spread the news! 4 best practices for effective email newsletters
TRANSCRIPT
Best Practices for Effective Email NewslettersMany businesses overlook the value of the
email newsletter, assuming this digital
marketing tool is archaic and ineffective in
this day and age. For many, even putting
together email blasts can take a sizeable
chunk of time, let alone an email newsletter,
so companies consider the effort a waste of
time.
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Best Practices for Effective Email NewslettersBut in reality, email newsletters are more effective then ever. In fact:
Over half of email subscribers spend between 10 and 60 minutes reading marketing
emails every single week.
90% of users elect to receive marketing updates via email newsletter over Facebook.
Email newsletters acquire new customers 40 times more often than Twitter or
Facebook.
Your business, too, can take advantage of email newsletters to attract attention and convert
leads into customers. To get you started, we recommend following these four email
newsletter best practices:
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1. Spread the Goodness Out
1. Spread the Goodness Out
Long-form content works exceptionally well for blog posts, but people don’t consume emails
the same way. Instead, readers usually glance over email content, checking for any text or
visual elements that stand out to them.
Make sure to break your email newsletter down into easily digestible sections of text and to
heavily rely on images and other visual assets to convey your message. This will help your
audience stay engaged with your content and retain more information from your email
newsletter.
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2. Take Time on Your Subject Lines
2. Take Time on Your Subject LinesNothing drives the open, click-through, and conversion rates of your email newsletters more
than your subject lines. Take the time to craft a compelling and actionable, yet succinct,
subject line for each email newsletter. Remember this: You can spend hours or even days
creating great email newsletter content, but it won’t amount to anything for your business if
your subject lines don’t get clicks from your audience.
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3. Design Your CTA Button with Care
3. Design Your CTA Button with CareEvery one of your email newsletters should include a clear, specific call-to-action that shows
people what you want them to do and what they’ll receive in return. And, so people will
actually click on it, your CTAs need to attract attention. That’s why we suggest using CTA
buttons instead of a links, as they both catch the eye and are easier for your mobile readers
to click. For more information, check out our previous post on ways to hack the
effectiveness of your CTA button.
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4. Choose Send Times Strategically
4. Choose Send Times StrategicallyTo maximize the effectiveness of your email newsletters you have to optimize every possible
element—even your time of distribution. Often you can the success of your email
newsletters simply by being strategic with your sending schedule. Consider sending your
emails over the weekends when competition is low and attention spans are high. Break your
market into time zones so that your emails are sent to every prospect at peak hours.
What email newsletter tactics have you had success with in the past? Leave a comment
below to let us know!
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