalable)
✓ Self-created, non-editorial
LINK BUILDING STRATEGIES
POSSIBLE STRATEGIES:
• Social Media
• On-site User Engagement
SOCIAL4
SOCIAL MEDIA (OF COURSE)
✓ Create a good social media mix
✓ This boosts your PageRank
SOCIAL MEDIA
DEPENDING ON YOUR BUSINESS
ON-SITE USER EGAGEMENT
ON-SITE USER ENGAGEMENT
✓ Add social features
✓ Get links & get spidered
MAKE YOUR WEBSITE A DELICIOUS EXPERIENCE
COOKIE CUTTER PAGES
DON’T USE
DON’T USE COOKIE CUTTER PAGES
are web pages that are full of absolutely identical, generic content, with the small
exception that target keywords are inserted in strategic places.
COOKIE CUTTER PAGES
Cupcakes & Co creates delicious vanilla cupcakes and cakes for every occasion — because every day is a celebration.
!
Cupcakes & Co creates delicious chocolate cupcakes and cakes for every occasion — because every day is a celebration.
!
Cupcakes & Co creates delicious strawberry cupcakes and cakes for every occasion — because every day is a celebration.
COOKIE CUTTER PAGES
@theseokitchen
/theseokitchen
theseokitchen.be
@monokroom
/monokroom
monokroom.com@lafillenelle
/nelewaelbers
THANKS!