sri venkateswara university :: tirupati directorate of ... year executive... · 4 sri venkateswara...

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SRI VENKATESWARA UNIVERSITY :: TIRUPATI

DIRECTORATE OF DISTANCE EDUCATION

MASTER OF BUSINESS ADMINISTRATION (Executive Programme)

SECOND YEAR EXAMINATION

Paper 201 — MANAGEMENT OF CONTROL SYSTEMS

PART -A

Answer All the Questions

1. (a) Discuss the various factors considered in designing and

implementing management control system.

Or

(b) Distinguish between management control system & responsibility

accounting.

2. (a) What is Profit Centre? How does Profit Center motivate divisional

managers?

Or

(b) Explain the concept of Transfer pricing. What are the various

methods of transfer pricing?

3. (a) What are the uses and requirements of sales forecasting? Discuss

some of the basic issues, which are to be sorted out before developing

marketing budgets.

Or

(b) How the variance analysis is used to assess the managerial

performance of an organization?

4. (a) Explain the reasons for manipulation of transfer prices by the MNCs

and their effects. What steps can be taken to prevent such

manipulation and why?

Or

(b)How is a service organisation different from a manufacturing

organisation? How do these differences affect the control system

design in a service organisation?

3

5. (a) Why is control system design difficult in NPOs? Explain with

reasons.

Or

(b) What do you understand by program budgeting? How is it different

from performance budgeting?

PART — B

(Case Analysis)

6. The following are the assets of a company for the year 2010:

Cash 2,50,000

Receivables 3,75,000

Inventory:

Raw materials 2,50,000

Work-in-process 1,30,000

Finished goods 2,45.000 6,25,000

Gross fixed assets 25,00,000

Less: Accumulated depreciation 10,00,000 15,00.000

Total assets: 27.50.000

Current liabilities 7,50,000

Equity 20.00,000

Total liabilities and equity: 27.50.000

During the year 2010 the company earned a profit of Rs. 3,00,000

before taxes on total sales of Rs.40,00,000.

You are required to:

(a)Compute ROI using Net total assets as the investment base.

(b) Compute the ROI using a capital charge of 10% on net total assets.

(c) If the management decides to increase the ROI by 5% during 2011,

what changes in the profit margin on sales or assets turnover ratio

would be required.

4





Paper 202 — STRATEGIC MANAGEMENT

PART-A

Answer all the Questions

1. (a) Discuss the importance of strategic management to an organization.

Or

(b) What do you mean by environment analysis in the context of strat-

egy? Explain the components of environment analysis.

2. (a) Briefly describe Chandler’s and Porter’s perspectives on strategy and

structure. Illustrate your answer with examples.

Or

(b) What is meant by strengthening the Universal Inner Structure? Why

is it as the most important quality in an effective leader?

3. (a) What factors would you take into consideration before acquiring any

particular technology?

Or

(b) Discuss the various modes of technology transfer. Explain the evalu-

ation of technology from customers and buyer’s point of view.

4. (a) ”Social audit is a formal device for judging how a corporate entity

has implemented its social policy and programs”. Discuss.

Or

(b) What are the different steps involved in developing R and D strat-

egy? Discuss with suitable examples.

5. (a) Write notes on Corporate Social Responsibility.

Or

(b) Describe the key developments in transparency and reporting with

respect to social audit.

5

PART-B

6. Case Analysis:

After 58 years of peddling hospitality through its chain of luxury

hotels, the famous Oberoi name is about to be transformed into a consumer

products brand. East India hotels have drawn up plans to become

multiproduct, multi-divisional empire through a series of diversification

moves. The expansion will see the high profile group venture into unfamiliar

terrain: food processing, edible oils, tissue paper and health care. These will

be in addition to the existing software division.

The management has been restructured over the past year. More

professionals have been brought into take charge of operational

responsibilities. Certain directors were also relieved of their operational du-

ties in order to permit them to pay full attention to diversification. The first

move will see a launch of a variety of processed foods covering every meal

from breakfast to dinner as well as chocolates, spices and mineral water.

But can a service name be used to sell food products? The plan is to target

only the up market segment by feeding on as well as nourishing the brands

reputation. Edible oil, for instance, will be positioned as a product for spe-

cialty cooking. The Oberoi brand name is also to be extended to interna-

tional quality tissue paper. The Oberois after the experience of managing the

catering division of a major hospital in Saudi Arabia now plant to set up a

250-bed Rs.40 crore hospital in Delhi with US or Australian collaboration.

The Oberoi software division has already started selling its hotel manage-

ment packages in the domestic market and is planning to enter the

international market using an international tie up.

What links these projects together is the fact that each of them will

have the expertise of foreign collaboration with an equity stake in joints

ventures. Meanwhile, the hotel business is still part of the main blue print

and three star hotels are coming up atl8 locations across the country with a

6

joint venture through ACCER of FRANCE. The international presence is also

being strengthened through hotels coming up at Budapest, Indonesia and

Saudi Arabia.

Questions:

(a) Has East India Hotels capitalized on its strengths in its growth plan? If

so, how?

(b)What are the internal and external weaknesses the company has attempted

to overcome in its growth plan and how?

7





Paper 203-INTERNATIONAL BUSINESS MANAGEMENT

PART -A

Answer All Questions

1. (a) Discuss the various factors influencing the international business

environment.

Or

(b) Explain the Heckscher Ohlin theory on international trade.

2. (a) What is planning evolution? Discuss the major pitfalls of planning.

Or

(b) What are the different market entry strategies for international

markets and their relative merits?

3. (a) “The success of multinational firm depends on the effectiveness of

communication system”. Discuss.

Or

(b) Explain the significance of country evaluation and selection in

international business.

4. (a) What type of managers do the global companies need? How socio-

economic and cultural variables influence HRM philosophies and

practices?

Or

(b) What is renegotiation? Explain the causes for renegotiating con-

tracts.

5. (a) What are the motives for export-oriented investments by the MNCs

in the developing nations?

Or

(b) Discuss the progress made in SAARC so far and the scope for future

economic cooperation.

8

6. Case analysis:

Indian economy is now considered as the hottest after China. Execu-

tives from the Western countries are being posted for the first-time jobs in

India. It is understood that some kind of cross-cultural training is necessary

for such expatriates to give them an, insight into Indian culture. The start-

ing point for devising such a training program perhaps could, be the under-

lining of the differences that exist between the West and India in terms of

their culture, ethos, social values, perceptions and practices. Pointing out

first such differences, describe the main elements/contents of such a cul-

tural sensitization program.

9





Paper 204 : MARKETING RESEARCH

PART-A


1. (a) What do you mean by marketing research? Explain its significance

in the competitive business world.

Or

(b) What do you understand by research design? Discuss some of the

important research designs used in marketing research studies.

2. (a) Explain the various methods of data collection. Which is the most

suitable for collection of data before introducing a new product?

Or

(b) Distinguish between schedule and questionnaire. What are the

characteristics of a good questionnaire.

3. (a) Explain the precautions that should be taken in designing the sample

for business research.

Or

(b) Explain the different methods of scale construction, Discuss the

merits and demerits of each of the methods.

4. (a) “Processing of data implies editing, coding, classification and

tabulation” Describe these operations in the context of marketing

research.

Or

(b) State the reasons why sampling is used in the context of marketing

survey studies.

10

5. (a) Define ‘Cluster Analysis’. What are the various merits and limita-

tions of cluster analysis?

Or

(b) What is Semantic Differential Scale? What does it measure? De-

scribe the steps involved in the construction of a semantic differential

scale,

PART-B

6. Case Analysis

With the 21st century drawing near, humankind has a legacy of

almost a hundred years of electric lighting. In the 20th century, the

emphasis was on the quantity of light and the growth has been from

incandescent to fluorescent to high and low pressure gas discharge, to

compact fluorescent lamps, etc. The main aim of the lamp makers has been

to maximize the use of energy, focusing on not cutting on the lighting levels,

but on energy consumption

To achieve this, Roshni Lamp Makers Ltd. (RLML) would like to intro-

duce electronic ballast for fluorescent lamps. In fluorescent lighting, ballast

and a starter are essential for starting and running the lamp. The electronic

ballast virtually eliminates this loss, whereas, normal ballast consumes 12

watts of power, the electronic ballast entails a loss of 2 to 3 watts. The

energy consumption is thus reduced. The efficiency of the lamp also goes up

by 7 to 8 percent. The tube life increases to about 2500 hours. The tube also

does not have a flicker start. All this leads to a saving of Rs. 450 during the

life of the tube. Also, the electronic ballast is useful in areas where voltage

fluctuations are high and the tube fuses in 6 to 8 months.

RLML would like to conduct a marketing research study to evaluate

the new product opportunities that electronic ballast offers. The organized

11

sector accounts for 75 million fluorescent lamp production. It is estimated

by the industry sources, which, in the next five years, about 30 to 40 per

cent of the lamps will have electronic, ballast. However, a potential threat is

offered by the new compact fluorescent tube introduced in the market by it

has a high cost of installation compared to electronic ballast fitted fluores-

cent tube. The presence of electronic ballast would increase the price of the

fluorescents tube by Rs. 200 or so.

(a)What marketing information could help RLML decide whether the

consumer would be ready to use the new product?

(b)Should only a few cases be studied or a large sample be surveyed?

(c)What action plan could RLML adopt after the result of the research?

Give alternate action plans.

12





Paper 211 — WORKING CAPITAL MANAGEMENT

PART -A


1. (a) Explain the concept of working capital. Are gross and net concepts

of working capital exclusive.

Or

(b) How do you determine the optimum level of working capital in any

organization?

2. (a) What is ratio analysis? What ratios are considered for assessment of

working capital performance of an organization?

Or

(b) Distinguish between cash flow statement and funds flow statement.

Also, explain the procedure for preparing cash flow analysis.

3. (a) Explain the various approaches to determine an appropriate financ-

ing mix of working capital.

Or

(b) Explain the concept of non-bank finance. Discuss the guidelines of

RBI on nonbank finance to the companies.

4. (a) What is Economic Order Quantity? What assumptions are neces-

sary to use the basic economic order quantity model?

Or

(b) What is the significance of cash management? Explain the cash

conversion cycle for a typical manufacturing company

5. (a) Explain the methods of estimating working capital requirements of

an organisation.

Or

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(b) Explain the working capital planning model in a business organiza-

tion.

PART-B

6. Case Analysis:

Vamsi and CO are engaged in large-scale retail business. From the

following information, you are required to forecast their working capital re-

quirements.

Projected annual sales Rs. 130 lakhs

% of net profit on cost of sales 25

Average credit period allowed to debtors 8 weeks

Average credit period allowed by creditors 4 weeks

Average stock carrying (in terms of sales requirements 8weeks

Add 10% to computed figures to allow for contingencies

14





Paper - 212 — INTERNATIONAL FINANCIAL MANAGEMENT

PART -A


1. (a) How does the international financial management differ from do-

mestic financial management? Explain.

Or

(b) What do you understand by multinational firm? Why international

financial management is important for a multinational firm?

2. (a) What is International Financial Market? Explain different interna-

tional financial markets.

Or

(b) Explain the role and functions of Export Import Bank of India. Also,

explain its various lending programs.

3. (a) What is foreign exchange risk? Discuss the various external tech-

niques available to manage the foreign exchange risk.

Or

(b) Explain the concept of international financial system. What are the

various functions of international financial system?

4. (a) What are the specific considerations that a MNC must consider

while formulating its working capital policy? Discuss.

Or

(b) What are the objectives of working capital management? How do

international firms manage their working capital?

15

5. (a) What are the various causes and consequences of the East Asian

Crises of 1997?

Or

(b) Describe the various factors driving foreign direct investments.

PART-B

Case Analysis

6. The rupee’s appreciation vis-a-vis the dollar began in June 2002, when

it had touched a low of more than Rs. 49 to the dollar. More recently,

the rupee has been rising against the euro as well over the last few

months. During these periods of ascent, it has appreciated by close to

12 percent vis-a-vis the dollar in 22 months and by significant 9 %

against the euro in a short period of 4 months. Not surprisingly export-

ers have began to get restive since a loss of 10 percent in the rupee

price of their exports can shave off margins on past fixed-price dollars/

euro contacts and make it difficult to win new orders.

Questions:

(a) Why is Indian rupee appreciating against the dollar?

(b)Appreciating rupee against the dollar is good or bad to the economy.

16





Paper 213 : MANAGEMENT OF FINANCIAL SERVICES : AN OVERVIEW

PART -A


1. (a) What do understand by financial services? Discuss the various

kinds of financial services provided by financial institutions.

Or

(b) Explain the importance and growth of financial services in India.

2. (a) Critically examine the role of stock exchanges in the financial

system of a country.

Or

(b) What is mutual fund? Write a critical note on the growth of mu-

tual funds in India.

3. (a) Explain the scope and functions merchant bankers. What will be

the future of merchant banking in India?

Or

(b) Explain the services rendered by merchant bankers as regards

“merger and acquisition”.

4. (a) Define leasing. Distinguish between hire purchase and leasing.

Or

(b) What is credit rating? Discuss the advantages and limitations of

credit rating in India?

5. (a) How are factoring, bill discounting and credit rating added value

to the Indian financial system.

Or

(b) Explain the guidelines & legal aspects of venture capital in India.

17

PART -B

(Case Analysis)

6. A company is considering the lease of an equipment which has a

purchase price of Rs. 3,50,000. The Equipment has an estimated economic

life of 5 years. As per the Income Tax rate a written down depreciation at

25% is allowed. The lease rentals per year are Rs. 1,20,000. Assume that the

company’s marginal corporate tax rate is 50%. If the before tax borrowing

rate for the company is 16%, should the company lease the equipment?

Ignore tax shield on depreciation after 5 years.

18





Paper - 311 — SALES MANAGEMENT : BASIC FUNCTIONS

PART-A


1. (a) Explain the objectives and functions of sales management in detail.

Or

(b) Describe the role played by the computer applications and systems

in the sales departments of present day organizations.

2. (a) Explain the advantages of having a good sales presentation. What

precautions must be taken to make a presentation very effective?

Or

(b) “ A salesman must be a good negotiator - Comment.

3. (a) What is sales training and design a sales training programme for

salesman of the consumer product division of a company?

Or

(b) Explain the need for motivating sales force and discuss the compen-

sation policies of the sales department.

4. (a) What is a sales budget? Discuss the principal factors that must be

taken into account while preparing a sales budget.

Or

(b)“Quotas can act as both motivators and demotivators”- Comment.

5. (a) What is sales for casting and critically examine the various methods

of sales forecasting used for consumer as well as industrial products?

Or

(b) What is a sales audit? Explain the steps in designing a sales control

system.

19

PART-B

(Case analysis)

6. Raja Lakshmi Ltd was in corporate about lO years ago to take over

three medium size concerns manufacturing variety of electrical goods

over the years, the operations of the company were expanded and sev-

eral new items were added to the production line. Each of the manufac-

turing unit was headed by a general manager having an independent

staff looking after sales, engineering, stock control and plant mainte-

nance. At the head office, the departments looking after the each of

these functions were under the change of an executive director, who

exercised general control over the respective functions in each unit.

Every after the head office prepared manufacturing sales and

finance budgets for the company as a whole and for each of the units.

Though there was no budget for plant maintenance, each general man-

ager was authorised to spend upto Rs. 15,000 at a time, on the pur-

chase of machines and equipment. For capital purchases, exceeding

this sum, he had to seek sanction from the head office.

The general managers had printed to the inadequacy of the au-

thorization a number of timer, but in vain. However of late reports had

been reaching the head office that the general managers had hit upon a

novel method to short circuit the paltry organization. They would pur-

chase mechanisms and equipment worth several times more than the

sanctioned limit, but in such a way that at any one time, the payment

for the same did not exceed Rs. 10,000.

Questions :

(a)Analyse the above case and confirm whether the company has an

effective budgeting control system or not.

(b)What measures would you recommend to the top think tank plug-

ging the loopholes in the existing control system?

20





Paper 312 — PRODUCT AND ADVERTISING MANAGEMENT

PART -A


1. (a) Explain the concept of product planning system in detail.

Or

(b) ‘Why new products fail? Explain the strategies of product revitalisation

and elimination in detail.

2. (a) Describe the concept of diffusion of innovation in detail.

Or

(b) Explain all the stages of new product development in detail.

3. (a) What is brand equity and how it can be managed?

Or

(b) Explain the various brand positioning strategies in detail with suit-

able examples.

4. (a) Identify the significance of marketing communication for any

organisation.

Or

(b) Define promotion and explain the concept of sales promotion man-

agement.

5. (a) Highlight the important steps involved in media selection, planning

and scheduling.

Or

(b) What is advertising effectiveness? Explain the methods involved in

pre-testing and post-testing of print media advertisements.

PART -B (CASE STUDY)

6. The block pharmaceutical company is a well-known manufacturing of

high quality cosmetics and ointments. About one year before, Mr. Fine, the

21

president of Block, was scanning the income statements for the last three

quarters and did not like what he saw. At the next board meeting, be stated

that block should be showing a larger profit. It was generally agreed that the

reason for the profit decline was that the firm has not added any new

products to its product line during the last two years. Management was

directed to investigate this matter and also suggest remedy if possible.

Mr. Fine immediately requested a report from the product planning

group and found that it had been working on a new formula for a tooth paste

that might be put into production immediately if a new product was needed.

Mr. Akbar, the head of the research department, assured Mr. Fine that the

new ingredients in this toothpaste had remarkable qualities. Clinical tests

and consistently shown that the new toothpaste, as yet unnamed, cleaned

teeth better and prevented decay significantly more efficiently than many

other toothpastes furiously bottling for prominence in the market. Based on

these tests, Mr. Fine concluded that perhaps this product was what they

needed and ordered work to proceed quickly to bring it to the market.

The marketing research department was asked to come up with a

name that was pleasing and a tube and carton design. The results were

reported back within two months; the product was to be called ‘smile’ and

package would emphasize eye-pleasing pastels.

The marketing department decided to offer ‘smile’ along with other

prestige product in the drug story which were carrying the rest of block’s

better quality, higher priced products. Block’s success had been built on

moving quality products through these outlets and management felt that

quality oriented customs would probably be willing to pay a bit more for a

significantly better toothpaste. Block was already well established with the

wholesales selling to these retailers and experienced little difficulty in

obtaining distribution for ‘smile’.

It is now six-months, after the introduction of smile and the sales

22

results have not been good. The established wholesales and retailers carried

the product, but relatively little was purchased by the final consumers. And

now, many retailers are requesting that block accepts returns on smile

because obviously it is not going to catch on with consumers, despite the

extremely large (matching competitor) amounts of advertising which have

supported smile.

Mr. Fine has requested the marketing research department to assess

the situation and explain the disappointing results for this. An outside

survey agency interviewed several hundred consumers and has tabulated

its results. These are pretty well summarized in the following quotes :

“The stuff I’am using now tastes goal. Smile tastes terrible”.

“I never saw that brand at the super market I shop at”.

“I like what I am using., why change?”

“I am going to pay that much for any toothpaste... it could not be that

much better”.

Questions :

(a) Should the organisation use conservative advertising?

(b) What suggestions would you recommended to Mr.Fine with

respect to the advertising strategy?

(c) Should the advertising department be blamed for the company’s

performance?

23





Paper 313 — MARKETING OF SERVICES : CONCEPTS & APPLICATIONS

PART -A


1. (a) Define a service. How can services be classified? Discuss with ex-

amples.

Or

(b) Explain in detail the concept of service strategy designing.

2. (a) Assuming the role of customer, merchant and banker, discuss the

advantages and disadvantages of credit cards.

Or

(b) Give a detailed note on consumer banking with reference to the City

Bank experience.

3. (a) Brief out the marketing strategy adopted by a company dealing with

logistics.

Or

(b) Why should consumer be retained? Discuss this concept in the light

of ‘Is consumer always right’?

4. (a) Is the health services marketing in India going in the right direction?

Comment.

Or

(b) Explain the approach taken up by a super speciality hospital deal-

ing with cardiac and trauma services.

5. (a) Explain the approach followed by an upcoming advertising agency

in a metro city.

24

Or

(b) Describe the emerging trends in the marketing of trademarks and

copyright services in India.

PART -B

(CASE ANALYSIS)

Rajesh Jain, the owner of a large departmental store, was deeply

concerned when new competitive stores entered his area. A research report

indicated that 20% of his customers are planning to switch over. Rajesh

consulted a CRM specialist and was told that 50% of the potential defectors

can be retained if the stores offer Rs. 1,000 as retention reward. As spending

on loyal customers would probably not make them more loyal and Rajesh

did not have the information of the specific customers who are planning to

switch over, Rajesh began to work on this problem seriously and sketched

out the following options.

(a) Do nothing : The stores had 5000 customers, each worth an

average of Rs. 20,000 per annum. If the company do nothing, 80% of the

customers can be retained and therefore the turnover would fall from Rs. 10

crores to Rs. 8 crores.

(b)Give Rs. 1,000 to every customer : The company would loose fewer

customers but would spend Rs. 50 lakhs for customer retention. It is certain

that the turnover will be less than Rs. 10 crores due to some customer

defections.

(c) Reward the right customers : Rajesh thought of using the CRM

data to predict which customers to be defected. The data may be used to

identify the potential defectors and help to limit the offer of the financial

reward of Rs. 1,000 only to the potential defectors.

(d) Purchase a CRM system : A software vendor with the best package

for predicting defectors was called and the cost of the system would be Rs. 2

lakhs. But the implementation cost would be another Rs. 2 lakhs. The CRM

system is expected to identify 60% of potential defectors accurately. The

remaining 40% identified as potential defectors may in fact are loyal

customers.

25

After sketching on the four alternatives, Rajesh landed in confusion.

He wanted to find out a solution that not only solves the problem on hand,

but arrests its future occurrence also.

Question :

Analyse the above case and advise Mr. Rajesh Jain.

26





Paper 411 — SOCIAL PROCESSES AND BEHAVIOURAL ISSUES

PART-A


1. (a) What are work ethics? How do you promote ethical behaviour among

employees?

Or

(b) Discuss in brief the social transition that is taking place in Indian

Society and its impact on workers.

2. (a) What is stress? Explain the strategies for coping up with stress.

Or

(b) Why should organisations give importance in understanding hu-

man behaviour?

3. (a) Explain the process of feedback.

Or

(b) What is interpersonal style? Explain its importance.

4. (a) Explain the various styles of conflict management.

Or

(b) Describe the process of communication and how does it help in

achieving the goals of an organisation.

5. (a) What is integration? What are the steps to integration?

Or

(b) What is organisational effectiveness? How can it be evaluated?

PART -B

(Case analysis)

6. Ajay and Rahul were two clerks handling payments from customers in

the office of ABC Ltd, Both were appointed recently about one year back. By

manipulating the accounts. Mr. Ajay was stealing some amount from the

27

payments as these were received. During the third month of employment

Rahul learnt of Ajay’s thefts but decided not to inform the management,

rationalising that Ajay’s personal conduct was none of his business. By the

time Mr. Modi, the chief accountant to whom these two has to report learnt

of this theft, Mr. Ajay had stolen Rs. 1,00,000 from the payments. During

investigation Mr. Modi has come to know that Mr. Rahul had known about

this theft for several months. At the time of appointment both of them had

been instructed that strict honesty would be required of them.

Questions :

(a) Is it right on the part of Mr. Rahul to remain silence about the

theft?

(b)What disciplinary action would you recommend for each of the two

clerks?

(c) Will the disciplinary action be preventive or corrective or both?

How would you promote work ethics among employees?

28





Paper 412 — HUMAN RESOURCE DEVELOPMENT

PART-A


1. (a) Define HRD. State the objectives and benefits of HRD.

Or

(b) Explain HRD matrix and various subsystems of HRD.

2. (a) Explain HRD functions and role of line manager in HRD.

Or

(b) Explain the role and responsibilities of HRD manager.

3. (a) What is mentoring? How does-it help in the effective implementation

of HRD?

Or

(b) How do you make counselling effective?

4. (a) Write about HRD climate existing in the public sector units in India.

Or

(b) Discuss the importance of HRD both at the micro and macro levels.

5. (a) What are the basic features of a learning organisation? How can a

learning organisation be created?

Or

(b) What are the major principles in designing HRD systems in the

modern organisation?

PART-B

(Case Analysis)

6. Dileep mills manufactures woollen clothes over the years it has earned

an envious reputation in the market. People associated Dileep mills with

high quality woollen garments. Most of the employees joined the company

long back and are nearing retirement stage. The process of replacing the old

29

employees with younger employees has already begun.

Recently, the quality of the garments is deteriorated. The company

lost several good customers. The management and the production head held

several meetings with employees and middle level executives. They found

that the company uses the best material but the work manship has gone

down. There were radical changes in the organisation restructuring which

imposed regulations and rules very strictly. The younger generation in the

employees have started resisting these bureaucratic system vehemently.

When asked about the same environment, the old employees said that they

worked diligently and honestly with the old set up. But things changed with

new organisation setup. The workers under new contract has a very little

freedom in the workplace. They are expected to bend their will to rules and

regulations. As they lead to arguments between the workers and foremen in

the shop floor, thus production has suffered in quality and quantity. The

production manager is now thinking of bringing a new radical change in the

control system prevailing in the organisation.

Questions:

(a) What are the reasons for the deterioration of quality of the manu-

facture in the company?

(b) What type of control system would you suggest to the company to

improve the production?

(c) What must be done to develop the younger employees for meeting

the standards of organisation?

(d) How does HRD mechanism can be applied to resolve the conflict?

30





Paper 413 — HUMAN RESOURCE PLANNING

PART -A


1. (a) Define HRP. Explain the various factors effecting HRP process.

Or

(b) Explain the barriers to HRP. Bring out the requisites for effective

planning in modern organisations.

2. (a) How do you forecast supply of human resources?

Or

(b) How does demand forecasting help for an effective HRM?

3. (a) Define job evaluation. Explain any two methods of job evaluation.

Or

(b) Discuss the sources of errors that can distort or render job analysis

information in accurate.

4. (a) What is employee orientation? How is formal orientation programme

conducted?

Or

(b) What are different methods of training?

5. (a) What is HRIS? Explain the procedures of setting up of HRIS in an

organisation.

Or

(b) What is HR accounting? Describe the significance and uses of HR

accounting.

PART -B

Case analysis

6. Ram Kumar is the sales manager of a reputed corporation. He has 25

employees in his department and all are paid commission for their sales in

31

their territories. For the past three years the market for company’s goods

has been steadily growing and the majority of the staff met this growth with

increased sales. One employee Krishnan particularly has not kept up with

the pace. He has been with the company for the last 20 years and now he is

56 years old. He is a friendly man, depandable and loyal to the company. He

was loved by peers and superior. He has been counted as an asset to the

company. But now the performance of Krishnan is not as others. He does

not have determination to acquire a significant increase in sales.

Ram Kumar wants to change this situation and motivate Krishnan to

improve his performance to match to that of young peers. To accomplish

this Krishnan has to begin to do more new things but Ram Kumar is not

sure how to go about trying to motivate him. Unlike majority of the new

employees Krishnan is nearer to his retirement. This makes Ram Kumar to

think of on further action.

Questions :

(a) If you were Ram Kumar, what would you do?

(b) What do you suggest to motivate Mr. Krishnan to help him contribute his

best?

(c) Should Ram Kumar involve his team members in framing the solution?

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