sports interactive europe 2016 - influencer marketing: a new way of marketing - guy-georges...

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WE CREATE FILMS AND CONTENT FOR ALL DIGITAL PLATFORMS,WORLDWIDE.

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INFLUENCER MARKETING: A NEW WAY OF MARKETING

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90% OF ALL CONSUMERS TRUSTINFLUENCER RECOMMENDATIONS.

ONLY 33% TRUST ADVERTISEMENTS.

ATHLETES AND CLUBS ARE MAJOR INFLUENCERS

THIS IS TRANSFORMING FAN COMMUNICATION, E-COMMERCE AND SPONSORING.

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ONLINE VIDEO’S, SOCIAL MEDIA, BEING VISUAL AND MOBILEIT’S THE ULTIMATE WAY TO BUILD A BRAND IN TODAYS’ SOCIAL ENVIRONMENT

HOWEVER, IT’S NOT THE NUMBER OF FANS THAT COUNTS, BUT THE LEVEL OF INTIMACY YOU CAN REACH WITH FANS

REAL FAN INTIMACY

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BRANDS AND ATHLETES LACK DIRECT CONTACT WITH THEIR FANS, MAKING IT DIFFICULT TO INCREASE INTIMACY.

A PREMIUM CONTENT RELATIONSHIP - INVOLVING A TRANSACTION - REALLY RIVETS THE RELATIONSHIP BETWEEN BRANDS AND THEIR FANS, UNLOCKING THE OPPORTUNITY TO GET EVEN CLOSER TO THE BRAND AND VICE VERSA.

REVENUES CAN BE EXCHANGED INTO HIGH QUALITY CONTENT AND INCENTIVES FOR FANS.BRANDS AND FANS CAN MEET, START A DIALOGUE AND EXPERIENCE THE MAGIC OF TRUE INTIMACY

NO (REAL) INTIMACY WITHOUT TRANSACTION

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GET CLOSE 2 PROVIDES A PREMIUM PAID CONTENT PLATFORM WHERE YOUR FANS CAN BUY, WATCH & SHARE PREMIUM VIDEO’S, TICKETS & MERCHANDISE AND ENGAGE.

OF ALL PREMIUM VIDEO’S TRAILERS ARE SHARED VIA SOCIAL MEDIA, DIRECTING FANS, FOLLOWERS TO THE PREMIUM FULL LENGTH VIDEO.

AN OUT-OF-THE-BOX PLATFORM THAT ENABLES YOU TO START PUBLISHING LIVE AND ON-DEMAND VIDEO FAST & EASY, CREATE REAL INTIMACY IN ORDER TO CREATE DIRECT CONSUMER REVENUE.

PREMIUM SUBSCRIPTION CHANNEL

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YOUR PREMIUM PAID CONTENT HAS VALUE.

HOW THIS VALUE IS EXCHANGED WITH FANS WILL TRANSFORM FAN COMMUNICATION:

- SUBSCRIPTIONS; CONSUMER PAYS SUBSCRIPTION FEE (MONETIZE YOUR FANBASE)- BRANDED CONTENT; ADVERTISER PAYS SUBSCRIPTION ON BEHALF OF FAN (INCENTIVE)- CHARITY; CHARITIES SHOWCASE ACTIVITIES (SUBSCRIPTION IS A DONATION)

IN EXCHANGE FOR THE SUBSCRIPTION, IT IS REQUIRED TO LIVE UP TO EXPECTATIONS AND DELIVER HIGH QUALITY CONTENT AND ENGAGEMENT.

THIS IS HOW FAN COMMUNICATION WILL TRANSFORM INTO REAL FAN INTIMACY

PREMIUM; PAID, BRANDED OR CHARITY

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YOUR ‘GET CLOSE 2 CHANNEL’ WILL BE PUBLISHED ON YOUR PERSONAL DOMAIN, DIRECTING TRAFFIC TO YOUR OWN SITE / APP.

EVERY SUBSCRIBER WILL CREATE A PERSONAL ACCOUNT TO ENGAGE WITH YOUR BRAND. THE SAME ACCOUNT WILL ALSO ENABLE THE FAN TO SUBSCRIBE TO ANY OTHER GET CLOSE 2 CHANNEL, ENSURING EASY ACCESS TO ANY CHANNEL WITH ONE SINGLE ACCOUNT.

SIMPLE & FAST ACCESS TO EACH INDIVIDUAL ARTIST, ATHLETE, CLUB, BRAND AND CHARITY WITH ONE USERNAME & PASSWORD.

SINGLE ACCOUNT

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QUESTIONS? FIND US AT THE ADBIRDS BOOTH

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