SREERAM KRISHNAN : +91-90430 02910 : ksmrsm@yahoo.com, sreeram.krishnan.1@gmail.com

: “SARADA”, Plot No:25, Rathinam Nagar, 22nd East Street, Thiruvanmiyur, Chennai – 600 041

SENIOR PROFESSIONAL - HOSPITALITY MANAGEMENT

“Distinguished career of over 20 years in the Hospitality sector, providing the vision, leadership, strategy and action to drive operational and financial results.”

“Understanding of guest concerns, prioritizing resolution and acting to achieve the greatest impact and engaging staff to exemplify a "Guest First” mentality.”

Profile Summary

A consistent performer with a proven track record of increasing revenues and streamlining workflow with expertise in:

Strategic Planning ~ Multi Unit Operations ~ Business Excellence ~ Customer Delight ~ Resource Mobilization ~ Business Process Reengineering ~ Turnaround Leadership ~ Budgeting ~ P&L ~ Cost Rationalization ~ Change Management ~ Corporate Marketing and Sales ~ Renovation and

Rebranding ~ Pre Opening ~ Owner Relationship ~ Project Management ~ Contracting ~ Mystery Audits ~ Micro Biology Lab ~ SPA –Set up & Operations ~ L&D ~ BSC ~ HRM

Recognized for a balanced approach towards hotel operations, revenue and profits as well as mentorship

of talent/employees. Strategic thinker with ability to develop and support business plans and provide solutions that are

beneficial to the guests and organization. Proficient in maximizing human capital with integrity and applying interpersonal skills for cementing

relations with stakeholders within & outside organizations. Adept in negotiating skillfully in tough situations, selling ideas persuasively, settling differences

collaboratively and creating win-win concessions without damaging relationships. Proficient in hosting VVIP’s. Hosted Mr. Narendra Modi, Prime Minister of India and Mr. Rajnath Singh,

Home Minister of India apart from regularly hosting various state ministers and top industrialists. Excellence in creating and executing department strategies that drive the hotel to exceed guest

satisfaction and revenues. Core Competencies Conceptualize, develop and implement objectives for Hospitality Operations based on the strategic

business plan.

Lead the executive management team to implement development and strategic plans to meet the company’s short and long term goals and objectives.

Review and analyze daily operations, company financials and data to determine progress towards stated goals and objectives.

Coordinate and manage overall facilities stabilizing, renovating as well as expanding the hotels for profitable operations including budgeting / sales / costing.

Implement systems and manage daily operations of multiple units to achieve maximum operational efficiency, revenue and guest satisfaction.

Develop budgets and annual plans to manage units as per organizational needs & parameters Maintain positive relationship with the Owners. Work Experience Apr’ 16 – Dec’ 16: Raj Park Hotels Pvt. Ltd. (earlier Ramada Raj Park)

as General Manager – Operations and Administration Key Result Areas

Overall management of the property in accordance with pre-approved budget and business plans. Maximize financial profitability of the property during a given year and on a long term basis. Re-establish the various departmental HOD’s, staff required and implement SOP’s for effective

operations. Day to day management of all employees in accordance with the Company’s values, operating

principles and operating standards and in accordance with Indian laws.

Maximize asset value of the property through adequate upkeep, maintenance and generated cash flow.

Highlights: Recruited and re-established the departmental HOD’s and staff for effective operation within a short

period of six months. Achieved a 8% increase in ARR and a 5% increase in revenue YOY vis a vis the previous year. Interacted with and reported to the Owners. Sep’ 14 – Aug' 15: SRM Hotels Pvt. Ltd. as General Manager - Marketing Key Result Areas To Re-establish the Corporate Marketing Office for the group and increase the visibility and sales of all

the hotels in the group. Highlights: Promoted to General Manager - Marketing to head the corporate marketing office. Achieved a 22% overall revenue growth in the department YOY vis a vis the previous year within six

months. Increased revenue from OTA’s by over 25%. Interacted with and reported to the Owner and Owners representative. Dec’ 13 – Jan’ 14: Royal Island Beach Club/The Island – The World Islands, Dubai as General Manager - Operations Key Result Areas / Highlights: Launched the Island and Club after take over by the new management in 2013. Conceptualized and implemented plans pertaining to club activities for Christmas and New Year

involving: o Accommodation in Independent Chalets o F & B Outlet o Theme based Banqueting.

Administered the budgets & financial planning for both the events and maintained statistical financial records.

Enhanced customer delight, promoted business and forecasted operational needs to meet with the scheduled TAT to enhance efficiency.

Streamlined the outsourcing process and monitored the outsourced staff. Administered a gamut of operations such as:

o Purchase of supplies & furnishings o Purchase of Raw Materials and Beverages o Liaising with contractors & suppliers

Interfaced with the owner and offered feedback Dec’ 09 – Sep’ 14: SRM Hotels Pvt. Ltd., Trichy as Deputy General Manager Key Result Areas Conceptualized and implemented strategic plans pertaining 2 hotels with a combined inventory of 155

keys including: o Guest Rooms, Suites, Independent Villas & Multiple F & B Outlets o Huge banqueting space and a huge Air Conditioned Marriage Hall

Enhanced customer delight, promoted business and forecasted operational needs to meet within the scheduled TAT and to ensure efficiency.

Administered budgets & financial planning activities for both the assigned units and maintained statistical-financial records.

Created and implemented unit specific SOP’s to increase standards and efficiency. Streamlined the recruitment process and monitored staff to reduce the attrition level. Streamlined the purchase process to ensure best quality products at a competitive cost. Administered a gamut of operations such as:

o Events & Conferences o Monitored supplies & furnishings o Liaised with contractors & suppliers o Interfaced with the owner and offered feedback

Highlights: Pivotal in:

o Formally getting a Star classification for the unit. o Upgrading & recertifying the main unit from ISO 9001:2000 to ISO 9001:2008 o Implementing SOPs aimed at enhancing efficiency & customer delight o Taking over two units, refurbishing and rebranding the properties as per Brand Standards. o Getting awards from Trip Advisor, Make My Trip and Go Ibibo for excellence in operations.

Distinction of representing the hotels in the Trichy Travel Federation Forum and in Travel Marts both on domestic and international platforms.

Reported to the Owner and Owners Representative. Previous Experience Dec’06- Sep’09: Gnet Impex Pvt. Ltd., Mumbai as Head – Learning and Development Jul’06 - Nov’06: Krizm Hotels Pvt. Ltd., Delhi as DGM – Training & Development May’04- Jun’06: Park Hyatt Goa Resort & Spa, Goa as Training Manager Mar’03- Apr’04: Indian Hotels Company Ltd., Chennai as Assistant Manager – Training Oct’01–Mar’03: CustomerAsset.com (currently First Source), Bangalore as Assistant Manager – Training Jun’00 – Sep’01: Radisson Hotel St. Thomas Mount, Chennai as Assistant Manager – Front Office Mar’99 – Feb’00: Jaypee Palace Hotel, Agra as Assistant Manager - Front Office Jan’98 – Jan’99: Oasis Beach Hotel, Dubai, UAE as Senior Receptionist - Front Office May’95 – Jun’97: Welcomgroup Chola Sheraton, Chennai as Multi Skilled Agent - Front Office Previous Career Highlights Was a Consultant Trainer for DOW Chemicals between December 2006 and September 2009. Associated with Delta College Corporate Services, USA in India between December 2006 and September

2009 to deliver their programs in India and South East Asia. Facilitated training for people of Multiple Nationalities across India and South East Asia. Have worked and facilitated training in Indonesia, Singapore and Shanghai during my stint with Gnet

Impex. Set up the Corporate L & D department at Lemon Tree Hotels and introduced E Learning. Helped set up a Micro Biology Lab at Park Hyatt Goa Resort and Spa. Helped in the setup of Sereno Spa and its training, at Park Hyatt Goa Resort and Spa, which has won the

Best Spa of the World award from Conde Nast and is continuing to win various awards. Conducted frequent Mystery Audits at Park Hyatt Goa Resort and Spa. Handled the training needs of Three units in Chennai of the Taj Group. Sent to Scotland to learn the client’s process and transition the same to India in CustomerAsset.com. First Front Office member of the Preopening Team at the Oasis Beach Hotel, Dubai. Education General Management Program from IIM, Ahmadabad and Royal University of Bhutan in 2011. Diploma in Hotel Management, Catering Technology & Applied Nutrition from The Institute of Hotel

Management, Catering Technology & Applied Nutrition, Chennai in 1995 Professional Memberships Alumni of:

o IIM, Ahmadabad o Royal University of Bhutan o IHMCT & AN, Chennai

Certification/ Trainings/ Workshops/ Enhancements Certified Trainer for:

o Collaborating Effectively Across Cultures by TMC o Situational Self-Leadership by the Ken Blanchard Companies o Facilitating For Results by Achieve Global o Presentation Skills by Delta College Corporate Services, USA o Hyatt International o Taj Group of Hotels

Business of Training Workshop by Hyatt International in 2005 Balanced Scorecard Workshop by Taj Group in 2003 Leadership Skills Workshop by Taj Group in 2003 Certified to assess a Tata Group company, as per the Tata Business Excellence Model based on the

Malcom Baldridge Criteria in 2003

Trainer Development Program, conducted by The India Tourism Human Resources Development Committee, Chennai in 1996

Fire Safety Course conducted by: o Maritime Industrial Fire fighting Academy, Dubai in 1999 o FHRAI & Usha Fire Safety and Certified as a Life Saver

Personal Details Date of Birth: February 05th, 1974 Languages Known: English, Hindi, Tamil, Malayalam, Basic: Spanish, French, Japanese, Arabic, Kannada