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Advertising Design Digital Process Book

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  • 1process book

    S TA C E Y S I L M A NAdvertising Design

    Digital Process Book

  • 2 advertising design

    ADVERTISINGDESIGN

    is a concept of promoting and

    persuading. It allows the mind

    to embrace restrictions and

    create. It is composed of

    themes, words, typography,

    shapes, color, and style. Overall

    it communicates and has no rules.

  • 3process book

    TABLE OFCONTENTS

    2: Advertising Design4: Project One: Costume Collection intake research enlarged ideas computer play finals redesign18: Project Two: Columbia Art League intake research enlarged ideas computer play finals redesigns34: Project Three: FMM Capstone Partnership intake research enlarged ideas computer play finals46: Project Four: Stephens Life intake research enlarged ideas computer play finals redesigns60: Creative Play product play typography play logo play66: Exercise Section chapter 9 chapter 13 art & copy quote

  • PROJECT ONE

  • 5process book

    COSTUME GALLERY

  • 6 advertising design

    project 1: intake

  • 7process book

  • 8 advertising design

    project 1: research

  • 9process book

  • 10 advertising design

    project 1: enlarged ideas

  • 11process book

  • 12 advertising design

    Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine oor of Lela Raney Wood Hall)

    Open Noon 3 p.m. Saturday and Sunday, 5:30 8:30 p.m. on Thursday (or by appointment)

    For more information call 573-876-7220stephens.edu/campuslife/researchlibrary

    Winter Shades t o Spr ingFEBRUARY 22 MAY 5, 2013

    EMERGENCE

    EMERGENCEEMERGENCENoon 3 p.m. Saturday and Sunday

    5:30 8:30 p.m. on Thursday (or by appointment)

    Historic Costume GalleryStephens College 6 N. College Ave.

    (mezzanine oor of Lela Raney Wood Hall)

    FEBRUARY 22 MAY 5, 2013

    EMERGENCEWinter Shades t o Spr ing

    Hours

    Location

    For more information call 573-876-7220stephens.edu/campuslife/researchlibrary

    in t e r S hades t o S pr ingWEMERGENCEHistoric Costume Gallery, Stephens College 6 N. College Ave (mezzanine oor of Lela Raney Wood Hall)Open Noon 3 p.m. Saturday and Sunday, 5:30 8:30 p.m. on Thursday (or by appointment)FEBRUARY 22 MAY 5, 2013

    project 1: computer play

  • 13process book

    EMERGENCEFEBRUARY 22 MAY 5, 2013

    Win ter Shades t o Spr ing

    LOCATION: Historic Costume Gallery, Stephens College 6 N. College Ave.

    (mezzanine oor of Lela Raney Wood Hall)GALLERY HOURS:

    Noon 3 p.m. Saturday and Sunday, 5:30 8:30 p.m. on ursday (or by appointment)

    FEBRUARY 22 MAY 5, 2013EHistoric Costume Gallery, Stephens College 6 N. College Ave (mezzanine oor of Lela Raney Wood Hall)Open Noon 3 p.m. Saturday and Sunday, 5:30 8:30 p.m. on Thursday (or by appointment)MERGENCEFor more information call 573-876-7220stephens.edu/campuslife/researchlibraryWinter Shades t o Spr ingEMERGENCE

    FEBRUARY 22 MAY 5, 2013

    Winter Shades

    to Spring

    GALLERY HOURS: Noon 3 p.m. Saturday and Sunday, 5:30 8:30 p.m. on ursday

    (or by appointment)

    LOCATION: Historic Costume Gallery, Stephens College 6 N. College Ave.

    (mezzanine oor of Lela Raney Wood Hall)

  • 14 advertising design

    project 1: finals

    Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall)

    Winter Shades t o Spr ingFEBRUARY 22 MAY 5, 2013

    EMERGENCENoon 3 p.m. Saturday and Sunday, 5:30 8:30 p.m. on Thursday

    (or by appointment)

    For more information call 573-876-7220stephens.edu/campuslife/researchlibrary

    GALLERY HOURS

    LOCATION

  • 15process book

    project 1: finals

    FEBRUARY 22 MAY 5, 2013EHistoric Costume Gallery, Stephens College 6 N. College Ave (mezzanine oor of Lela Raney Wood Hall)Open Noon 3 p.m. Saturday and Sunday, 5:30 8:30 p.m. on Thursday (or by appointment)MERGENCEFor more information call 573-876-7220stephens.edu/campuslife/researchlibraryWinter Shades t o Spr ing EMERGENCEEMERGENCENoon 3 p.m. Saturday and Sunday

    5:30 8:30 p.m. on Thursday (or by appointment)

    Historic Costume GalleryStephens College 6 N. College Ave.

    (mezzanine oor of Lela Raney Wood Hall)

    FEBRUARY 22 MAY 5, 2013

    EMERGENCEWi nte r Shade s t o Spr ing

    Hours

    Location

    For more information call 573-876-7220stephens.edu/campuslife/researchlibrary

  • 16 advertising design

    ww

    Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall)

    Win t er S hades t o Spr ingFEBRUARY 22 MAY 5, 2013

    EMERGENCENoon 3 p.m. Saturday and Sunday, 5:30 8:30 p.m. on Thursday

    (or by appointment)

    For more information call 573-876-7220stephens.edu/campuslife/researchlibrary

    GALLERY HOURS

    LOCATION

    project 1: redesign

  • 17process book

    EMERGENCE

    Historic Costume Gallery Stephens College 6 N. College Ave.

    (mezzanine oor of Lela Raney Wood Hall)

    Winter Shades to SpringFEBRUARY 22 MAY 5, 2013

    Noon 3 p.m. Saturday and Sunday5:30 8:30 p.m. on Thursday

    (or by appointment)

    For more information call 573-876-7220stephens.edu/campuslife/researchlibrary

    GALLERY HOURS

    LOCATION

    EMERGENCECostume Museum and Research Library-Gallery 1200 E. Broadway Box 2042Columbia, MO 65215

  • PROJECT TWO

  • 19process book

    COLUMBIAARTLEAGUE

  • 20 advertising design

    project 2: intake

  • 21process book

  • 22 advertising design

    project 2: research

  • 23process book

  • 24 advertising design

    project 2: enlarged ideas

  • 25process book

  • 26 advertising design

    project 2: computer play

    SATURDAY 10AM-5PM & SUNDAY 10AM-4PM

    www.art intheparkcolumbia.org/573.443.8838

    STEPHENS LAKE PARK

    Expe

    rienc

    e th

    e M

    agic

    PRESENTS

    JUNE2013

    1&2

  • 27process book

    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

    EXPERIENCE THE MAGIC

    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

    EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

    EXPERIENCE THE MAGIC

    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

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    EXPERIENCE THE MAGIC EXPERIENCE THE MAGIC

    EXPERIENCE THE MAGIC

  • 28 advertising design

    project 2: computer play

    SATURDAY 10AM-5PM & SUNDAY 10AM-4PM

    www.art intheparkcolumbia.org/573.443.8838

    E X P E R I E N C E T H E M A G I C

    JUNE1&2

    2013

    STEPHENS LAKE PARK

    PRESENTS

    st ndJUNE2013

    1&2

    STEPHENS LAKE PARKSATURDAY 10AM-5PM & SUNDAY 10AM-4PM

    artintheparkmissour i .org/573.443.8838

    E X P E R I E N C E T H E M A G I C

    PRESENTS

  • 29process book

    JUNE1 & 22013

    STEPHENS LAKE PARK

    EXPERIENCE THE M

    AGIC

    SATURDAY 10AM-5PM & SUNDAY 10AM-4PM

    art intheparkcolumbia.org/573.443.8838

    J U N E 1 - 2 , 2 0 1 3

    PRESENTS

    SATURDAY 10AM-5PM & SUNDAY 10AM-4PM

    S T E P H E N S L A K E P A R KE X P E R I E N C E T H E M A G I C

  • 30 advertising design

    project 2: finals

    JUNE2013

    1&2

    STEPHENS LAKE PARKSATURDAY 10AM-5PM & SUNDAY 10AM-4PMwww.artintheparkcolumbia.org/573.443.8838

    E X P E R I E N C E T H E M A G I C

    PRESENTS

    JUNE2013

    1&2

    STEPHENS LAKE PARK

    SATURDAY 10AM-5PM & SUNDAY 10AM-4PM

    www.art intheparkcolumbia.org/573.443.8838

    E X P E R I E N C E T H E M A G I C

    PRESENTS

    SATURDAY 10AM-5PM & SUNDAY 10AM-4PM

    www.art intheparkcolumbia.org/573.443.8838

    E X P E R I E N C E T H E M A G I C

    JUNE1&22013

    STEPHENS LAKE PARK

    PRESENTS

    st nd

    JUNE2013

    1&2

    STEPHENS LAKE PARK

    SATURDAY 10AM-5PM & SUNDAY 10AM-4PM

    www.art intheparkcolumbia.org/573.443.8838

    E X P E R I E N C E T H E M A G I C

    PRESENTS

  • 31process book

    Expe

    rienc

    e th

    e M

    agic

    PRESEN