Agenda

Start Time End Time Title

9:00 10:00 Intro and What's new in SQL Server 2012

10:00 10:15 Break

10:15 11:30 Increasing High Availability and Decreasing Complexity

11:30 12:30 Lunch

12:30 1:00 Real-Time Data Integration

1:00 2:15 Self-Service Analytics and BI with SQL 2012

2:15 2:45 Demystifying Big Data

2:45 3:00 Break

3:00 4:00 Consolidate and Optimize SQL Server with the Cloud

4:00 ~ Q&A with everyone

Mark KromerMicrosoft Data Platform Technology Specialist

Introduction to

AlwaysOn Reliable Secondaries

FileTableColumnStore Index

15k Partitions

SQL Server Data ToolsPower View

BI Semantic Model

Data Quality Services

Full-Text Search Performance

Distributed Replay

Reporting Alerts

ODBC Driver for Linux

Statistical Semantic SearchWindows Server Core Support

Multiple Secondaries

Availability GroupsDefault Scheme for Windows Groups

T-SQL Enhancements

Full Globe Spatial

SSMS to Windows Azure Platform

PowerPivot Enhancements

Master Data Management Excel Add-in

PowerShell 2.0 Support

PHP & Java Connectivity

SQL Audit for All Editions

CDC Support for SSIS

New SSIS Design Surface

Online Operation Enhancements

Multi-site Clustering

Unstructured Data Performance

Resource Governor Enhancements

Database Recovery Advisor

HA for StreamInsight

Flexible Failover Policy

Extended Events Enhancements

Contained Database Authentication

SharePoint Active Directory Support

SQL Server Express LocalDB

User-defined Audit

Audit Filtering

Audit Resilience

FTS Support for Czech and Greek

AlwaysOn Connection Director

Ad Hoc ReportingSSIS Troubleshooting

SSIS Package Management

T-SQL Debugger Enhancements

Spatial 2D Support

Unstructured Data Performance

Microsoft SQL Server EvolutionIncreased functionality and enterprise-level performanceover the last decade

Mission Critical Confidence

Breakthrough Insights

Cloud on Your Terms

Unlock new insights with

pervasive data discovery across the

organization

Enable mission critical

performance and availability at low TCO

Create business

solutions fast, on your terms across server and private or public cloud

PEACE OF MIND AT THE RIGHT PRICE

Mission Critical Confidence

Mission Critical Confidence

ORGANIZATIONAL COMPLIANCE & PEACE

OF MIND

REQUIRED 9s & DATA PROTECTION

BLAZING-FAST PERFORMANCE

Greater flexibility and availability with SQL Server AlwaysOn

Maximized hardware resources

Support for Windows Server Core to reduce planned downtime

AA A

Column-based query accelerator for dramatic performance gains

Faster performance for FILESTREAM, spatial & FTS

User-defined server roles for better separation of duties & Audit support across editions

SharePoint & Active Directory integration for secure BI data

Simplified application testing with Distributed Replay and streamlined troubleshooting with Extended Events

AlwaysOnHelping enable global HA, through greater uptime and manageability

Synchronous data

movement

Asynch

ronou

s dat

a

mov

emen

t

AG

AG

AG

AG_Listener

HIGHER PRODUCTIVITYSingle solution to manage; Availability Groups for Clustering, Mirroring, Log Shipping, and Diagnostics

Wizards for easy set up; dashboards for visibility

GREATER UPTIME & H/W USEMultiple, active secondaries

Multi-database failover

Faster connections and page repair

Offload & distribute workloads to secondaries

ADDITIONAL BENEFITS

Scale on demand; distribute workloads across readables

Performance gains by shifting workloads off primary to secondaries, including backups

Unified HA Solution

Expanded Security and Compliance

ExpandedAUDIT

Source: ITIC 2011: SQL ServerDelivers Industry-Leading Security

“Most secure of any of the major database platforms.”

Better separation

of duties

&

2002 2003 2004 2005 2006 2007 2008 2009 2010 20110

20

40

60

80

SQL Server Oracle DB2 MySQL

Notes: Update as of 1/18/2012 inclusive. Chart counts NIST CVE – Reported Software Flaws by “published” date, utilizing the NIST NVD. SQL Server Query = Vendor Name: Microsoft Corporation; Product Names: sql_server, sql_server, sql_server_desktop_engine, sql_server_express_edition, sql_server_reporting services, sql_srvsql_srv_desktop_engine; Oracle Query = Vendor Name: Oracle; Product Name: ‘Any’, all CVEs where “Vulnerable software and versions” lists a database product; DB2 Query = Vendor Name: IBM; Product Names: db2, db2_content_manager, db2_content_manager_toolkit, db2_server, db2_universal_database; MySQL Query = Vendor Name: mysql, mysql-ocaml, mysql_auction, mysql_eventum, mysql_quick_admin, mysqldumper, mysqlnewsengine; Product Name: ‘Any’

Mission Critical and Blazing Fast Performance

Blazing-Fast Performance

¹Source: Microsoft customer evidence, Choice Hotels International²Source: Microsoft customer evidence, KAS Bank³Source: Microsoft customer testing; common data warehousing queries

ColumnStore IndexNew

transactions per day²

100,000,000

10xNow, up to Faster³

transactions per second¹

57,000“400 percent improvement in performance.”

First American Title Insurance Company

Columnstore Indexes:Processing Data

Columnstore vs. RowstoreNew Batch Processing in EngineColumnstore index scan can produce batches or rows

Batch-enabled operators get batchesNon-batch operators get rows

Query optimizer decides

List

of

qualif

yin

g

row

s

Column vectors

Batch object

12

Columnstore Indexes:Fetch Only Needed Columns

SELECT ProductKey, SUM (SalesAmount) FROM SalesTable WHERE OrderDateKey < 20101108

StoreKey

01

04

04

03

05

02

StoreKey

02

03

01

04

04

01

RegionKey

1

2

2

2

3

1

RegionKey

1

2

1

2

2

1

Quantity

6

1

2

1

4

5

Quantity

1

5

1

4

5

1

OrderDateKey

20101107

20101107

20101107

20101107

20101107

20101108

OrderDateKey

20101108

20101108

20101108

20101109

20101109

20101109

ProductKey

106

103

109

103

106

106

ProductKey

102

106

109

106

106

103

SalesAmount

30.00

17.00

20.00

17.00

20.00

25.00

SalesAmount

14.00

25.00

10.00

20.00

25.00

17.00

Extended Events Enhancements• Flexible event selection, logging, and filtering with Extended Events

• Simplified diagnosis of functional and performance troubleshooting with new user interface for Extended Events

MISSION CRITICAL CONFIDENCE

Distributed Replay• Simplified application testing and upgrade

• Minimize errors in upgrades and proactively conduct capacity testing to simulate production environment and protect performance

PEACE OF MINDStreamlined management

Data Exploration and Visualization

Breakthrough Insights

Rapid Data Exploration and Visualization

Stunning, interactivedata visualizations,

Power View

Familiar tools built on Excel &

SharePoint

Mashup data, PowerPivot

“Only 28% of

potential users are using

the standard BI platform

of choice in

organizations¹”

¹ Gartner, “The Consumerization of BI Drives Greater Adoption,” James Richardson, June 3, 2011

Managed Self-Service BI

Gaininsight

& oversight

End usercreated,

IT managed

Single administration

from SharePoint17

“We can balance our employees’ need for rich

information and collaboration with IT’s

need to manage the safety & confidentiality

of information.”

CareGroup Healthcare System

And Big Data Analytics & Data Warehousing

“Parallel Data Warehouse runs

complex queries about 160 times

faster, providing a data load over

1 Tb/Hour and fully integrates into

a complete BI Solution”

StructuredUNSTRUCTURED,

& real-timeMassive Scale,

Low Cost

>24TBANALYTICAL SOLUTIONS¹

>600TBDATA WAREHOUSES W/ TRUE MPP²

¹Source: Microsoft customer evidence, Yahoo ²Source: Microsoft testing

CompleteBI SOLUTION

—DirectEdge, US Stock Exchange

Credible, Consistent Data

% of master data complete & accurate

Hrs spent per employee each week searching for info

Top 20% Performers 1.2hrs

Middle 50% Performers 2.8hrs

91%

68%

Under 50%Bottom 30% Performers 6hrs

Companies with accurate data perform better¹

Single BI Semantic

Model

Data Quality Services

¹Source: “Turning Pain into Productivity with Master Data Management,” Aberdeen Group, Feb 2011

MasterDataServices

Credible Consistent Data

CREDIBLE, CONSISTENT DATAAccessible data cleansing tools

Data Quality Services

• Profile, cleanse, and match data• Build a knowledge base • Improve data quality using organizational knowledge and

3rd party data providers including providers in Windows Azure Marketplace

• Accessible by data stewards

BREAKTHROUGH INSIGHT

CREDIBLE, CONSISTENT DATAEfficient and familiar data managementMaster Data Services Enhancements

BREAKTHROUGH INSIGHT

• MDS Add-in for Excel• Improves access to master data• Lowers the barriers to getting started

• Overhauled user experience for Explorer and Integration Management capabilities• Add/deleted more quickly• More easily move members in a

hierarchy• Entity-based staging for easier data

loading

Master DataServices

Common Tools, new unified DEV experience

Optimized Productivity

78%TOTAL COST OF ADMINISTRATIONSAVINGS OVER ORACLE¹

Optimized Productivity

Common Tools

Build, extend & manage apps anywhere

new unifiedDEV EXPERIENCE

SQL Server Data Tools

Build in a Productive Development EnvironmentSQL Server Data Tools (SSDT)

Database

Projects

SQL SERVER DATA TOOLS

Declarative not scripted

Model-based design & validation

Same tools when connected or offline

Schema & app under team source code control

Integrated development environment

Target on-premises or in the cloud

Unified across server, BI & cloud

Simplify complex programming tasks with T-

SQL enhancements

Ease database migrations with improved

support for ANSI SQL standards

Schema differencing for‒ Incremental import & deployment ‒ Drift detection & reconciliation

Test locally, deploy to all versions SQL Server or SQL Azure

DBA Productivity Enhancement

Point in Time Recovery Using New Timeline

Unlocked for Deep Insights

Big Data

Two Hadoop connectors for SQL Server and Parallel Data Warehouse now available included with SQL Server

Hadoop based distribution on Windows Server and Windows Azure currently in CTP

Big Data, Unlocked for Deep InsightsBusiness Insights to all users from structured or unstructured data

Data

Velocity

Variety Variability

Volume

Microsoft partnering with Hortonworks for an Apache Hadoop™ based distribution for Windows Server and Windows Azure

• Broader access of Hadoop to end users, IT professionals and Developers

• Enterprise-ready Hadoop distribution with greater security, performance and ease of management

• Breakthrough insights with the use of familiar tools such as PowerPivot for Excel, SSAS and SSRS

SQL SERVER DELIVERS

Big Data is defined by

• Volume: Cheaper storage & new sources

• Variety: 80% non-relational

• Velocity: Real-time analytics needed

• Variability: Challenging to analyze

MICROSOFT ROADMAP & STRATEGY

Cloud-Ready Information Platform

Private & Public Cloud

WHY SQL SERVER 2012 FOR HYBRID IT Common > • Active Directory® • Common Development Tools

• Common Management Tools

FLEXIBILITY & CHOICE SCALE ON DEMAND ANY DATA, ANY SIZE

Cloud on your terms

FLEXIBILITY & CHOICE SCALE ON DEMAND ANY DATA, ANY SIZE

• Build and extend applications quickly

• Move apps seamlessly on-premise to cloud

• License mobility

• AlwaysOn & SLA-driven availability

• Scale up on-premises

• Scale out quickly with self-built private clouds, appliances and SQL Azure

• Any type of data - unstructured | structured | complex

• Integrate 3rd party data and activate new data

• Monetize your data

Hybrid IT

TraditionalNON-VIRTUALIZED

PrivateCLOUD

PublicCLOUD

Cloud-Ready Information Platform

On Premises & Private cloud Public Cloud

OData

Common Tools

Data Sync

Extend any data

Extend anywhere

End user analytics

Common Architecture

Cloud On Your Terms

OPTIMIZED PRODUCTIVITY

SCALE ON DEMAND & FAST TIME

TO SOLUTION

EXTEND DATA ANYWHERE

DAC parity across Denali and SQL Azure to seamless extend new applications

FileTable for increased data storage flexibility

Greater interoperability and support for web applications

Single database application development experience with Microsoft Project “Juneau”

Streamline virtualization management with System Center Virtual Machine Manager

Roadmaps for SQL Server appliances and reference architectures

Common architecture across server, appliances and cloud

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Mark Kromermkromer@microsoft.comhttp://mssqldude.wordpress.comhttp://www.twitter.com/mssqldudehttp://www.sqlmag.com/blogcontent/sql-server-bi-blog-17