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squeeze > conversation

05/03/2023 2

lella varesano > about

JOB EXPERIENCES: CREATIVE APPLICATIONS FOR FIRMS, RESEARCH AND SCHOOLS

> CONSULTANT - since 2005 projects about new media communications strategies related to creativity and art in general and recently emotional products> RESEARCHER - since 2008 head of the two University research project for a design brand - Moroso spa - “Study and development of a new visual communication models for industrial and teaching application” which created morosoworld.it the prosumer magazine devoted to built a new design community on line. www.morosoworld.itPhD research project in Multimedia Communication about “ Creative process in ID.”> DIRECTOR NewMediaLab - a private institution in Trieste devoted to studies the creative impacts of new media in culture and how to use technologies as a creative tools in schools www.newmedialab.org>TEACHER - since 2000 I taught in Udine University subject like: ICT, New media studies and lab about Communication strategies and Visual design'.

constants of my life > creativity > art > technology > new media languages > semiotic > visual interfaces

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the story > early 80s

_ ART the intuition of product

_ BUSINESS the potential to find a market

_ TECHNOLOGY the best instrument to do that

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DIGITAL PRODUCTS communicate through two elements:

1. MESSAGE_ WHAT you want communicate

2. INTERFACE _ HOW you want communicate ( HARD and SOFT)

THE CONTENT OF COMMUNICATION IS MADE BY BOTH

the story > 30 years after

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NOW… LET’S TALK ABOUT INTERFACE

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this language consists of the following elements

_Devices (memory, format, etc.)

_Services (software, features 2.0, 3.0, etc)

_Way of acting (linear, hypertestual, GUI, TUI, etc)

INTERFACE IS A LANGUAGE

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Cooper (2005)

MULTIDISCIPLINARITY IS NECESSARY design = technology+art+science

1_BEHAVIOR functional elements Software engineer 2_FORM aesthetic elementsVisual designer3_ CONTENT meaning elementsDomain expert

INTERFACE DESIGN

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> new STRATEGIES more related to multicultural aspects

> new GOALS not only ergonomic/functional but also involving feelings and emotions

> new DESIGN methodologies from HCI to ID devoted to multidisciplinarity

NEW DEVICES need NEW INTERFACES

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INTERACTIVE SYSTEMS ARE CHANGING

HCI Human Computer Interaction

applied science from informatic sector Interface for goals > helps interaction

between man and machine

ID Interaction Design

applied art from design sectorinterface for context > heps the

communication with the machine

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DO > how does the user act? (pressing buttons, icons and touch )

FEEL > how does the user perceive ?(the feelings from the environment )

KNOW > how does the user know? (which knowledge remain, the experience)

Verplank (2003)

INTERACTION DESIGNis the balance between

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interaction > evolution USERS COMMUNICATE WITH THE DEVICES THROUGH INTERFACES

According to Winograd (1996) new ways of acting will lead to new ways of thinking and again will produce new ways of acting.

Today digital native ( born in middle 90’ ) are already part of that process, and we can say that new ways or retrieving informationproduce new ways of thinking…

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new market > services

  

the new market is not made of products but is made of services, the product is dissolved for this reason INTERACTION has become increasingly important

https://www.facebook.com/noproperty-270872916413788/

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new platforms > new services

> new software> repository on line> social platforms > cloud and special toolsDATA SUSTAINABILITY?

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> new strategies for delivering knowledge

> new meaning of time and place to use

> more nomadic and more private

? New ways to be social ?

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communication > multi channel ----------- PRODUCT ARE MADE FOR PEOPLE ------------

PRODUCT/device CONTEXT SERVICESPC, interactive tv HOME, OFFICE Web sites, web 2.0

Installation interfaces EVENTS, EXHIBITIONS Artistic and infotaiment services

Mobile technologies EVERYWHERE App, communities, repository

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boundary zones > new concept

BOUNDARY ZONES ARE THE NEW PLACES WERE ALL MEDIA START THE NEW CHALLENGE TO LEARN

NEW WAY OF COMMUNICATION USING HYBRID LINGUISTIC MODEL

when you step into an intersection of fields, disciplines, or cultures,

you can combine existing concepts into a large number of extraordinary new ideas

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NEW SERVICES are deployed through newCONTEXTS OF USE simultaneously:

function of ART = building bridges

WEB > community oriented

INSTALLATION > interactive sensible space

MOBILE TECH > mobile apps

A CHALLENGE TO SPEAK THROUGH DIFFERENT CHANNELS

digital communication > learn new languages

V

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!!! THANKS !!!

???QUESTIONS???

… all details and references…

www.newmedialb.org