star wars trilogy apprentice of the force product presentation

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S e p t e m b e r 2 0 0 4 Ship Date: September 2004

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This is a product presentation for Ubisoft's Star Wars Trilogy: Apprentice of the Force video game; from an Ubisoft marketing CD-ROM.

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Page 1: Star Wars Trilogy Apprentice Of The Force Product Presentation

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Ship Date:September 2004

Page 2: Star Wars Trilogy Apprentice Of The Force Product Presentation

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THE GAMETHE GAMEDescription:

YOU’VE SEEN THE MOVIES, NOW PLAY THE GAME! Adventure through the most exciting scenes from the classic Star Wars movie trilogy, controlling Luke Skywalker as he becomes a Jedi Master.

ACT THE HERO: Discover fantastic Jedi abilities and powers, including the Jedi Power Slash, the Force Push, and the Jedi Jump. Pilot craft including an X-wing and lightning-fast Speeder Bikes.

PLAY A VARIETY OF EASILY UNDERSTOOD GAME MODES: Drive, fly, and run through exciting, authentic Star Wars scenarios, facing Darth Vader and other famous foes.

Target Audience: Kids; Parents/gift-givers; Star Wars fans

Genre: Action-Adventure

Platforms: Game Boy Advance only

Rating: “E” (Violence)

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A BRAND WITHOUT EQUALA BRAND WITHOUT EQUAL$35+ MILLION STAR WARS BRAND ADVERTISING THIS FALL – THE STAR WARS TRILOGY WILL OWN RETAIL!

The most successful film series of all time: $3.4 billion worldwide box office.

The most successful video series of all time: Over 100,000,000 videos in homes worldwide.

The most successful film-based merchandising franchise of all time: $8 billion in consumer sales worldwide since inception.

#1 boys’ toy license for 5 of the past 7 years.

Dedicated collector base that includes kids, teens, and adults.

Star Wars is the bestselling LEGO theme ever.

Star Wars videogames made a major impact in 2003:

Star Wars Galaxies.

Knights of the Old Republic.

Star Wars books continue to hit the N.Y. Times Bestseller List

Lightsaber sales doubled since Episode I and are still strong.

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FEATURES AND BENEFITSFEATURES AND BENEFITS Adventure through the most exciting and memorable scenes from the classic Star Wars movie trilogy, controlling Luke Skywalker as he becomes a Jedi Master: Battle Darth Vader and his vaunted stormtroopers.

Discover fantastic Jedi abilities and powers: Achieve victory with moves including the Jedi Power Slash, the Force Push, and the Jedi Jump. A variety of powerful physical abilities and weapons are also available.

Battle in fast-action single-player and multiplayer adventures: Use R2-D2 to unlock key elements, assisting Luke in cooperative single-player adventures. Also compete in dogfight and capture-the-flag multiplayer modes.

Action-packed driving challenges: Use reflexes to pilot an X-wing across space, and drive lightning-fast Speeder Bikes through Endor Forest.

Authentic Star Wars Trilogy movie stills and content: Imagery and storyline direct from the classic Star Wars, Empire Strikes Back, and Return of the Jedi movies.

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RETAILER “WHY BUY”HUGE AWARENESS AND HYPE

The Star Wars Trilogy is one of the most highly anticipated DVD movie releases ever.

Retail exposure for Star Wars Trilogy-branded products will be huge at launch.

MASSIVE TRILOGY SPENDING AND SUPPORT

Over $30M is being spent by Lucas on TV media alone to promote the releases of the Star Wars Trilogy DVD and the Star Wars Battlefront videogame.

Star Wars Trilogy: Apprentice of the Force will ship the same day as the DVD trilogy, bearing very similar packaging.

UNRIVALED CONSUMER APPEAL

This E-rated game strongly appeals to key consumer segments – kids, parents, and collectors.

The only Nintendo game allied with the unprecedented Star Wars Trilogy DVD release.