sse vw pestel group2
TRANSCRIPT
BEA Confidential. | 1
PESTEL Force Analysis---- Political and Legal Force
Liting DaiRui Liu
Yi LiYige Xiao
PESTEL Force
Good use of PESTLE analysis helps you avoid taking action that is likely to lead to failure for reasons beyond your control
Use of PESTLE helps you break free of assumptions, and helps you quickly adapt to the realities of the new environment
Ref. 1, 2
Political and Legal Force
Have territorial boundary in most industries
Different countries has different policy and law from limitation, protection, to stimulation in the same industry
Various influence from both domestic and international
Systematicity and integrity
Virtual World Industry
Virtual world Computer-based simulated environment For users to inhabit and interact via avatars
Virtual world industry Went through “five ages” in past three decades Now on the verge of sixth age Emerging from primarily boutique and experimental uses to the
mainstream More issues existing in real world will emerge in virtual world
Ref. 3, 4
Effect in 2-3 years
A positive political environment to stimulate virtual world industry (capital and technical)
More relative laws will focus on virtual assets, intellectual property rights and even the game enjoyment of paying users, reducing the current conflict
With the technical and functional development, new laws will gradually take over the role playing by “ethic” or “rule” currently
Try to solve inter-racial and inter-cultural problem
Undeniably, policy or law might specify some “forbidden area” for some issue in virtual world currently
Reference
1.http://wiki.mbalib.com/wiki/PESTEL%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B
2.http://www.rapidbi.com/created/the-PESTLE-analysis-tool.html
3.http://en.wikipedia.org/wiki/Virtual_world#E-commerce_.28legal.29
4. Christian Renaud and Sean F. Kane, Esq.; Virtual World Industry Outlook 2008-2009; August, 2008
Thank you
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