Jessica Lim

SPUR

An app and website that creates an authentic experience with movie and music content that understands you by giving you

suggestions based upon your interests and personality. (called Spur based on impulsiveness and incentive)

BRAND ¡  Tone— Fun and inspiring to know more movies and music ¡  Style— minimalistic appearance, easy options to follow ¡  Mood— matches your mood or puts you in a better mood than

from when you started

Spur is your cool friend that shows you a new band and your new favorite movie.

MESSAGE

Teens-30 year olds

Teenage years are when you learn your interests. Twenties and thirties are when your interests are established.

TARGET AUDIENCE

§  people have a favorite movie, song, band or TV show

§  provides a suggested list of works that correspond to your interests and current mood.

§  a service that can connect users to other services such as Netflix or Soundcloud.

§  user gains knowledge of other, or more, movies and music.

BACKGROUND INFORMATION

Based on the user’s mood, interests, and style, this app/website suggests movies and music

for the user to watch or listen to. Spur will broaden the user’s interest and knowledge of

different music and movies that they otherwise would not know of

OBJECTIVE & GOAL

¡  A better internet experience by getting direct recommendations.

¡  Aimless internet browsing will be cut down and Spur can give the user suggestions that are beneficial to the them personally.

¡  Spur values the user’s interests to expand their knowledge and interests in unfamiliar fields of entertainment.

PRINCIPLES/VALUES

¡ Traffic counter for number of sign ups, sign ins, and uses

¡ User will know more movies and music beyond their initial interests

¡ More sign ups with participating website accounts (Netflix, Pandora, Soundcloud, etc.)

SUCCESS METRICS

¡ Legal- Netflix, Soundcloud, and other websites/programs may not give consent to connect their service

¡ Some people may not have accounts for websites like Netflix (pay to use)

¡ Competitor/industry- many websites already have a “Recommended for you” section that suggests users other mediums

CONSTRAINTS

PERSONA 1 “THE ASPIRING ARTIST”

REMI

ABOUT: §  Tech savvy- has all Apple products (iPhone, iPad, etc.) §  Won best student short film his junior year §  Plays guitar well– considered a music degree §  Spends a lot of time watching movies and critiquing

them with friends

CHALLENGES: §  Senior year is stressful and he has many assignments

due §  He needs to develop senior thesis and final film projects

but is in a creative rut §  With the stress and longing to finish school, he is

becoming unmotivated and uninspired to do anything §  He wants to be surrounded by new people and works

with new perspectives and styles to spark his imagination

§  21 years old §  Senior NYU film student §  Aspiring film writer/director §  Busy and fast pace New Yorker

JAMES ¡  30 year s o ld ¡  Works 9 -5 in customer

ser v ice at insurance company

¡  Sing le but dat ing ¡  Bachelor degree in bus iness f rom univer s i ty ¡  L ives a lone in one bedroom

apt . ¡  Goes to gym four t imes a

week ¡  Does not have a smar t

phone CHALLENGES ¡  Has f ree t ime he wants to

f i l l a f te r work and gym ¡  Only fami l ia r w i th mus ic on

the rad io and mov ies in theater s

PERSONA 2 & 3 “THE AVERAGE GUY” & “THE IMPRESSIONABLE MIND”

SARAH §  15 years old §  High school freshman §  Middle child of 3 siblings §  Is always attached to her iPhone §  Cheerleads, is in Art Club, and the

Drama club

CHALLENGES §  She is in between groups of friends

ever since high school started §  She doesn’t know what her style is–

it’s based off of what she hears from friends but she wants to find her own style

Nearing the end of his senior year, he does not know what he wants to do for his f inal projects and l ike many ar t ists, is stuck in creative ruts. The stress bui lding on him, he is becoming unimaginative and uninspired. Lately, he has been real ly into the band Tame Impala and their album “Lonerism.” He heard about Spur from someone in one of his classes and how they used it to f ind other movies to watch that were l ike the ones they saw in class. He decided to download it onto his iPhone. While wait ing between classes in a school bui lding, he created a user profi le where he fi l led in his basic information along with his l ikes in movies and music. Then, he went to the main page where he was asked to either enter his mood or type in an album/artist/song or movie he l iked and wanted to f ind similar results. He typed in “Lonerism” by Tame Impala and submitted. He was then directed to a page that suggested other albums l ike “Lonerism” that had the same psychedelic rock sound. I t also suggested a movie that had similar ideas, Melancholia. On Spur, i t l isted the basic information on the movie and why they chose it . Remi watches the embedded movie trai ler. Later he watches the ful l movie and was then inspired to write a script that involved his own personal experience with lonel iness and anxiety for his f inal project .

USER SCENARIO- REMI “THE ASPIRING ARTIST”

¡  http://invis.io/MUKYM7NX

WIREFRAME