SXSW2016#PERFECTFIT

SIZESTANDARDIZE

SXSW2016#PERFECTFIT

IZESTANDARDA size 6 should be the same at every store,right? After all a size is a measurement. So,why am I size 8 at one place and a 6 atanother?

Better yet, how come a size 6 fits me inblue but not in the black jeans? Canmanufactures be that far off from one pairto another?

SXSW2016#PERFECTFIT

IZESTANDARDAs the fashion industry finally begins toautomate with new robotics, how will thischange the true and accurate sizing ofclothes?

Will everything become a perfect fit?

How long before we perfect sizes, globally?

SXSW2016#PERFECTFIT

IZESTANDARD

SizeMatters