Spotify Ambassador Program

Event Coordinator

• Liason between Spotify and Michigan State University• Research, organize, and execute promotional events on

campus• Network and connect with other businesses and

organizations• Create partnerships• Create awareness/social chatter• Social media• Responsible for budget allocation

Spotify X Starburst◈ Spotify X Starburst College

Easter Egg Hunt Activation155 co-branded eggs

containing Starbursts and a #FoundSomethingJuicy prize redemption insert will be hidden by college ambassadors for students to find.

◈ In order for a winner to claim their prize, they must tweet, post, or share #FoundSomethingJuicy and tag @Starburst, @Spotify and @sean_baranik

Spotify X Starburst ◈ Pre-Activation Tasks

Social PromotionPost event details across various

social channelsCreate Facebook event pageBuild Twitter presence

Personal PromotionHanging promotional materials in

highly trafficked areas on campus

Hand out promotional collateral to students

Educate student organizations about the event

Spotify X Starburst ◈ Activation Tasks

Hide all eggs throughout campus Social media

Announce activation is live and for students to search for eggs in return for premium codes and gift cards

Follow up with connected studentsGoal of 100 social mentions

◈ Results 155 eggs distributed80 social mentions70 premium codes given4 (All) Ticketmaster gift cards givenIncreased brand awareness and

engagement for Spotify Brand

Wisconsin Tailgate

◈ Partnership with RedBull & Fusion Shows

Brought International DJ - 12th Planet

◈ 100+ follows on event playlist

◈ 300+ in attendance