Sponsorship Proposal - 2015

Port Melbourne Football Club in 2015

Overview

 * Victorian Football League (AFL Victoria)

•   Port Melbourne Football Club Sponsorship

•   Media

•   VFL Telecast Numbers

•   2014 ABC televised games

•   PMFC  Further Opportunities

•   Current  PMFC Partners

•    Promotion

•   Special Sponsorship Packages

•  Benefit Summary

•   Proposed Term and Investment

•   New Function Room & Administration Facility

Captain John Baird & Coach Gary Ayres2011

• AFL Victoria is the state-level sport governing body for Australian rules football in Victoria

• The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’

• AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria,

providing enjoyment and well being within an inclusive environment

• Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the

Victorian metropolitan and country leagues

• The same number of people attend Victorian community football each week as a round of AFL matches

• The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in

Victoria and has been running since 1877

AFL Victoria

Port Melbourne Football Club – Sponsorship - 2015

Designations:

• Support Partner of Port Melbourne Football Club

• Support Sponsor of Port Melbourne Football Club

Assets:

• Average home game attendance (9) games for 2014 – 1,650 patrons

• Average VFL Final’s attendance (3) games for 2014 – 4,100 patrons

•   Signage at all PMFC games including telecast home games (including VFL Finals Series)

•  Port Melbourne ABC telecast home games at Port Melbourne in 2014 (2)

• Port Melbourne ABC telecast away games 2014 (3)

• VFL Final Series ABC telecast games in 2014 (6)

• Port Melbourne ABC telecast finals games in 2014 (3)

Media:

• In 2014 - 5 x 3 hour broadcasts featuring Port Melbourne Football Club on ABC TV (Audience figures courtesy AFLV &

ABC Television)

• In 2014 - 6 x 3 hour broadcast on ABC TV (VFL Final Series)

• In 2014 signage featured in ABC TV pre-game interviews

• In 2014 VFL Final Series Port Melbourne featured in 2 games

• The opportunity to advertise in Weekly VFL Record featuring company brand (4,000 editions per week)

• Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites

• website link on PMFC website

• Radio coverage – Community Radio (eg. Casey Radio, SEN, 3WBC, VFL Radio, Vision Australia Radio)

• Herald Sun & The Age provide coverage to AFL Victoria’s premier competitions

• Leader and Weekly Community Newspaper coverage in relevant areas

• Port Melbourne Football Club Facebook & Twitter pages

Port Melbourne Football Club – Media

P18+ % Metropolitan Area Average

Regular Season 6% 33,000

Qual/Elim Finals 7.05% 33,000

Semi Finals 3.3% 20,500

Preliminary Finals 13.6% 75,500

Grand Final 30% 198,000

VFL 2014:

Victorian Football League – Telecast Numbers

2014 ABC TV Games

Round 3 v Werribee Tigers @ Port Melbourne (22,000)*

Round 9 v Geelong @ Geelong (43,000)*

Round 10 v Footscray Bulldogs @ Port Melbourne (29,000)*

Round 13 v Sandringham @ Sandringham (43,000)*

Round 16 v Richmond @ Richmond (44,000)*

Qualifying Final v Box Hill Hawks @ Port Melbourne (30,000)*

Semi Final v Sandringham @ Port Melbourne (21,000)*

Preliminary Final v Footscray Bulldogs @ Port Melbourne (69.000)*

• ABC viewing figures

Opportunities for 2015 and beyond:

• Match day Promotions

• Themed Round

• PMFC database communication

• PMFC partner networking

• PMFC match day functions

• PMFC Game admission for staff and guests

Port Melbourne Football Club – Further Opportunities

Jubilation Reigns Supreme

   Port Melbourne FC  Partners:       PMFC  Platinum Sponsors:

Port Melbourne FC Support Sponsors:

Current Port Melbourne FC Partnerships

Signage – Option 1

• fence signage 3600mm X 900mm - $1,500.00 + GST

Signage – Option 1A

• Fence signage 4800mm X 900mm - $2,000.00 + GST

Signage – Option 2

*  billboard signage - $4,500.00 + GST (subject to availability)

Signage – Option 1 & 2 (Option 3)

• $5,500.00 + GST

Signage – Option 1A & 2 (Option 3A)

* $6,000.00 + GST

PMFC Hospitality:

• Sponsor and guests are entitled to attend the President’s Luncheon (9),

Promotion

Special Sponsorship packages Sponsor the Home or Away Coach’s Box - $5,000 + GST (N/A)

Sponsor the Home or Away Statistician’s Box - $2,500 + GST

Sponsor the Timekeeper’s Box - $2,500 + GST

Sponsor the Broadcaster’s Box - $2,500 + GST

Sponsor Game Day LED display sign - $12,500 + GST

Sponsor LED Electronic Scoreboard - $20,000 + GST

Benefits SummaryDesignations •Support Partner of Port Melbourne Football Club•Support Sponsor of Port Melbourne Football Club

Branding • Arena signage• Billboard signage• Company Logo displayed on LED Electronic Scoreboard at all games played at North Port Oval•Branding, advertising and editorial on PMFC website with links to VFL & VFL Club websites•Website link to PMFC website• Port Melbourne Football Club Facebook & Twitter promotions

•NB : all signs FOC , sign writing at sponsor’s cost

Port Melbourne Football Club • Port Melbourne Football Club to circulate all advertising material via electronic media

Media •Channel 7 telecast games (new in 2015)•VFL Football Record

Proposed Term:

• A one year agreement through to the end of the 2015 VFL Premiership Season• with option to renew for 2016 and 2017 in July 2015 (terms to be determined)

Required Investment:

• In consideration of the selected package with rights and benefits presented, sponsor  to pay over the term of the agreement• Year One Option 1 - $1,500.00 + GST, Option 1A - $2,000.00 + GST Option 2 - $4,500.00

+ GST, Option 3 - $5,500.00 + GST, Option 3A - $6,000.00• Year Two $XXX,000 (option)• Year Three $XXX,000 (option)

Proposed Term and Investment

Port Melbourne Football ClubPremiers & Champions

201121 Games – 21 Wins

New Social & Administration Facility

15

Floor Plan New Facility

16