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Stacey Brook [email protected] • www.staceybrook.com • @staceybrook • /staceybrook WORK HISTORY College Essay Advisors New York, NY Founder and Chief Advisor August 2004 – Present Founded service that aids students in conceptualizing, editing and refining their college admissions essays, with an emphasis on preserving the voice, style and message of each applicant. Has helped hundreds of students Develops and implements marketing strategies, including the generation of ad design and copy, negotiation of online and print media buys, and application of SEM/SEO tactics, to increase visibility. • Coordinates with private schools, guidance departments, and college admissions advisors to widen client base. Maintained 100 percent year-over-year increase since the business’ launch. EtsyBrook New York, NY Founder and Editor August 2011 – December 2013 • Developed and implemented digital/content strategy for fashion blog focused on identifying trends and curating collections of clothing and goods from online artisinal marketplaces. • Content was syndicated on Tor.com and Buzzfeed, among other sites, and posts available on the Scribd mobile app. Cline Davis & Mann New York, NY Copywriter April 2012 – August 2013 Brainstormed and implemented creative strategy across multiple brands at the world's largest pharmaceutical advertising agency. Part of the core creative team for the Xifaxan brand campaign, winner of a 2013 Clio award and the 2012 Rx Silver award for print. Aided in the conceptualization, plotting, editing and promotion of “Wrestling The Monster,” a documentary about the disease state of Hepatic Encephalopathy (HE), directed by Academy Award winning documentarian Cynthia Wade. Crafted marketing messaging and language, solidifying brand presentation across all media from traditional print ads to websites and interactive iPad presentations. Conceptualized, directed and edited various Xifaxan branded promotional patient testimonial videos.

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Page 1: Stacey Brook€¦  · Web viewStacey Brook. stacey@staceybrook.com •  • @staceybrook • /staceybrook. WORK HISTORY. College Essay Advisors

Stacey [email protected] • www.staceybrook.com • @staceybrook • /staceybrook

WORK HISTORY

College Essay Advisors New York, NYFounder and Chief Advisor August 2004 – Present

• Founded service that aids students in conceptualizing, editing and refining their college admissions essays, with an emphasis on preserving the voice, style and message of each applicant.• Has helped hundreds of students • Develops and implements marketing strategies, including the generation of ad design and copy, negotiation of online and print media buys, and application of SEM/SEO tactics, to increase visibility.• Coordinates with private schools, guidance departments, and college admissions advisors to widen client base. Maintained 100 percent year-over-year increase since the business’ launch.

EtsyBrook New York, NYFounder and Editor August 2011 – December 2013

• Developed and implemented digital/content strategy for fashion blog focused on identifying trends and curating collections of clothing and goods from online artisinal marketplaces.• Content was syndicated on Tor.com and Buzzfeed, among other sites, and posts available on the Scribd mobile app.

Cline Davis & Mann New York, NYCopywriter April 2012 – August 2013

• Brainstormed and implemented creative strategy across multiple brands at the world's largest pharmaceutical advertising agency.• Part of the core creative team for the Xifaxan brand campaign, winner of a 2013 Clio award and the 2012 Rx Silver award for print.• Aided in the conceptualization, plotting, editing and promotion of “Wrestling The Monster,” a documentary about the disease state of Hepatic Encephalopathy (HE), directed by Academy Award winning documentarian Cynthia Wade.• Crafted marketing messaging and language, solidifying brand presentation across all media from traditional print ads to websites and interactive iPad presentations.• Conceptualized, directed and edited various Xifaxan branded promotional patient testimonial videos.• Mapped out web strategy/layout and spearheaded social media efforts for the Xifaxan brand and the “Wrestling The Monster” documentary.

Country Foot Care (CFC) Mineola, NYMarketing Director September 2010 – March 2012

• Renovated and modernized the brand of a multi-million dollar health provider via digital/social media marketing, database reactivation, grassroots industry networking and a print/outdoor ad campaign. • Spearheaded the design and construction of the new CFC website, producing all multimedia content including custom diagnostic videos and brand-focused copy.• Developed "Flaunt It" campaign, leveraging third party production/design vendors.• Executes ongoing direct marketing campaign for patient recalls.• Constructed marketing budget and implementation strategy, measuring results of all marketing efforts.• Increased patient volume by 100 patients a week and secured over 50 new regular referral outlets since the marketing plan’s inception.

F+W Media New York, NYFreelance QED Agent Feb 2012-April 2012

• Manages quality control for F+W’s new fiction and non-fiction e-book titles.• Inspects over 30 books a week, working with the Group Publisher of Digital Books to secure their ultimate approval.

Little Pim Co. New York, NYMarketing Manager October 2007 – Sept 2010

• Hired at company's inception and built marketing, production and office systems from the ground up.

Page 2: Stacey Brook€¦  · Web viewStacey Brook. stacey@staceybrook.com •  • @staceybrook • /staceybrook. WORK HISTORY. College Essay Advisors

• Managed local, national and social network marketing, from high-level strategy to execution.• Produced iPhone apps, online games for PBS Kidsplay & Mango Languages, and the series’ digital downloads.• Worked with SEO/SEM to maximize web presence. Maintained fresh web and newsletter content.• Managed product design, content research, copywriting, production and fulfillment for new products.

11 Penn TV, Rainbow Media New York, NYClient Services Coordinator March 2006 – June 2007

• Supported the management and creative teams in Post Production for AMC, IFC, We and Fuse.• Brainstormed content for promo spots, managed client relations, scheduled edit room time for producers and managed the archival promo database.

The Karpel Group New York, NYAccount Coordinator August 2004 – June 2005

• Spearheaded national press campaigns for fashion, literary, nonprofit and entertainment accounts including JEWCY.com, My Depression: A Picture Book, and pop pianist Jim Brickman.• Pitched stories to print/broadcast/web media, managed client relations and generated press releases and promotional packages for a wide array of entertainment industry clients.

WRITING AND EDITING EXPERIENCE Ten years experience as a professional writer, contributing to local, national and web publications

including The Hollywood Reporter, The Williamsburg Greenpoint News + Arts, IFC.com, The Hairpin and Etsy.

Wrote introduction for a compilation of comics by Bill Willingham published in 2010 by IDW. Winner of Honorable Mention in the 2011 Writer’s Digest Writing Competition

(Memoir/Personal Essay Category)

EDUCATIONBoston University College of Communication Boston, MABachelor of Science in Communication, Public Relations Concentration May 2004

SKILLSComputer: Microsoft Word, Powerpoint, Photoshop/Illustrator, Basecamp, Salesforce, Google Analytics, web research and social media applications. Language: Conversational French.