Detailed SyllabusFor

‘Master of Business Administration(MBA) – Industry Interface Program’

(SEMESTER SYSTEM)

Duration of the Program: 2 yearsEligibility for admission: Graduates, should have passed

Graduation under the 10+2+3/4 systemDuration of Examination: 3 hoursDivision of Marks: Internal 25 Marks

External 75 MarksMinimum Passing Marks: 50% in each component

Course Title: Master of Business Administration Industry InterfaceDuration: 2 YearsSemester – I

SEMESTER I  MarksCourse Title Paper Code Internal External TotalQuantitative Techniques MBA 101 25 75 100Organization Behaviour MBA 102 25 75 100Economics for Managerial Decision Making-1 MBA 103 25 75 100Marketing Essentials MBA 104 25 75 100Accounting for Managerial Decision Making MBA 105 25 75 100Management Process MBA 106 25 75 100

SEMESTER IIManagement Information System & Knowledge Management MBA 201 25 75 100Business Statistics MBA 202 25 75 100Economics for Managerial Decision Making-2 MBA 203 25 75 100Human Resource Management MBA 204 25 75 100Financial Management MBA 205 25 75 100Operations and Optimization Research MBA 206 25 75 100

SEMESTER IIIBusiness Policy & Competitive Strategy MBA 301 25 75 100Specialization: Marketing        Services Marketing MBA 302 25 75 100Marketing Strategy MBA 303 25 75 100International Marketing MBA 304 25 75 100Specialization: Marketing Communication        Advertising Creatives MBA 305 25 75 100Direct Marketing & Communication MBA 306 25 75 100Below the Line Promotions MBA 307 25 75 100Specialization: Human Resources        Training & Development MBA 308 25 75 100Group Dynamics MBA 309 25 75 100Compensation Management MBA 310 25 75 100Specialization: Finance        Securities Analysis & Portfolio Management MBA 311 25 75 100Insurance & Banking MBA 312 25 75 100Management of Indian Financial System MBA 313 25 75 100Specialization: Information Technology        Business Intelligence MBA 314 25 75 100Strategic Innovation Management MBA 315 25 75 100Strategies for Managing Networked Business MBA 316 25 75 100

SEMESTER IVTotal Quality Management MBA 401 25 75 100Specialization: Marketing        Marketing Research MBA 402 25 75 100Distribution & Logistics Management MBA 403 25 75 100B2B Marketing MBA 404 25 75 100Specialization: Marketing Communication        Marketing & Advertising Research MBA 405 25 75 100

Account Planning, Servicing, and Management MBA 406 25 75 100PR & Corporate Communication MBA 407 25 75 100Specialization: Human Resources        Human Resource Planning MBA 408 25 75 100Work Psychology MBA 409 25 75 100Performance Management & Appraisal System MBA 410 25 75 100Specialization: Finance        Multinational Business Finance & Forex Management MBA 411 25 75 100Strategic Corporate Finance MBA 412 25 75 100Mergers & Acquisitions MBA 413 25 75 100Specialization: Information Technology        Technology & Strategic Consulting MBA 414 25 75 100M-Commerce MBA 415 25 75 100ERP & CRM Consulting & Implementation MBA 416 25 75 100

PROGRAMME GUIDELINES

Name of the Programme: Master of Business Administration (MBA) Industry Interface

Duration: 2 Years

Objective: Provide existing IIPM students with an opportunity to do a MBA programme from M S University

Eligibility: Should have passed 10+2 and graduation (in any discipline)

Documents required to be submitted at the time of admission: Original Statement of Marks for X standard

Original Statement of Marks for XII standard and 1st, 2nd , 3rd and 4th (As applicable) years of Degree

Original degree certificate / Provisional Certificate

Original Transfer certificate / Migration Certificate

Date of Birth proof

Admission procedure: Applicants have to undergo an entrance exam consisting of a written test, a group discussion (GD) and a personal interview (PI). Applicants with a valid MAT score (composite) of 550 and above and applicants with a valid CAT score which is 50th percentile or above need not write the written test but have to undergo the GD and PI.

Programme Architecture

The MBA programme will be divided into 4 semesters over two years. The students will have a total of 20 subjects spread over the two years.

The first two semesters of the programme will have 6 subjects per semester. All these subjects will be compulsory for the students to take.

There will be a project (either a training or an organizational study) that has to be done by the students after their Second Semester

The third and the fourth semester will have 4 subjects per semester, out of which one will be a core and compulsory paper while students will have to choose three papers under a particular specialization from the five disciplines as listed below:

1. Marketing2. Marketing Communication3. Human Resources4. Finance5. Information Technology

The students have to choose one discipline at the start of the third semester and the same will continue in the fourth semester. They will be doing a total of 6 subjects over the third and fourth semester in their chosen area of specialization.

The students have to undertake an individual research project at the end of their third semester.

Evaluation

The evaluation for each of the semester will take place as a combination of internal evaluations (25% weightage) and external end term examination (75% weightage). A minimum of 50% marks should be obtained in each component individually for a student to clear a subject.

The external end term exams for each of the subjects will be conducted by the University.

The duration of each end term exam will be 3 hours.

The project will be evaluated on the basis of a viva-voce. The viva will be conducted by faculty at IIPM empanelled and approved by the University.

SYLLABUS FOR SEMESTER I

QUANTITATIVE TECHNIQUES

UNIT 1 - LINEAR PROGRAMMING

Business problems and their solution through linear programming: Overview of LP; construction of a LP problem and model.

Solution to a linear programming problem: Graphical method ( including peculiar situations); Simplex method (for both unrestricted variable and negative variables, included) in case of (a) maximization with less than/ equal to situation, (b) minimization with greater than/ equal to case, (c) maximization with mixed type, and (d) minimization with mixed type.

Duality problem: Economic interpretation of duality; derivation of a dual solution and vice-versa for a linear programming problem( of all kinds)

Marketing problems and their solutions through linear programming HR problems and their solutions through L.P. Production and inventory issues and their resolution Financial allocations and L.P. solutions

UNIT 2 - CALCULUS Differential calculus: Rules of differentiation through formula (Algebraic,

exponential, and logarithmic) Applications in the field of demand analysis, elasticity of

demand, supply analysis, market equilibrium (calculation of price and equilibrium quantity); cost analysis, and revenue analysis (including cases of cost minimization and profit maximization)

Partial differentiation: Rules of partial differentiation and their application for estimating marginal utility, cross elasticities, and marginal product.

UNIT 3 - MATRICES, DETERMINANTS AND MARKOV ANALYSIS

Definition - operations Types of matrices Matrix operations – addition, subtraction, multiplication and division. Determinants Inverse method Input output analysis Prediction of market shares for future periods and at equilibrium. Evaluation of marketing strategies for improvement in market shares & evaluation

of repair & maintenance policies. Prediction of bad loans.

UNIT 4 - PROBABILITY Basic probability concepts and probability rules – marginal/simple probability,

conditional and joint probability. Revising prior probability – Bayer’s theorem of posterior probability.

The concept of probability distributions. Application of probability concepts in business/management.

UNIT 5 - PERT/CPM Construction of Network diagram Types of Floats: Total, Free &Interfering floats Crashing for determination of optimum duration of project.

RECOMMENDED BOOKS Introduction to Business Mathematics (by) V. K. Kapoor (Sultan Chand & Sons) Quantitative Techniques in Management (by) N. D Vohra (TMH). Quantitative Analysis for Management (by) Barry Render and Ralph Stair, Jr. An Introduction to Management Science (by) Anderson, Sweeney and Williams Quantitative Analysis for Management Applications by L N Aggarwal and Parag Diwan

(Global Business Press)

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 10 marks

Quizzes: 15 marks

ORGANIZATION BEHAVIOR

UNIT 1. CONTEXT OF ORGANIZATIONAL BEHAVIOUR

Meaning and significance of OB; contributing disciplines; basic assumptions & characteristics

New context of O.B.: Historical evolution Challenges and opportunities for O.B.: Emerging issues Framework for O.B.

UNIT 2. INDIVIDUAL PROCESSES – 1: PERSONALITY Meaning; person situation debate; psychological contracts; ability and aptitude Differences in personality; Heredity, learning, culture as determinants Personality traits and dimensions: Approaches to understanding the traits Psychological solving behaviours Personality traits

UNIT 3. INDIVIDUAL PROCESSES Perception Learning and reinforcement Attitudes and Values Work motivation

UNIT 4. INTERPERSONAL RELATIONS AND GROUP DYNAMICS Relationships at work Communication Groups in an organization

UNIT 5. LEADERSHIP Meaning; leadership and management Perspectives on leadership: Trait, behaviour, contingency factors Transformational vs. transactional vs. charismatic leadership Leaders as mentors

RECOMMENDED BOOKS Organizational Behaviour (by) Kavita Singh (Dorling Kinderlay – India: 2010

edition, released in 2009)

Robbins, Organizational Behaviour

John W. NeVistrorr & Kieth Davis, Organizational Behaviour

Fred Luthans, Organizational Behaviour

K. Aswathappa, Organizational Behaviour

M. Gangadhar. V.S.P.Rao and P.S.Narayan, Organizational Behaviour

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 5 marks

Quizzes: 10 marks and Case analysis project and presentation: 10 marks

MARKETING ESSENTIALS

UNIT 1 - INTRODUCTION Nature, Scope, and Importance of Marketing Marketing Management Process Marketing Environment Marketing Probing Consumer Behaviour Segmentation and Targeting

UNIT 2 PRODUCT STRATEGY Product Planning New Product Development Branding Product / Brand Lifecycle

UNIT 3 PRICING Meaning; types (free market, administered controlled); significance Objectives dictating strategy: Target rate of return, meeting or preventing

competition, market share, profit maximization, survival, public image, product image…

Factors dictating pricing strategy: Internal and external (5 c’s: cost, customer, competition, context, and control)

Setting up of price: Bases (cost, customer, competition) New product pricing: Penetration pricing; skimming pricing; competitive pricing;

predatory pricing Geographical factor: Fob pricing; home delivered pricing; zone pricing; uniform

delivered pricing; base point pricing; freight absorption pricing Adopting the price: Fixed vs. variable; price range; psychological pricing; loss

leader pricing; follow the leader pricing; discriminating pricing; pricing over stages of PLC; resale price maintenance

Pricing in practice: Discounts; MRP; price higher than MRP. Initiating a price change: Reason (cost, demand, quality) and techniques Responding to a price change by the competitor: Ignore; react

UNIT 4 PROMOTING AN OFFER Concept and relevance of marketing communication Process of marketing communication Objectives of promotion: Marketing, communication, operational

Product mix: Types; features; advantages; disadvantages; selection of promotional tool/mix.

Advertising: Definition; nature; features; objectives; significance; types; process of advertising; advertising media; message; testing of advertising

Personal selling: Meaning; features; significance; process; sales force management – recruitment to performance evaluation.

Sales promotion: Meaning; significance; comparison with advertising; types (consumer/sales force/dealer oriented)

Sales promotional schemes: Samples; price offs; coupons; discounts; premium or bonus offer; trading stamps; fairs and exhibitions; etc

Public relations: Meaning of publics and PR; steps involved; tools & techniques available.

UNIT 5 PLACEMENT Placement Strategy Marketing Middlemen Physical Distributions Selecting channel members Channel length, determinants of channel length Vertical Marketing Systems (VMS) and Horizontal Marketing Systems (HMS)

RECOMMENDED BOOKSS Marketing Management (by) Kotler, Keller, Koshy & Jha (12th Edition) Marketing Management (by) Arun Kumar & N. Meenakshi (Vikas: Latest Edition) Adrian Palrrler Introduction to Marketing, Oxford Czinkota and Kotabe, Marketing Management, Thomson Ramaswarry and Namakumari, Marketing Management, McMillan

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 5 marks

Quizzes: 10 marks

Case analysis project and presentation: 10 marks

MANAGEMENT PROCESS

UNIT 1 NATURE OF ORGANIZATION AND MANAGEMENT Nature of organization Nature of management

Why organizations need managers Types of managers, their roles and responsibilities Variations in manager’s job

PHILOSOPHIES AND APPROACHES TO MANAGEMENT PRACTICES Classical school Hawthorne studies Behavioural school Other management perspectives

UNIT 2 - FUNCTIONAL ASPECTS OF MANAGEMENT Administrative function: Suitable form Operations: Size, location, layout, productivity, quality, logistics Finance: Arranging, management, risk cover, insurance HRM: Recruitment, selection, compensation, motivation, training Marketing: Demand & consumer behaviour, marketing mix decisions

PROCESS OF MANAGEMENT: PLANNING, ORGANIZING, STAFFING Planning: Definition, objective setting, strategy and other premises, decision

making Organizing: Fundamentals, organizational design, line and staff authority,

decentralization, culture Staffing: HRM and staffing, performance appraisal, organizational change & O.D.

UNIT 3 - PROCESS OF MANAGEMENT: LEADING, FOUNDATIONS & NEW INSIGHTS

Self competency Ethics competency Communication competency Change competency

PROCESS OF MANAGEMENT: COMMUNICATION & CONTROL Communicating: Definition & significance, communication process, flows, barriers Controlling: Fundamentals, types Financial and budgetary controls Directive vs. preventive controls

UNIT 4 - MANAGING IN SPECIFIC CONTEXT: LEARNING AND KNOWLEDGE ORGANIZATION

Meaning and details Dynamic capabilities and organizational learning

Knowledge management & knowledge organization Model of knowledge organization

MANAGING IN SPECIFIC CONTEXT: FAMILY BUSINESS Meaning Family business as a system Managerial concerns of the family business Strategy in family business

UNIT 5 MANAGING IN SPECIFIC CONTEXT: INTERNETWORKING AND E-BUSINESS

Basics of networks and e-business Internetworking business model Environment for internetworking Internetworking performance

MANAGING IN SPECIFIC CONTEXT: INTERNATIONAL MANAGEMENT

Reasons for going international Japanese management and theory Z Japanese vs. U.S. management practices Management in multinational corporations in India Indian ways vs. Japanese and American ways of managing

RECOMMEDED BOOKS

Sherlekar & Sherlekar: Modern Business Organization & Management (HPH:2008)

Meenakshi Gupta: Principles of Management (PHI:2009) Principles and practice of management by P C Shejwalkar General management by C B Gupta Process of management by Newman, William and others Management: history functions behaviour by Pitamber Business organization and management by P N Reddy

ECONOMICS FOR MANAGERIAL DECISION MAKING-1

UNIT 1. ESSENCE OF ECONOMICS

Problems of an economy; solutions of these problems; alternative system to tackle the problems; economics, micro – economics & macro – economics; basis building blocks of microeconomics – rationality, marginalism, opportunity cost, general & partial equilibrium.

UNIT 2. FALLACIES AND PITFALLS

Economics is about decision making, fallacies in decision making, fallacy of assumption, fallacy of composition, fallacy of subjectivity, fallacy of post hoc proctor hoc, fallacy of syllogism, fallacy of black & white or gray; fallacy of broken window, lessons for firm.

UNIT 3. DEMAND ANALYSIS AND ELASTICITY OF DEMAND

DEMAND ANALYSIS Concept of demand & demand functions; demand schedule & demand curve; types of demand; kinds of demand; factors influencing demand; expansion / contraction of demand vs. increase / decrease in demand, significance of demand analysis for the firm.

ELASTICITY OF DEMAND Concept of elasticity, price elasticity of demand; meaning, values, determinants, measurement & implications; slope vs. elasticity; TR, TE & eD

P, AR, MR & eDP,

strategies to maximize total revenues, cross elasticity of demand; income elasticity of demand: meaning values & measurement; income elasticity vs. income sensitivity; advertising elasticity of demand; significance of the concept of elasticity of demand for the firm.

UTILITY ANALYSIS Consumer behaviour, choice & utility; concept of TU, MU & AU; LDMU; LEMU; equilibrium of a consumer; explanation of falling demand; income, substitution, & price effects & consumer choices; paradox of value; consumer surplus; significance for a seller.

INDIFFERENCE CURVE ANALYSIS Meaning; kinds; properties; inference map; budget line; equilibrium; applications of ICA.

UNIT 4. SUPPLY ANALYSIS & PRICE FORMATION

SUPPLY ANALYSISConcept; types; factors dictating supply; supply curve & supply schedule; law of supply; expansion / contraction of supply vs. increase / decrease in supply

ELASTICITY OF SUPPLYConcept; values; measurement; determinants; implications for the suppliers

EQUILIBRIUM AND PRICE MAKINGConcept of equilibrium; shifts in demand & supply & impact on price & quantity; price as allocating device for resources through surplus & scarcities; alternative nodes of price fixation.

PRODUCTION ANALYSISConcept of production & production function; LR & VR; LVP; relationship between TP, MP, and AP, stages of production, concept of returns to scale & laws of returns, impact of technological change on return, concept of Isoquant, isocost lines & equilibrium; equilibrium under cost constraint & for a given output; economic region of production; expansion path.

COST ANALYSIS AND FIRM’S EQUILIBRIUMConcept of cost; linkage between production & cost; cost classification. TC, AC, & MC and their relationship; cost curve under SR & LR; Economies of scale; economies of scope; implications for a firm; existence of small firms; engineering cost curves.

REVENUE CURVES AND FIRM’S EQUILIBRIUMConcepts of TR, AR and MR; cost, revenue and equilibrium of a firm; equilibrium under alternative assumptions about firm’s objective functions.

UNIT 5. MARKET MODELS

PERFECT COMPETITIONMeaning and characteristics; SR equilibrium, break – even analysis and shut down point, long run equilibrium; supply curve for a competitive firm – LR (horizontal, rising or falling) and short run; efficiency of competitive markets; advantages of perfect competition; disadvantages of a competitive firm.

MONOPOLYConcepts; source of monopoly power; measure of monopoly power; cost, revenue and equilibrium under monopoly; supply curve of a monopolist; shifts in demand and impact on monopoly firm; advantages and disadvantages of monopoly; monopoly vs. perfect competition.Price discrimination: meaning, conditions; types; equilibriumMonopsonyBilateral monopoly

MONOPOLISTIC COMPETITIONMeaning and characteristics; equilibrium of a firm in short run and in long run; sources of differentiation; promotional costs and equilibrium.

OLIGOPOLYMeaning; characteristics; Cournot’s model; kinked demand curve model; price leadership model; cartels; game theory treatment of oligopoly.

RECOMMENDED BOOKS

Paul Samuelson: Economics (TMH: Latest edition)

Microeconomics by Misra and V K Puri

Micro Economics by O M Agarwal

Micro Economics by KPM Sundhram

Principles of Economics by Karl E Case

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 10 marks

Quizzes: 15 marks

ACCOUNTING FOR MANAGERIAL DECISION MAKING

UNIT 1. INTRODUCTION Meaning of accounting and financial statements Accounting standards Accounting Mechanics

UNIT 2. ACCOUNTING FOR INVENTORIES AND FIXED ASSETS

Introduction Cost of inventory Methods of inventory costing Inventory control techniques Determination of the cost of various types of fixed assets Concept and methods of providing depreciation Implications on changing the method of depreciation

UNIT 3. PREPARATION OF FINANCIAL STATEMENTS: TRIAL BALANCE AND ADJUSTMENTS

Preparation of trial balance from general ledger balances Detecting errors revealed and concealed by a trial balance Passing of different adjustments entries

UNIT 4. PREPARATION OF FINANCIAL STATEMENTS: PROFIT AND LOSS ACCOUNT

Preparation of P&L a/c from a given trial balance Distinction between capital and revenue expenditure

UNIT 5. PREPARATION OF FINANCIAL STATEMENTS: BALANCE SHEET Preparation of balance sheet Limitation of balance sheet Vertical form of financial statement Analysis of balance sheet

RECOMMENDED BOOKSS Financial Accounting – A Managerial Perspective (by) R. Narayanaswamy (PHI:

Latest Edition) Financial Accounting for Management (by) Dr. Ambrish Gupta (Pearson

Education) Dr. Jawaharlal, Accounting for Management, HPH Khan and Jain, Management Accounting, TMH Louderback and Holmgren, Managerial Accounting, Thomson

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 5 marks

Quizzes: 10 marks

Comparative balance sheet analysis project and presentation: 10 marks

SYLLABUS FOR SEMESTER II

BUSINESS STATISTICS

UNIT 1. BUSINESS STATISTICS - WHAT AND WHY?

INTRODUCTION Definition of statistics Five stages of statistical investigation

- Collection - Organization - Presentation - Analysis - Interpretation

Functions of statistics Limitations of statistics

COLLECTION OF DATA Primary data: use and problems Secondary data: use and problems Internal data Points to be kept in mind while designing questionnaires Designing a questionnaire Points to be kept in mind while using secondary data

PRESENTATION OF DATA Classification of Data Frequency Distribution Exclusive Vs. Inclusive Method Tabulation of Data Types of Tables Bar Diagrams, Pie Charts Types of Graphs Histogram, OGIVE Curve

UNIT 2. MEASURES OF CENTRAL TENDENCY AND VARIATION

CENTRAL TENDENCY Objectives Of Averaging Arithmetic Mean - (Grouped And Ungrouped) – Combined mean

- Direct Method- Short Cut Method

Mode- Direct Method- Short Cut Method

Which Average to Use? When? General Limitations of an Average Median

VARIATION Introduction Significance of Measuring Variation Methods of Variation

- Absolute vs. Relative (coefficient) measures of variation Range & Coeff. of range Average deviation (grouped; ungrouped) & its coefficient Standard deviation & its coefficient, combined Standard Deviation and properties Which measure of variation to use?

UNIT 3. CORRELATION AND REGRESSION ANALYSIS

CORRELATION Significance of studying Correlation Correlation and Causation Types of Correlation Methods of studying Correlation

- Scatter diagram method- Karl Pearson’s coefficient of Correlation (ungrouped & bivariate

distribution) Properties of Correlation

REGRESSION Difference between correlation & regressions Regression lines Regression equations Regression coefficients

- Methods of studying regression coefficient (ungrouped)- Method of least squares- Method of deviation taken from actual mean- Method of deviation taken from assured mean

Bivariate distribution Properties of regression coefficients

UNIT 4. PROBABILITY DISTRIBUTION

Normal distribution Practical uses of normal distribution Area relationship under normal distribution Applications of the normal distribution Reading Z- table

UNIT 5. SAMPLING AND SAMPLING DISTRIBUTIONS

Purpose of Sampling

Principles of sampling Principle of statistical regularity Principle of inertia of large numbers Sampling distribution

- Sampling distribution of the mean- Sampling distribution of the difference between two means- Sampling distribution of proportions- Sampling distribution of the difference of two proportions

Central limit theorem Relationship between population, sample and sampling distributions

RECOMMENDED BOOKSStatistics For Management (by) Richard Levin / David S Rubin (Seventh Edition – Pearson Education)Business Statistics (by) S P Gupta and M P Gupta (S Chand & Sons)Nabendu Pal: Statistics - Concepts And Applications, Prentice Hall of IndiaM.R. Spiegel and Larry J. Stephens : Statistics, Tata Mc. Graw Hill Edition.M.R. Spiegel and Larry J. Schiller and R.Alu Srinivasan : Probability andStatistics, Tata Mc. Graw Hill Edition.

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 5 marks

Quizzes: 10 marks

Case analysis project – written report submission: 10 marks

ECONOMICS FOR MANAGERIAL DECISION MAKING-2

1. INTRODUCTION Economics And Managerial Decision Making

- Managerial decision making under perfect information, risky and uncertain situations.

- Economics: Scope of economics; economics as a tool for decision making.- Managerial Economics: Definition and scope; distinction between

economics and managerial eco.

2. CONSUMER DECISION MAKING Demand Side Of The Market

- Factors influencing demand; managerial implications.- Demand elasticities and lessons for a manager.- Demand estimation and fore casting: Basic methods.

Logic of Buying And Consumption- Conventional explanation for consumer behavior: Review- Attributes approach for explaining consumer choices

3. ECONOMICS OF SUPPLY AND PRODUCTION Supply Side of The Market

- Factors determining after of a supplier.- Supply elasticities and lessons for a manager.

Production: Conceptual Framework- Production concepts: review- Cost concepts; their role in decision making; incrementation; engineering

cost curves.- Economies and diseconomies in production and supply.

4. PRICING DECISIONS AND IMPLEMENTATION Alternative Paradigms Of Decision Making By A Firm

- The neoclassical model of firm: revenue, equilibrium, and profit positions.- Boumols’s sales revenue maximization model.- Behavioral approach of Cyert and March.- Marris’ model of managerial enterprise.

Various Market Models And Market Power- Market classification based on number of players and extent of competition;

contestable markets.- Power of the marketer regarding price setting in each of the situations.

Pricing Decisions And Implementations-1: Price Determination- Pricing decisions when competitors would not react.- Pricing under mutual dependence conditions- Pricing for attaining long term objectives.

Pricing Decisions And Implementation-2: Specific Models Of Pricing- Situation of multiplant operations- Cartelization- Price discrimination- Transfer pricing

Pricing Decisions And Implementation-3: Decisions In Practice- Pricing under uncertainty.- Rule of thumb pricing.- Mark up pricing.- Product line pricing.- Price as quality indicator.

- Pricing of product bundles- Promotional pricing.

Pricing Decisions And Implementation-4: New Product Pricing- Setting the initial price.- Adjusting price overtime

5. PRICING IN A REGULATORY FRAMEWORK Market Failures And Price Regulations

- Market failures and need for regulation.- Regulations and market structure, firm behavior etc.- Price regulation

RECOMMENDED BOOKSS Managerial Economics (by) Ivon Ping (Blackwell Publishers) Economics of Business Policy (by) D N Sengupta and Anindya Sen (OUP) Micro Economics (by) Koutsayannis IVON PING: Managerial Economics (Blackwell Publishers) D N SENGUPTA AND ANINDYA SEN: Economics of Business Policy (OUP)

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 10 marks

Quizzes: 15 marks

FINANCIAL MANAGEMENT

1. NATURE AND SCOPE OF FINANCIAL MANAGEMENT

MEANING Meaning, nature and scope; finance functions; job of a finance manager;

organization of function. Financial goal of a business: profit v/s wealth maximization; implications; conflict

of goals among various stakeholders

CONCEPT OF TIME VALUE Concepts of discounting, compounding, present value, future value; methods of

estimation.

2. EQUITY VALUATION

CONCEPT Concepts of equity and its valuation Beta estimation and cost of equity

COST OF CAPITAL Dividend growth v/s CAPM WACC

3. CAPITAL BUDGETING & CASHFLOW INVESTMENT ANALYSIS Investment decisions: nature; criteria for evaluation Methods of evaluation: NPV, IRR, PI, ARR; their relative superiority and

shortcomings Cash flow v/s profit; components of cash flow Incremental approach for cash flow estimation Depreciation: concept; tax treatment of depreciation

4. OPERATING LEVERAGE AND CAPITAL STRUCTURE Financial and combined leverage; impact of leverage on risk taking Planning an optimum capital structure: Capital structure determination theories; net

income approach; net operating income approach; Modigliani-Miller approach; designing capital structure

5. WORKING CAPITAL MANAGEMENT Concept and planning for working capital; financing of working capital;

approaches for determining the financing mix; management of inventory, receivables, and cash.

RECOMMENDED BOOKSS M Y Khan and P K Jain : Financial Management (TMH) Prasanna Chandra, Financial Management. TMH James Van Horne and John Wachowicz, Financial Management, Pearson Brigham & Houston, Fundamentals of Financial Management, Thomson Paresh P Shah, Financial Management, Biztantra

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 10 marks

Quizzes: 15 marks

MANAGEMENT INFORMATION SYSTEM & KM

1. CONCEPT, ROLE AND COMPONENTS OF MIS Concept of information system and information flow; role and importance of

information systems in management process; strategic role of I.T. in M.I.S ; information systems for competitive advantage

Components of MIS: Design and maintenance of M.I.S and Decision support systems ;development and implementation of MIS :systems analysis and design ;alternative application developments, financing issues (basic idea)

BPR: Concept; role of I.T. for BPR ERP: Meaning; importance; applications; enterprise management systems (basic

idea Only)

2. INFORMATION SYSTEM: THE HARDWARE & THE SOFTWARE

Hardware and Software DBMS Applications of MIS

3. KNOWLEDGE MANAGEMENT

Basics of KM Strategic dimensions

4. KNOWLEDGE MANAGEMENT AND TECHNOLOGY SUPPORT Role of I T in knowledge management Data capturing, mining and warehousing; processing and sharing of knowledge

using I T

5. LEARNING ORGANISATIONS Concept of a learning organization and relevance of KM

RECOMMENDED BOOKSS Knowledge Management (by) Avadh Ghaziri (Person Education) Management Information System (by) Laudon and Laudon (Pearson Education) MIS – A Managers View (by) Mary Summer & Robert Schultheis (TMH: Latest

Edition) M.H.Zuck: Knowing and Strategy Effy Oz: Management Information Systems

ASSESSMENT

Internal Assessments: 25% weightage

Attendance and Class Participation: 5 marks

Quizzes: 10 marks / Project on designing or improving an MIS for an organization: 10 marks

OPERATIONS AND OPTIMIZATION RESEARCH

UNIT 1. OPERATIONS RESEARCH

Meaning and scope Relevance of O.R. techniques for solving business problems

UNIT 2. DECISION THEORY

Decision making and the parameters involved, including probabilistic situations

Decision making under certainty, risk and uncertainty; criteria for decision making under each

Expected monetary value as an aid to decision making Decision tree and its managerial application

Game Theory

Business games and strategies adopted by players Game matrix Pure strategies and saddle point Mixed strategies Dominance theory and linear programming as tools for determining outcomes Application of game theory for pricing advertising and similar managerial decisions

UNIT 3. CRITICAL PATH METHOD AND PROGRAM EVALUATION AND REVIEW TECHNIQUES

Monitoring and control of time and project cost using critical path ;float of activities(total, free and independent float);estimation of time of completion/duration of project

Variance analysis for estimating probability of project completion in scheduled time Midcourse correction and crashing of duration of activities ;arresting delays;

optimal time cost trade off Resource and manpower allocation and leveling to match the required schedules of

project.

UNIT 4. PRODUCTION SYSTEMS

Types of production systems and layouts Capacity requirements planning Facilities, location and influencing factors; evaluation of alternatives JIT, FMS, and Group Technology

Productivity And Work Study

Method study: Basic procedure, charts, diagram Work measurement & Time study Work sampling, learning curve, production standards Aggregate production planning; heuristic methods

UNIT 5. PROCESS CONTROL

Inventory management: Basic concepts; selective inventory control models; ordering systems; material requirement planning; operations scheduling: Meaning; dynamic and static scheduling; design rules

Quality control; variables and attributes Process control and acceptance sampling Maintenance: Facilities; total productive maintenance

RECOMMENDED BOOKS

J. K. SHARMA: Operations Research (Macmillan) Total Quality Management (by) Besterfield (Pearson) Production & Operations Management (by) S. N. Chary (TMH) Quantitative Analysis for Management (by) Barry Render and Ralph Stair, Jr. An Introduction to Management Science (by) Anderson, Sweeney and Williams

HUMAN RESOURCE MANAGEMENT

UNIT 1. ORGANIZATIONAL STRUCTURE AND DESIGN AND ORGANIZATIONAL CULTURE

Meaning, factors affecting, and elements of organizational structure Organizational design structures

High performance systems Meaning, functions, types, descriptions Management of organizational structure Changing organizational structure International comparisons Cross cultural dimensions: Hofsteed’s analysis

UNIT 2. HRD: CONCEPTUAL FRAMEWORK

Evolution, concept, characteristics of HRD Objectives of HRD HRD as a total system Functions of HRD HRD vs. personnel management

UNIT 3. HRD: PHILOSOPHY AND STRATEGIES

Overview and philosophy HRD matrix Policies, strategy HRD programs: Barriers HRD and Indian organizations

UNIT 4. HRD SYSTEMS

HRD systems: Principles and process of designing Factors affecting HRD systems designing

UNIT 5. HRD MECHANISMS

Prerequisites for HRD Variables in HRD mechanisms HRD processes and outcomes Organizational effectiveness

RECOMMEDED BOOKS

KAVITA SINGH: Organizational Behaviour (Pearson) Chs.7,11,13-17 SANTOSH GUPTA & SACHIN GUPTA: Human Resource Development (Deep & Deep:

2005) Chs.1-5 JOHN M IVANCEVICH: Human Resource Management (TMH: Latest Edition) Wayne F Cascio, Managing Human Resources, TMH Fisher, Schoenfeldt and James Shaw, Human Resource Management, Biztantra

SYLLABUS FOR SEMESTER III

BUSINESS POLICY & COMPETITIVE STRATEGY

UNIT 1. DEFINING BUSINESS POLICY

Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter

Strategy formulation techniques

Discussion on planning for the present & future

Demand forecasting techniques

o Quantitative models: Averages, moving Trends, regression, factor analysis

o Significance Tests: T-Test, Chi Square Test

UNIT 2. CORPORATE LEVEL PLANNING

Methods to define corporate mission

o Drucker’s Model: Corporation definition, customers, value time relative position (Will and Should) as per Ansoff’s Strategy Gap

Identifying S.B.Us

o Independence equation, management authority relevance

Evaluating current business portfolio

o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars, question marks, cash Cows, dogs

Identifying new growth areas

o Ansoff’s strategy gap revisited, integrative strategies: horizontal, vertical

intensive, ansoff’s Model: Diversification, concentric, horizontal, conglomerate

UNIT 3. BUSINESS LEVEL PLANNING

Defining business mission

o Drucker’s model revisited

o Business Definition, Customers, Value

o Time Relative Position (Will and Should) as per Ansoff’s Strategy Gap

o Relevance of Specificity w.r.t Corporate Mission Statement

Internal Environment Analysis

o Core Competency Model of Prahlad

o Filter Test for Determining Core Competencies

o Filter Test for Determining Core in competencies

External Environment Analysis

o Industry Analysis Framework of Porter

o Understanding 5 forces and 5 entities:

- Customers, Suppliers, Potential Threats, Substitutes, Competitors

o Proportionality Quotients as Defined by Porter

o Barriers to Entry: Barriers to Production, Barriers to Marketing

Goal Formulation

o Sales, Market Share, Cash Flows, Profits

o Relevance of PLC

o Investment Center, Revenue Center, Cost Center, Profit Center, Cash Flow Center

Strategy Formulation

o Porter’s Generic Strategies

- Cost Leadership: Comparison with Price Leadership, Emphasis on Production

- Differentiation: Quality, Service, Style, Technology

- Mutual Exclusivity of Generic Strategies

- Focus Strategies as a Choice

- Non-Focus Strategies as a Choice

Program Definition

o Blueprint for Action

Implementation

o McKinsey’s 7-S Framework:

- Structure, Strategy, Systems, Staff, Style, Skills, Shared Values

Feedback & Control

UNIT 4. BUSINESS PROCESS RE-ENGINEERING

Process Improvement

Process Re-Structuring

Process Re-Engineering

Process Transformation

UNIT 5. NEWER DIMENSION FOR STRATEGIC PLANNING AND IMPLEMENTATION

Blue Ocean strategy

Balance score Card

Competing for the future

RECOMMENDED BOOKS

Azhar Kazmi: Business Policy and Strategic Management (2002:TMH)

Vipin Gupta, Kamala Golla Kuta, and R. Srinivasan: Business Policy & Strategic Implementation (PHI: 2007)

Competitive Advantage by Michael Porter

Michael E. Porter: Competitive Strategy

L.R.Jauch and W.F.Glueck: Business Policy and Strategic Management

C.W.L. Hill and G.R.Jones: Strategic Management :An Integral Approach

VSP Rao and V. Harikrishna : Strategic Management :Text and Cases

SYLLABUS FOR SEMESTER III

SPECIALIZATION: MARKETING

INTERNATIONAL MARKETING

1. INTERNATIONAL MARKETING: AN OVERVIEW The Scope and challenge of International Marketing The dynamic environment of international marketing Constituents of international environment

2. THE ENVIRONMENT OF GLOBAL MARKETS Geography and history: the foundations of cultural understanding; Cultural

dynamics in assessing global markets Business customs in global marketing The political environment: A critical concern The international legal environment The economic environment

3. ASSESSING GLOBAL MARKET OPPORTUNITIES Developing global vision through market research Emerging markets and scope for marketing Multinational market regions & market groups Ranking of markets in terms of relative opportunities

4. DEVELOPING GLOBAL MARKET STRATEGIES Global marketing management: Planning and organization. Creating products for consumers in global markets Marketing Industrial products and services International distribution systems International Retailing Exporting and Logistics: Special issues for the smart business The global advertising and promotion effort. Personal selling and sales management Pricing for international markets

5. IMPLEMENTING GLOBAL MARKETING STRATEGIES Negotiating with international customers, partners, and regulator Organizational structure, system, and processes for delivering marketing program

MARKETING STRATEGY

1. CONCEPTS COMPETENCIES, ENVIRONMENT AND STRATEGY ALTERNATIVES

Introduction Competence

Environment Models Strategies

2. ANALYSIS FOR STRATEGY FORMULATION-1 Product management/ analysis Market analysis

3. ANALYSIS FOR STRATEGY FORMULATION-2 Customer Analysis Competitor Analysis

4. SEGMENTATION, TARGETING, POSITIONING (STP) Segments, niches, monopoly Segment invasion strategy Positioning and repositioning STP synergy and marketing strategy

5. SUSTAINABLE COMPETITIVE ADVANTAGE (SCA)

Developing SCA Sources of SCA or strategic thrusts Competitive position matrix Synthesis: course consolidation and summarization of discussions, and,

findings/learning

RECOMMENDED BOOKS

Azhar Kazmi: Business Policy and Strategic Management (2002:TMH)

Vipin Gupta, Kamala Golla Kuta, and R. Srinivasan: Business Policy & Strategic Implementation (PHI: 2007)

L.R.Jauch and W.F.Glueck: Business Policy and Strategic Management

C.W.L. Hill and G.R.Jones: Strategic Management :An Integral Approach

VSP Rao and V. Harikrishna : Strategic Management :Text and Cases

SERVICES MARKETING

1. INTRODUCTION TO SERVICES MARKETING

Understanding services

Nature of services marketing

2. SERVICES MARKETING AND CUSTOMER EXPERIENCE

Consumer behaviour & search, experience, and credence traits

Consumer decision making process; implications for service provider

Customer expectation and perceptions

Marketing research and customer needs identification

3. STRATEGIC ISSUES IN SERVICES MARKETING

Market segmentation and targeting

Differentiation and positioning of services

Management of demand and capacity

4. MARKETING MIX FOR SERVICES

Marketing mix elements

Product: Service packaging

Pricing of services

Promotion of service

Role of people factor

Service processes

Physical evidence and marketing

5. MAXIMIZATION OF SERVICES MARKETING POTENTIAL

Relationship marketing

Internal marketing

RECOMMENDED BOOKS

Services Marketing by Lovelock

Services Marketing by Mary Jo Bitner

SYLLABUS FOR SEMESTER III

SPECIALIZATION: MARKETING COMMUNICATION

ADVERTISING CREATIVES

1. INTRODUCTION Anatomy of an ad./ commercial: copy and layout; script: audio and video Communicating through the ad./commercial: Role of various elements

2. GETTING SET TO WRITE THE AD/COMMERCIAL Planning the ad copy / commercial Setting objectives (seeking attention to intention to buy) Sources of idea for commercial / ad words and visuals plus audio elements Content considerations:

- Use of attributes, benefits, proof of delivery points- Use of human interest material and other extraneous devices- Highlighting of negative vs. positive benefits- Length vs. brevity considerations

3. COPY/SCRIPT APPROACHES: COMMUNICATION STRATEGUM: Communication strategum to

- seek attention- arouse interest and create desire- convince the listener / viewer / reader- induce action (to know more / buy) 4. ACTUAL COPY/SCRIPT WRITING

Beginning, main body, and the ending

5. SPECIFIC COPIES / SCRIPTS FOR Newspaper ads Magazine ads Mail order / other direct mailers Outdoors Radio TV Online

RECOMMENDED BOOKS

Bonnie L. Drewniary & A.Jerome Jewler: Creative Advertising

George Felton: Advertising Concept and Copy

J. Thomas Russell and W.Ronald Lane: Kleppner's Advertising Procedure

Walladeres: Craft of Copywriting

Schlemmen : Handbook of Advertising Art Production

BELOW THE LINE PROMOTIONS

1. PROMOTIONAL MANAGEMENT : OVERVIEW

Meaning, relevance and scope

Planning a promotional campaign

2. SPONSORSHIPS AND EVENTS

Sponsorships

Event management

3. MERCHANDISING

Meaning, types

Visual merchandising

4. CONFERENCES AND EXHIBITIONS

Meaning, relevance, types, and overall purpose

Organizing conferences

Participation in exhibitions

5. MEASUREMENT OF PROMOTIONAL PERFORMANCES

What, when, and how of testing

Measurement of effectiveness of various tools.

RECOMMENDED BOOKS

Belch, Belch, and Purani: Advertising & Promotion (Part V)

O'Guinn, Allen, and Semenik: Advertising Management, with Integrated Brand Promotion (Part V)

Terence A. Shimp: Advertising and Promotion, an IMC Approach ( Part IV and V)

Kazmi and Batra: Advertising and Sales Promotion (Part VI and VII)

Clow and Baack: Integrated Advertising, Promotion, and Marketing

DIRECT MARKETING AND COMMUNICATION

1. INTRODUCTION:

Meaning, relevance, and scope

Direct marketing vs. direct selling

2. UNDERSTANDING BUYING BEHAVIOUR:

Final consumer

Institutional buyer

Characterstics of buyer from direct seller

Research for direct marketing

3. DIRECT MARKETING STRATEGY :

STP approach to direct marketing

Formulation of overall direct marketing strategy

4. DATABASE BUILDUP AND APPLICATIONS:

Data collection and warehousing

Data mining

Database marketing

5. DIRECT MARKETING MEDIA AND CHANNELS:

Mail order

Tele marketing

Multilevel marketing

Online marketing

RECOMMENDED BOOKS

Direct Marketing Association; D M Report (Annual)

Bob Stone: Successful Direct Marketing Methods

Vaswar Dasgupta: Marketing Mantra: The Real Story of Direct Marketing in India

Donna Fluss: Real Time Contact Centre Strategies

Strauss & Frost: E-Marketing

SYLLABUS FOR SEMESTER III

SPECIALIZATION: FINANCE

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

1. INTRODUCTION TO INVESTMENT MANAGEMENT

Investment Settings

The Asset Allocation Decision

Global Investment

Global Asset Allocation: Analysis and Decision .

Global Security Market: Analytical Decision

Securities Markets Worldwide: Organization, functioning, and regulatory environment:

2. PORTFOLIO MANAGEMENT THEORIES AND PORTFOLIO CONSTRUCTION

Markowitz Portfolio Theory

Asset Pricing Models

Market Portfolio – Theory vs. Practice

Portfolio construction

3. INVESTMENT CHOICES

Bond valuation

Derivative security analysis

Real estate investment

Money market investments

4. EVALUATION OF PORTFOLIO PERFORMANCE

Portfolio performance: Required rate as benchmark

Measures of evaluating performance

a) Treynor Portfolio Performance Measure

b) Sharpe Portfolio Performance Measure

c) Jensen Portfolio Performance Measure

d) Peer Group Comparison

Factors affecting use of performance measures.

5. STOCKS SELECTION USING TECHNICAL INDICATORS

Dow Theory

Japanese candlesticks

Oscillators

Moving averages

MACD, RSI etc.

RECOMMENDED BOOKS

S.Kevin: Security Analysis and Portfolio Management (PHI:2009) Fisher & Jordan, Investment Management.

Avadhani, Security Analysis and Portfolio Management. .

Puneethavathi & Pandian, Security Analysis and Portfolio Management.

Prasanna Chandra, Managing Investments

INSURANCE AND BANKING

1. THE CONCEPTS AND PRINCIPLES OF INSURANCE

CONCEPTS

Classification of Insurance

Types of Life Insurance: Pure and Terms

Types of General Insurance: Fire, Marine, Motor, Engineering, Aviation and Agricultural

Insurance Professionals, Intermediaries and IRDA

PRINCIPLES

Utmost good faith

Insurable Interest

Material facts

Indemnity

Proximate cause

Subrogation

Contribution

ACTURIAL PRINCIPLES

Mortality Tables

Physical and Moral Hazard

Representations

Warranties

Risk appraisal & Risk Selection

Underwriting

2. INSURANCE PRACTICES IN INDIA

Life Insurance

General Insurance

Claims procedure

3. OVERVIEW OF INDIAN BANKING SYSTEM

Structure of Indian Banking Sector

Central Banking: Functions, New Developments and Changing Scenario

Banking Sector Reforms – Suggestions and implementation

Negotiable Instruments

Bank Rate; repo rate

Prime Lending Rate

Deposit Rates

Credit-deposit ratio

Non-Performing Assets

Capital Adequacy Ratio

Cash Reserve Requirements

Statutory Liquidity Ratio

Low vs. high interest rates

International Scenario of interest Rate Movement

4. FINANCIAL STATEMENTS ANALYSIS OF BANKS: (2 HRS)

(Key Performance Indicators for banks such as efficiency and expenses control ratio, liquidity, risk and profitability)

Assessment of:

Bank Liabilities

Bank Assets

Loan and Advances

Income Statement

CAMELS ratings

5. CREDIT PROCESS IN INDIAN BANKS

Types of Credit

Financial Appraisal for Credit Decision

Standard Practices in appraisal process for working capital, capital expenditure, agriculture loans

Loan Syndication

Loan Pricing

Credit risk

Risk management

RECOMMENDED BOOKS

Justin Paul and Padmalatha: Management of Banking and Financial Services (Perason)

George E. Rejda: Principles of Risk Management and Insurance (Pearson)

KC Mishra & Mangala Bakshi: Insurance Business Environment and Insurance Company Operations (Cengage: 2009)

KC Mishra & C. S. Kumar: Life Insurance – Principles and Practice (Cengage: 2009)

KC Mishra & Mangala Bakshi: Legal & Regulatory Aspects of Business (Cengage: 2009)

KC Mishra & R. Venugopal: Life Insurance Underwriting (Cengage: 2009)

KC Mishra & G E Thomas: General Insurance – Principles & Practice (Cengage: 2009)

Manas Tripathy, Simita Mishra, & KC Mishra: General Insurance Business Operations and Decision Making (Cengage: 2009)

KC Mishra & RC Guria: Practical Approach to General Insurance Underwriting (Cengage: 2009)

MANAGEMENT OF INDIAN FINANCIAL SYSTEM

1. INTRODUCTION

Financial system: Definition, constituents, functions

Role of financial intermediaries in conduct and development of economy

Financial institutions and markets

Forces (local and international) affecting growth of financial system

Positive features and short comings of IFS

2. VENTURE CAPITAL AND PRIVATE EQUITY

Functions, significance and revenue streams for venture capitalists

Trends in Venture Capital financing world-wide, and in India

Role of private equity in financing of business

Issues affecting PE

Existing players, their functions and revenue steams

3. CORPORATE ADVISORY – MERCHANT BANKING, M&A , RAISING OF

CAPITAL

Services and leading players

Revenue streams and trends

Primary market: Activities; participants (merchant bankers/lead managers, underwriters, primary dealers)

Issues in primary market: IPOs performance; financing pattern in business cycle phases, book building vs. fixed pricing; green shoe option

Regulatory framework for the segment

Stock exchange: Role & functions; trading; clearing and settlement

Issues involved: Demutualization; dematerialization; frauds; major innovations

Indian debt market

SEBI: Role; performance; effectiveness

4. CREDIT RATING AND ASSET MANAGEMENT

Ratings and their importance

Process of Ratings

Rating agencies: Credibility and reliability issues

Mutual funds: Meaning; types; role in mobilization of funds; functioning; regulations

Investment Banking: Basics; issues involved

Hire purchase

5. FOREIGN CAPITAL

Portfolio investment by FIIs

Foreign direct investment

External commercial borrowings

Indian investments abroad

Global financial crisis and India

SYLLABUS FOR SEMESTER III

SPECIALIZATION: HUMAN RESOURCES

COMPENSATION MANAGEMENT

1. COMPENSATION PLANNING

Introduction, Basic concept of compensation

Classical theories on wages

Elements of labour economics

Establishing pay rates, Importance of an ideal compensation plan

Broad branding

Compensation plan and business strategy

Devising a compensation plan

Challenges affecting compensation

2. WAGE POLICY

Concept of wage

Wage policy in India; determinants of wage policy

Impact of income tax on wage and salary administration

Tools used for fixation on wages.

Legislative framework in India

3. PAY PACKET- CONSTITUENTS

Basic, D A, H R A, and other allowance, Perquisites, Fringe benefits.

4. PAY-FOR-PERFORMANCE & FINANCIAL INCENTIVES

Meaning and definitions; Background and trends

Pre-requisites of effective incentive system

Scope of incentive schemes

Types of incentives- group incentive plan, for indirect workers, for operations employees of managers and professionals, for sales persons

Total compensation programs.

5. BENEFITS & SERVICE

Why benefits and services?

Types of employee benefits and service – insurance, retirement, employee services benefit and others

Principles of Fringes, Significant benefits and services, the future of fringe benefits

Guidelines to make benefit program more effective

Benefits and employee leasing.

GROUP DYNAMICS

1. UNDERSTANDING DYNAMICS OF WORK GROUPS AND WORK TEAMS

Definition of work teams

Importance of work teams

Difference between work groups and work teams

Types of work teams

Effectiveness of work teams.

Work groups: from the Hawthorne studies to work teams of the 1990s and beyond.

Characteristics of work teams and essential requirements for the same

Teams and Total quality management- Teams and workforce diversity.

2. GROUP PROCESSES & DYNAMICS ASSOCIATED WITH IT

Communication patterns, leadership behavior power dynamics, and conflict interactions. Synergy

Social Facilitation Effect.

Relationship between interdependence of tasks, complexity of tasks and uncertainty of outcomes knowledge based tasks.

3. INFORMAL ORGANIZATIONS AND GROUP DYNAMICS

Group member status and leadership

Influence and power dynamics in virtual organizations

Understanding behavioral patterns and likely conflicts

Handling grapevine and rumor- perception errors: projection and halo effect

Influencing informal organizations

4. NEGOTIATIONS AND GROUP DYNAMICS

Interdependence

Role of personality traits in negotiation

Gender differences

Cultural differences that affect group opinion

5. GROUP DYNAMICS WITH REFERENCE TO EMPOWERMENT AND PARTICIPATIVE PROCESSES

How do groups influence their members?

Psychological analysis of social influence

Majority influence as well as minority influence as well as between groups.

How can groups be used to enhance psychological adjustment and well being?

Response mechanics of members to group success and failures.

RECOMMENDED BOOKS

Donclson Forsyth: Group Dynamics (Woodworth) Rodney W. Napier and Matti K. Gerstend feld: Groups: Theory and Practice (AITBS /

Houghton Miffin)

TRAINING AND DEVELOPMENT

1. TRAINING AND DEVELOPMENT: OVERVIEW

Training and teaching

Learning about management issues and concepts

Principles of learning and development – basic idea

2. TRAINING NEEDS

Training needs classification; individual, occupational, and organizational level needs

Identification of training needs

3. DESIGN OF A TRAINING PROGRAM AND ITS EXECUTION

Training objectives

Decision about content of training

Training methods and choice of appropriate aids

Parameters for assessment of training effectiveness

Steps involved in conducting an effective training program

4. EVALUATION OF TRAINING

Why evaluate?

Methods for evaluation

Criteria for evaluation

5. INVENTORY OF TRAINING METHODS

Lecture

Case analysis

Role plays

Business / management games & simulations

Experiential learning, including outdoors

Organizing / preparing training material, including A.V. aids

RECOMMENDED BOOKS

Lynton & Pareek: Training for Development (Sage: 2nd edition) Uday Pareek: Training Instruments for OD & HRD Training For Organisational Transformation by Rolf Lvnton and Uday Pareek

SYLLABUS FOR SEMESTER III

SPECIALIZATION: IT AND TECHNOLOGY

BUSINESS INTELLIGENCE

1. BUSINESS INTELLIGENCE: INTRODUCTION

Introduction to Business Intelligence

Turbulent business environment and organizations survival and in such an environment (solving problems and exploiting opportunities excellence)

Need for computerized support of managerial decision making

Business intelligence (BI) methodology and concepts and their relation to DSS

Major issues in implementing business intelligence

2. DATA WAREHOUSING AND AQUISITIONS

Basic definitions and concepts of data warehouses

Data warehousing architectures

Processes used in developing and managing data warehouses

Data warehousing operations

Role of data warehouses in decision support

Data integration and the extraction transformation, and load (ETL) processes

Real-time (active) data warehousing

Data warehouse administration and security issues

3. BUSINESS AND DATA ANALYTICS

Business analytics (BA) and its importance to organizations

Major BA methods and tools

Online analytical processing (OLAP), data visualization, and Multidimensionality and decision making

Advanced analysis methods

Business Analytics and web

Decision support system

4. DATA MINING FOR BUSINESS DECISIONS

Data mining and its objectives and benefits

Different purposes and applications of data mining

Different methods of data mining, especially clustering and decision tree models

Use of some data mining software

Process of data mining projects

Data mining pitfalls and myths

Text mining and its objectives and benefits

Use of text mining in business applications

Web mining and its objectives and benefits

5. BUSINESS PERFORMANCE MANAGEMENT

Nature of business performance management (BPM)

Closed-loop processes linking strategy to execution

Best practices in planning and management reporting

Difference between performance management and measurement

Tools for BPM

RECOMMENDED BOOKS

Turban, Sharda, Aronson, and Peng-Liang: Decision Support and Business Intelligence System

Stair and Reynolds: Principles of Information Systems

Stuart Barnes: Knowledge Management Systems

S.A.Kelkar: Structured Systems Analysis & Design: A Concise Study

M.H.Zuck: Knowing and Strategy

Effy Oz: Management Information Systems

STRATEGIC INNOVATION MANAGEMENT

1. INTRODUCTION TO INNOVATION

Basic Concepts Innovation in Context: What is Innovation? Culture and climate for innovation: Macro to business unit level

2. PROCESS OF INNOVATION MANAGEMENT Innovation Process Management; Need, significance, and challenges Actual process Process learning

3. SETTING THE TONE Creativity in innovation Design for Innovation

4. SCM AND INNOVATION Supply Chain Management and Innovation: Role significance and contribution of

SCM for operational innovation

5. INFORMATION INPUTS AND INNOVATION Knowledge Management and Learning for Innovation

RECOMMENDED BOOKS

HBR: HBR on Innovation

Shlomo Maital & D.V.R.Seshadri: Innovation Management- Strategies, Concepts and Tools

Chaturvedi, Aseem Kumar, & Rahul: Managing Innovations and New Product Development:Concepts & Cases

Bertrand Bellon & Whittington: Competing Through Innovation

V.Govindarajan: Breakthrough Innovations

Allan Afuah: Strategic innovations

STRATEGIES FOR MANAGING NETWORKED BUSINESSES

1. INFORMATION SYSTEM:

Core concept

Infrastructure

Computer networks

Database management

2. INFORMATION SYSTEM

Information systems for sales and marketing

Information systems for HR

Information systems for accounting & finance

Enterprise Information systems

3. INFORMATION SYSTEMS PLANNING AND DEVELOPMENT

Business system planning; organizing work

Business and IT mapping

Information engineering: architecture, development, prototyping, etc

4. INFORMATION SYSTEMS FOR BUSINESS EFFECTIVENESS

Organizational performance and information system

IT investment, application, and business effectiveness: linkages and management

5. I.S IMPLEMENTATION: CSF

Information systems success models

CSFs for IS implementation

Successful implementation through change management

RECOMMENDED BOOKS

Mahadeo Jaiswal & Mittal: Management Information System

Effy Oz: Management Information Systems

Andrew Tannenbaum : Computer Networks

James F. Kurase: Computer Networking: A Top Down Approach

Craig Zacker : Networking the Computer Systems

SYALLBUS FOR SEMESTER IVTOTAL QUALITY MANAGEMENT

UNIT 1. INTRODUCTION

Meaning of quality – orientation to customer satisfaction Scope of TQM Basics and Imperatives of TQM Cost of quality and its relevance to TQM Concept of Kaizen and continuous improvement

UNIT 2. STATISTICAL QUALITY CONTROL

Concept of SQC Acceptance sampling and inspection plans Statistical process control Process capability studies

UNIT 3. PEOPLES ISSUES IN TQM

Leadership issues

Total employee involvement 5 S concept Quality circles

UNIT 4. QUALITY MANAGEMENT SYSTEMS

Quality audits Lead assessment & ISO - 9000

UNIT 5. QUALITY GURUS AND LEARNINGS FROM THEM

Issues on quality by o Demmingo Crosbyo Taguchi o Juran

Total Quality Management (by) Besterfield (Pearson) Production & Operations Management (by) S. N. Chary (TMH)

SYLLABUS FOR SEMESTER IV

SPECIALIZATION: MARKETING

B 2 B MARKETING

1. B2B MARKETING: OVERVIEW

Nature and scope of B2B marketing

Basics of industrial marketing

2. UNDERSTANDING CUSTOMER & ITS ENVIRONMENT

Organisational buying behaviour

Organising for the buying function

Managing buyer seller relationship

Researching the business markets

3. ORGANISING THE MARKETING FUNCTION

Market segmentation strategy

Product decisions for industrial products

Management of new industrial products

Pricing strategy for new products

Pricing strategy in a competitive environment

4. PROMOTING AND PLACING B2B PRODUCTS

Communication for industrial markets

Industrial products distribution

Commercial aspects of industrial marketing

Industrial selling

5. SPECIFIC MARKETING PROGRAMS

Marketing of projects

Marketing of industrial services

DISTRIBUTION AND LOGISTICS MANAGEMENT

1. DISTRIBUTION PLANNING AND CONTROL

Role and function of intermediaries; their selection and motivation Distribution analysis, control, and management Channel dynamics: VMS, HMS, multichannel marketing system Channel conflict and their management

2. DISTRIBUTION SYSTEM

Physical distribution system: Various decision areas Modes of transport in India; their characteristics

3. LOGISTICS

Logistics management: Meaning; functional areas of logistics; logistics integration for customer satisfaction

4. COST AND CUSTOMER MANAGEMENT

Distribution costs and their management

Customer service

5. SUPPLY CHAIN

Supply chain management Integration of procurement and supply strategies

RECOMMENDED BOOKS

Chopra, Meindi, and Kalra: Supply Chain Management

R.H.Ballou and Samir K. Srivastava: Business Logistics/ Supply Chain Management

Satish C. Allawadi & Rakesh Singh: Logistics Management

Kapoor & Kansal: Basics of Distribution Management: A Logistics Approach

P. Venugopal: Sales and Distribution Management

MARKETING RESEARCH

1. INFORMATIONAL PERSPECTIVE AND ORGANIZATION

Marketing research: Meaning, need, and scope Information and decision making Marketing information system Decision support systems Research process and research design Research data

2. MEASUREMENT TECHNIQUES IN M.R.

The concept, scales, and components of measurement Questionnaire design Qualitative design. Attitude scales Interviews Mailed questionnaires Group discussions Focus groups Motivation/psychological research Shopping mall tests Web based research

3. SALES FORECASTING

Importance of sales forecasting and its role in marketing research Consequences of incorrect forecasting Quantitative & qualitative aspects of forecasting

4. RESEARCH IN MARKETING MIX

Product research testing Price research Distribution research Advertising and communication research

5. MARKETING RESEARCH REPORTS

Preparing written research reports and oral presentations Reading and interpreting research reports.

RECOMMENDED BOOKS

Green, Tull, and Albaum: Research for Marketing Decisions

Luck and Rubin: Marketing Research

Naresh Malhotra: Marketing Research- An Applied Orientation

Zikmund: Marketing Research

SYLLABUS FOR SEMESTER IV

SPECIALIZATION: MARKETING COMMUNICATION

ACCOUNT PLANNING, SERVICING AND MANAGEMENT

1. COMMUNICATION PLANNING AND EXECUTION Situation analysis Objective setting Message strategy Media strategy Execution

2. ACCOUNT PLANNING BASICS Meaning and scope of account planning Role, responsibilities, and tracts of an account planner Account servicing basics Overall account management

3. RESEARCH AND ACCOUNT PLANNING Strategic research Strategy document Message development research Research challenge

4. ACCOUNT SERVICING Advertising agency and account servicing Role and responsibilities of client service team Client - agency relationship: services provided

5. ACCOUNT MANAGEMENT Client brief Strategy formulation Strategic execution Evaluation

RECOMMENDED BOOKS

Sangeeta Sharma & Raghuvir Singh: Advertising Planning and Implementation

Tej K. Bhatia: Advertising and Marketing in Rural India

John Steel: Truth, Lies and Advertising- The Art of Account Planning

Sunil Gupta: Living on the Edge

Don Cowley: How to Plan Advertising

MARKETING RESEARCH AND ADVERTISING RESEARCH

1. INFORMATIONAL PERSPECTIVE AND ORGANIZATION Marketing research: Meaning, need, and scope Information and decision making; M.I.S. Research process and research design Research data Techniques to collect information

2. RESEARCH IN MARKETING MIX Product research Price research Distribution research Communication research

3. PRERESEARCH IN ADVERTISING Advertising research during pre and post release phases Creative development research Concept testing Pretesting the whole campaign

4. POSTTESTING Techniques for post testing Measurement of effectiveness of advertising Limitations of research in advertising

5. PRESENTING RESEARCH Preparing written research reports and oral presentations Reading and interpreting research reports

RECOMMENDED BOOKS

Green, Tull, and Albaum: Research for Marketing Decisions

John Philip Jones: When Ads Work: New Proof that Advertising Triggers Sales

Luck and Rubin: Marketing Research

Naresh Malhotra: Marketing Research- An Applied Orientation

Zikmund: Marketing Research

PUBLIC RELATIONS AND CORPORATE COMMUNICATION

1. PUBLIC RELATIONS Meaning and scope Tools for P.R Planning of a P.R. activity Executing a P.R.campaign

2. CORPORATE COMMUNICATION Concept: Need, advantage, benefits Identification of public for corporate communication Corporate communication planning and execution

3. CORPORATE COMMUNICATION SETUP Functional interface within the organization Role of corporate communication department

4. EXTERNAL COMMUNICATION Media Training External functional interface with ad. Agency, PR agency, and other media

Limitations of corporate communication

5. CORPORATE COMMUNICATION CASE STUDY Success stories Failure stories

RECOMMENDED BOOKS

Philip Lesley: Handbook of Public Relations (Jaico)

Sushil Behl: Making P.R. Work (Wheeler Publishing)

Subir Ghosh: Public Relation Today (Rupa)

Center & Jackson: Public Relations Practices

Lynn Upshaw: Truth: The New Rules for Marketing in a Skeptical World

SYLLABUS FOR SEMESTER IV

SPECIALIZATION: FINANCE

MERGER & ACQUISITIONS

1. FORMS OF BUSINESS ALLIANCES

Strategic choice of type of business alliance Merger and acquisition and take-over Introduction to restructuring problems; types of mergers; reasons for M & A; vertical,

horizontal, conglomerate, concentric mergers. History of mergers – the first to the fourth wave and causes thereof. The strategic Process – Theories of mergers and tender offering – financial synergy and

managerial synergy. Joint ventures and alliances

2. DEFINING AND SELECTING TARGET

Pricing of mergers (Pricing the competitive bid for take- over) Negotiation/approach for merger Acquisition and take – over contracting; implementation of M & A; managing post-merger

issues

3. VALUING FIRMS AND THE DIFFERENT METHODS OF VALUATION

Product life cycle effect on valuation. Corporate and financial restructuring Divestiture – Mechanism, process and techniques legalities involved in M & A and take-

over Ethical issues of merger and take-over

4. ACCOUNTING FOR MERGERS

Financing the mergers and Take-overs Corporate restructuring divestment and abandonment

5. LEGAL ASPECTS OF M&A

Legal aspects of mergers/amalgamation and acquisition; provisions of Companies Act; SEBI regulation; Takeover Code; schemes of amalgamation; court approvals

MULTINATIONAL BUSINESS FINANCE & FOREX MANAGEMENT

1. ESSENTIALS OF INTERNATIONAL FINANCE

International finance: Issues & dimensions International finance: Nature, role International monetary/financial system Internationalization process; international financial flows, and balance of payments

framework2. CAPITAL IN MBF

Capital structure Capital budgeting Working capital management

3. INTRODUCTION TO FOREIGN EXCHANGE

Sources and Uses International exchange system and balance of payment (BoP) framework, International financial institutions , Basic glossary of foreign exchange market

4. FOREX MARKETS

Regulatory framework Various kinds of instruments Different type of markets Working of Forex market

5. FOREIGN EXCHANGE RISK MANAGEMENT

Introduction and need of risk management

Types of risks and instruments to hedge forex risks- Currency futures and currency options

- FX exposure and transaction risk

- Market Risk

- Counterparty Credit risk

- Settlement risk

- Measurement Techniques and Management Practice

Hedging products

STRATEGIC CORPORATE FINANCE

1. INTRODUCTION TO STRATEGIC FINANCE

Business system and maximization of wealth of shareholders/stakeholders Objective function of a business entity: wealth maximization for the shareholders and/or

stakeholders Corporate governance issue: Principal – agency problem Share holders – marginal and average Principles of investment decisions

2. MEASUREMENT OF RETURNS

Investment decisions: strategic and tactical roadmap for companies Capital budgeting: Concepts; decision making, including risk analysis Inflation and capital budgeting Economic value added (EVA): Concept and measurement in India companies

3. CORPORATE FINANCING DECISIONS

Corporate life cycle approach Corporate debt: Benefits and costs Optimal capital structure Issues in designing capital structure (profitability & liquidity, control & tax tax planning,

maneuverability) Transition from prevailing capital structure to optimum mix (debt plus equity) Dividend payouts

4. BUSINESS DECISIONS AND BUSINESS VALUATION

Basics of business valuation Discounted cash flow: Concept, variants, and measurement Real options Relative valuation Integrated business valuation

5. CORPORATE RESTRUCTURING AND CORPORATE FINANCE

Financial framework for Corporate Restructuring Corporate Debt Restructuring Mechanism PE and hybrid financing

RECOMMEDED BOOKS

Ashok Banerjee, Financial Management, EB

Prasanna Chandra, Fundamentals Financial Management, TMH

John Wild, Subrananyam & Robert Halsey, Financial Statement Analysis. TMH

Brearly and Myers: Financial Management

Applied Corporate Finance (by) A. Damodaran (John Wiley)

SYLLABUS FOR SEMESTER IV

SPECIALIZATION: HUMAN RESOURCES

HUMAN RESOURCE PLANNING

1. INTRODUCTION TO MANPOWER PLANNING

Definition and scope Objectives, importance, benefits, and challenges involved.

2. MANPOWER PLANNING PROCEDURES

System and procedures used Manpower data bank Norms, plans, and projections Forecast: Manpower supply and demand; reconciliation between the two Manpower budgeting

Manpower acquisition and redeployment

3. ASSESSMENT OF MANPOWER REQUIREMENT

Information required Manpower surveys; employment market information Labor market characteristics

4. MANAGING CAREERS

Career planning and management Succession planning

5. UTILIZATION AND CONTROL

Improving manpower utilization Wastage analysis, downsizing, and manpower control.

BASIC TEXT:

Dipak K. Bhattacharya: Human Resource Planning (Excel) Gatewood, Field & Barrick: Human Resource Selection (Cengage: 2008)

PERFORMANCE MANAGEMENT & APPRAISAL SYSTEM

1. INTRODUCTION TO PERFORMANCE APPRAISAL

Performance appraisal: Meaning, purpose, and scope Pros, Cons and reputation of performance appraisal Legal aspects of performance appraisal systems Performance planning

2. PERFORMANCE EXECUTION

Performance execution: Meaning, and scope Performance execution & managerial and employee responsibilities Performance tracking Performance enhancement: Motivators

3. PERFORMANCE ASSESSMENT

Appraisal of performance Review Appraisal forms Process

4. BUILDING PERFORMANCE EXCELLENCE

Factors leading to excellence in work Creating development plans that work for the employees Management and employee responsibilities in development Using the job as part of the development process Problem employees Identifying gaps between desired and actual performance Getting a buy in to change Documenting change discussions Attitude and attendance problems

5. PERFORMANCE CONSELLING

Objectives of counselling Conditions for effective counselling Sequential process of performance counselling Making counselling effective

RECOMMENDED BOOKSTV Rao: Performance Management & Appraisal System

Saks: Performance Management through Training and Development

Michael Armstrong: Performance Management

TV Rao: 360 Degree Feedback and Performance Management System

Mike Waltens: The Performance Management Handbook

WORK PSYCHOLOGY

1. PSYCHOLOGICAL PROCESSES IN WORK CONTEXT

Framework and bases Personality in work context Industrial psychological research

2. ENVRIONMENTAL PSYCHOLOGY AND ERGONOMICS

Organizational psychology

Environmental psychology Ergonomics

3. WORKPLACE DIVERSITY AND PSYCHOLOGICAL ADJUSTMENTS

Work psychology well being, and adjustments Workplace diversity

4. INDUSTRIAL PSYCHOLOGY TESTING AND ASSESSMENT

Psychological testing: Meaning, scope, and effectiveness Principles involved: Norms and meaning of test scores, reliability, validity, and item

analysis Ability testing: Individual tests; tests for special populations; group testing Personality testing: Self assessment personality inventories; measurement of interests and

attitudes; projection techniques Application of testing; ethical and social considerations involved Personnel psychology

5. INDIVIDUAL DIFFERENCES AND WORK PERFORMANCE

Demographic, personality, and cultural factors contributing to individual differences Individual differences in the work context Individual differences in cognitive behaviours, personality traits, personal orientation, and

emotional state Individual difference in goal striving, work motivation, and work satisfaction Individual differences and decision making behaviours Individual differences and entrepreneurship Individual differences and organizational withdrawls

RECOMMENDED BOOKSPaul M. Muchinsky: Psychology Applied to WorkMalthewman, Rose, and Hetherington: Work Psychology : An Introduction to Human BehaviourDunanc Schultz: Psychology and Work TodayPeter Wartsman: Psychology at WorkJohn Arnold, Ivan T.Robertson, and Cary L. Cooper: Work Psychology:Understanding Human Behaviour in The Workplace

SYLLABUS FOR SEMESTER IV

SPECIALIZATION: IT AND TECHNOLOGY

ERP AND CRM CONSULTING & IMPLEMENTATION

1. INTRODUCTION TO ERP

Meaning Various products available, including SAP ERP implementation: phases and problems faced Models of ERP

2. VERTICALS AND ERP

Banking Retail Telecom Services Logistics Manufacturing

3. CRM STRATEGY

Planning CRM implementation Understanding and measuring service quality Voice of customer

4. TECHNOLOGY FOR CRM

Contact centre Frontdesk management CRM technology Customer data management

5. CRM MEASUREMENT

What needs to be measured Consumer matrices Application of the matrices

RECOMMENDED BOOKSAshim Raj Singla: Enterprise Resource PlanningRahul V. Altekar: Enterprise Resource Planning: Theory and PracticeFjermestad & Romano: Electronic Customer Relationship ManagementV.K.Garg & N.K.Venkitakrishnan: ERPWare: ERP Implementation FrameworksAlexis Leon: Enterprise Resource Planning

M – COMMERCE

1. INTRODUCTION

Concept of commerce, e-commerce, and commerce through mobile screens Scope of m – commerce in India vis – a- vis. Other modes Obstacles in the path of m – commerce in India

2. MOBILE COMMUNICATION

Managerial perspective of mobile communication and mobile internet Business models and m – commerce today; m – commerce value chain

3. MOBILE COMMERCE IN INDIA

Mobile ways in India; mobile industry Relevance and potential of mobile industry in urban and rural India

4. MOBILE INDUSTRY: POLICIES AND REGULATIONS

Regulatory issues of m – commerce Regulatory model of m – commerce: Stakeholders’ perspective

5. SYSTEMS DYNAMICS

The eco – system of m – commerce: Casual loops and impact of policies and regulation Mobile commerce: Present and future in India Wireless spectrum auctions Mobile security and payments

RECOMMENDED BOOKS

Norman Sadch: M.Commerce: Technologies, Services, and Business Models

David Whiteley: E- Commerce

Elias M. Awad: Electronic Commerce: From Vision to Fulfilment

P.T.Joseph: E-Commerce: An Indian Perspective

Ravi Kalakote & Andrew B. Whinston : Frontiers of Electronic Commerce

TECHNOLOGY AND STRATEGIC CONSULTING

1. INTRODUCTION:

What is technology Contribution of technology to business performance: Economic analysis Technological and performance enhancement

2. TECHNOLOGY AND VALUE CHAIN

Concept of value chain and contribution of technology: Technology & competitive advantage

Technology and value chain optimization

3. TECHNOLOGY SELECTION

Technology scanning: Searching for window of opportunity Matching internal and external competencies Evaluation of risk vs. potential for success Short term vs. long term considerations

4. TECHNOLOGY ASSESSMENT

Methodologies of technological assessment Problem issues in TA Organization and management of TA

5. ENTREPRENEURSHIP & TECHNOLOGY

Web based entrepreneurship Websites and their potential in conducting business

RECOMMENDED BOOKSRandev Mehta: Getting to Transformation

Momaya & Sharma: New Business Paradigm : Global, Virtual, and Flexible

Kathleen R. Allen: Bringing New Technology to Market

Anderson, Bramorski, Tesar, and Ghosh: Strategic Technology Management

Sameer Kumar: Connective Technologies in the Supply Chain

White: The Management of Technology and Innovation: A Strategic Approach

BUSINESS ETHICS

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS

COURSE CREDIT: 2

1. INTRODUCTION (4 HRS)

Business functioning and ethical dilemmas in management Unethical behaviour and conduct at individual, group, and corporate level Ethical principles in business

2. INDIVIDUAL ETHICS (4 HRS)

Ethics in corporate strategy Ethical dilemmas and value clarification for future managers

3. GROUP ETHICS (4 HRS)

Ethical attitudes of Indian managers Managers facing unethical management

4. CORPORATE ETHICS (4 HRS)

Ethics and company philosophies Corporate social responsibility

5. APPLICATIONS (8 HRS)

Ethics in marketing research and marketing strategy Ethics in finance: Tax planning; financial disclosures Ethics in information technology and systems usage

Ethics and human resources management Environmental ethics

(The faculty should use case studies for this unit).

REQUIRED READINGS:

MANUEL G. VELASQUEZ: Business Ethics - Concepts and Cases (Pearson: 2010) FERREL: Business Ethics: A case perspective (Cengage) AGGRAWAL: Business Ethics, An Indian Perspective (Wiley India)

ECONOMIC ENVIRONMENT OF BUSINESS

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS

COURSE CREDIT: 2

1. INTRODUCTION TO BUSINESS ENVIRONMENT (2 HRS)

Meaning of business environment; various classification schemes Components of business environment:

- Microeconomic environment: Direct (customers, intermediaries, suppliers,

employees, financial stakeholders, competitors); indirect (govt., community,

pressure groups, etc)

- Mesoeconomic environment: Industry (as against business unit) level forces

- Macroeconomic environment: Economic, social, technological, legal, political,

ethical, ecological and other forces facilitating and/or binding the business units.

Environment turbulence and the need for adaptation/change in business decision making

2. MACROECONOMIC ENVIRONMENT (8 HRS)

Key concepts in Macroeconomics*: Growth, development, circular flows, multiplier, business cycle, employment, inflation, trade, balance of payments, etc.

Economic objectives and development models:- Free enterprise vs. planning model at the economy level*

- Progress of Indian economy between 1951-1990 and 1991 till date; LPG model of

growth.

- Unfinished agenda and the role assigned to Indian business (both public and

private sector)

Policy framework- Fiscal policy: state of fiscal affairs in India; implications for business

- Monetary and financial policy; Indian financial system and its relationship with

Business

- Regulatory framework: Need and operation in the area of prices, labor,

infrastructure, etc; growth and constraints due to regulations.

Business environment available at state level

3. INDUSTRIAL ENVIRONMENT (2 HRS)

Intertemporal evolution of Indian business (including public sector) till date Industrial policy framework The new policy environment: Growth and inhibiting factors for the business.

4. STAKE HOLDERS IN BUSINESS (4 HRS)

Immediate stakeholders: Customers, intermediaries, supplier, employees, financial partners

Dealing with the stakeholders: Cooperation and conflicts Five forces model of M. Porter *

5. CONSUMING CLASSES IN INDIA (1 HR)

Profile of Indian customers: Demographic, psychographic, geographic, and behavioural * Consumerism and consumer protection Building relationship with customer *

(Refer, specifically, to NCAER, NSSO, and Mc Kinsey Reports)

6. COMPETITIVE ENVIRONMENT (4 HRS)

Kinds of industries (Monopolies, fragmented, and concentrated) and their competitive implications for business conduct and performance.

Monitoring of competitive activities Globalisation and changing nature of competition in India Legislation to enforce/regulate competition (MRTPA, Competition bill, etc)

7. EMERGING ENVIRONMENTAL CHALLENGES (3 HRS)

New Millennium, new challenges: Globalisation; information technology; demographic transition; environment degradation; consumer activism; business ethics

(Note: The topics included here will be prepared by students for their internal assessment purpose; there shall be no teaching)

Coping with new challenges (3 step process)- Business intelligence systems and business environment audit- Tapping of information- Devising of strategies and tactics

IMP. NOTES: The starred (*) topics have already been covered or will be covered under different courses. Hence here there will be no teaching on them. But the students will be definitely examined on these topics, as regards their business implications, in the end term examination.

The final examination paper will contain questions on current economic environment related issues. Any student who fails to read at least one ‘pink’ newspaper and one business magazine is unlikely to clear the examination

REQUIRED READINGS:

Note: There is no specific text book catering to the whole syllabus. The faculty is advised to construct own reading list. The following may help, however:

K. ASHWATHAPA: Business Environment for strategic Management (HPH) Besides the students are required to read the following newspapers and magazines:

Newspapers: Business Standard; Economic Times; Financial Express; Hindu Business Line; Mint; Financial Chronicle Magazines: Business India; Business Today; Business world; Business & Economy; Outlook Business Business World: Marketing Yearbook (Business world Publications: Latest Edition)