SponSorShip poSSibilitieS

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IntroductIon

about the symposIumThemeGlobal day programLocation

sponsorshIpSponsorship packagesCompany fairExplanation

about the study assocIatIonS.G. DaedalusIndustry Activities

epIlogue

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Content

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introduCtion In front of you lies the sponsorship packages of the symposium ‘Virtual Reality; new possibilities’ organised by the study association S.G. Daedalus. The symposium will take place on 17 February 2014. In this package we want to inform you about our symposium but also about the study association S.G. Daedalus. In addition, the sponsorship possibilities for this symposium will be showed.

For more information, please contact us via the contact details below.

Contact details

Randy KommerkampExternal Affairs symposium committee 2014-2015+31 (0)6 43 970 163randy@VR2015.nl

Visiting adressDrienerlolaan 5Horst C.0067522 NB EnschedeThe Netherlands

Postal adressStudy association S.G. Daedalusw.r.t. Symposium committee 2014-2015Horst C.006Postbus 2177500 AE Enschede

Otherwww.vr2015.nlwww.sgdaedalus.nlBank account: NL27 RABO 3968 77 397Chamber of Commerce: 08107911

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theme

The symposium that will be held on 17 February 2015 will have the following theme:Virtual reality: new possibilities

Virtual reality is a simulated reality where a person can interact with his surroundings. For some time this technique is emerging. But only in the past few years great strides have been made with VR. With the arrival of the Oculus Rift, the possibilities of virtual reality has become familiar with the masses.

However, all the recent and notable developments focus on gaming: how do we offer the consumer an even greater gaming experience. This symposium want to inform students about the possibilities of virtual reality outside the popular segments. This will be realised by inviting speakers with interesting knowledge regarding VR, for instance applying VR in the field of healthcare or the design process, but also start the debate about ethics regarding VR. Industrial Designers are people with a broad background and we want to retrieve this broad perspective with our symposium: one theme that consists of multiple areas which could be interesting for every type of designer.

We expect around 150 participants for our sym-posium. The main part of this group will consist of Industrial Design students and we expect that a small group will consist of employees of the University of Twente.

about the SympoSium

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Reception In the morning all participants will be welcomed in the new DesignLab on the campus of the University of Twente. Here they will be welcomed by the organisation and the chairman of the day.

Speakers During the morning different speakers will give lectures for all participants. The lectures will be in the DesignLab.

Lunch and company fair After the lectures there will be lunch. The luch will be served as a buffet. Af-ter they have lunch they can walk around the company fair where different companies can profile themselves towards the participating students

Workshops, cases en masterclasses

The afternoon will be devoted to workshops, cases and master classes. These will take place in the VR-Lab and the DesignLab.

Afsluiting At the end of the program there will be a central closure of the symposium by the organisation and the chairman of the day.

Borrel The entire day will end with a reception where companies and students can talk about the symposium while enjoying a drink and a snack.

global day program

The precise program on the day of the symposium is not yet known, but we can already give a global program of the symposium day:

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DesignLab

DesignLab is a creative and cross-disciplinary ecosys-tem at the University of Twente, connecting science and society through design. Faculty and students from all fields work together with companies and gover-nments on societal design challenges of our times, inspired by novel scientific insights. Top talents from engineering, natural science, social science and the humanities join forces to take on the wicked problems of tomorrow’s world, using their creativity to bring science to design for society.

DesignLab’s aim is not only to develop ground-brea-king products and applications. It also trains a new generation of designers, who combine profound scientific knowledge with creative design skills, an entrepreneurial attitude and the ability to anticipate the social dimensions of new technologies.

To us, design is just as much a matter of research as it is an art. Truly meaningful and feasible innovati-ons can only emerge from a symbiosis of high-tech science and a thorough understanding of the relations between technology, society, and people.

(http://www.utwente.nl/designlab/)

loCation The symposium will take place at two locations on the campus of the University of Twente: the newly build DesignLab and the VR-Lab. Below information can be found about the two locations.

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VR-Lab

The Virtual Reality Laboratory (VR-Lab) on the Uni-versity of Twente is a high-tech environment used to facilitate multi-stakeholder decision making processes. The inspiring lab makes it possible to present and discuss ideas using the latest audio and video tech-nologies. The atmosphere of the lab can be changed by choosing the colour, intensity and location of the lights, in combination with multiple images or movies on one or more of the available projection screens or televisions. And sound can be directed from all possi-ble angles. This can all be used to inspire the users to think outside the box.

(http://www.vrlab.ctw.utwente.nl/)

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SponSorpakketten

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Companyfair

Between the morning and after-noon session of the symposium a company fair will take place. Various companies will profile themselves with a stand towards the visitors of the symposium. The fair, which will be about one to one-and-a-half hour, will take place in the DesignLab in the same location where the lunch will take place. In this way, all visitors of the symposium will be present at the company fair. The costs to be a part of this com-pany fair, are 300 euros. If you combine a place at the company fair with the Basic or Premium sponsor package, you get a 75% discount on the spot at the com-pany fair.

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Explanation per elementBelow is a list of all the different elements from the sponsorship packages and the details like the circu-lation of an element or the size of the publicity of the element.

01. Positioning of the logoThe symposium offers different possibilities to positi-on your company logo on prints and digital media in collaboration with study association Daedalus.

a. Symposium websiteThe symposium has its own website (www.vr2015.nl). On this website, (potential) visitors of the sympo-sium can inform themselves on the subject and the speakers. The site will be promoted by S.G. Daedalus in different ways and the link of the website will be placed on all promotion material. In addition, partici-pants will have to inscribe for the symposium on the website; therefor the website will be visited a lot in the month before the symposium (January).

b. PostersStarting in December, posters about the symposium will be distributed throughout the campus of the Uni-versity of Twente. Two different posters will be distri-buted: one is made in the beginning of December, the other will be made in early January. There will be 50 pieces of each posters and they will have the size of A3.

c. FlyersIn addition to the posters, flyers will also be distribu-ted on the campus. Again, two variants will appear at the same time as the posters described above. The amount of flyers will be a lot higher than the posters. Both flyers will be A6 sized.

d. Program bookletA program booklet will be published for the symposi-um. This booklet will be handed out for free to all the participants (about 150) and includes a page where all companies that supported us during the symposium will be mentioned. The program booklet is A5-sized.

e. After publication (aftermovie)During the symposium, video images will be made during all the activities. These images will be used to make an aftermovie to show the members of the study association what the symposium was like. Furthermore, this movie will be promoted on social media and people (who are not members of the study association) will also see this video. It is possible to mention company logos of companies that supported us in this video.

02. Company profile in program bookletThere is space available in the program booklet for descriptions of company profiles. It is possible for a company to use a whole or half of a page of the pro-gram booklet for advertisement or the profile of the company. The space available for a company depends on the sponsorship package purchased. This program booklet will be handed out for free to all visitors (circa 150) of the symposium.

03. Facebook post on the page of S.G. Daedalus

and the symposiumIt is possible to create a post for the Facebook page of S.G. Daedalus, with information about the company or an advertisement. The Facebook page of S.G. Dae-dalus currently has 582 likes.

04. Possibility of placing a banner in the Horst near

the lecture roomsIn de promotie periode is het mogelijk om met uw logo op een rolbanner te staan, tesamen met andere sponsoren.

05. Announcement at the member mailings

of S.G. DaedalusThe study association sends out a member mailing three times a month. Various activities and events of S.G. Daedalus are promoted in this mailing. There is also space for placing logos of companies.

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06. Showing logo on TV-screens above

the elevators in the HorstThe study association has a big tv-screen hanging above the central elevator in one of the university buildings at the University of Twente (the Horst). S.G. Daedalus promotes events and activities on this screen, but it could also show different logos of com-panies that sponsored one of the association’s events.

07. Two tickets for the symposiumFor all companies that sponsor this symposium, there are two free tickets available for the symposium.

08. 7. Handing out goodies or other promotional

material of the company during or before the

symposiumIt is possible to hand out goodies or promotional material before or during the symposium to the par-ticipants of the symposium or members of our study association. The study association has its own room and its possible to leave the material there. During the symposium it is possible to hand out goodies or promotional material to students.

09. Workshop during symposiumThere is room for a couple of workshops during the symposium. Buying the sponsorship package ‘Premi-um’ gives you the possibility to organize such a work-shop. This means that a workshop will be held twice an hour for a smaller group (circa 50 people).

10. Sending a promotional e-mail through the

members list of S.G. DaedalusIt is possible to use the members list of the study as-sociation to send an e-mail entirely to your liking.

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Verhouding tussen alle leden

81

Totaal aantal leden

Industrieel Ontwerpen%

%

%

127

Andere opleidingenAlumni lid

774

3565%

%

Man/Vrouw

18 Commissiesvoor o.a. excursies, cursussen en activiteiten

3 StudiereizenKeNako, Zuid-Afrika (2014)Mosaic, Singapore & Maleisië (2012)Breaking the Ice, Zweden (2008)

Stu

dIO

11 stoelen, 7 kasten,5 tafels, 2 klokken, 1 iMac & voetbaltafel

60m2 13e

Bestuur S.G. Daedalus

~ 5Uitgaves per jaar

van de On/Off, het bladvan de vereniging.

Daarbij hebben weook de Untitled,

vermaak op een A4.

11x dagdelen cursussen, per jaar gemiddeld.

78x Activiteiten voor leden, per jaar gemiddeld.

(1 icoon staat voor 3 eenheden)

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about the Study aSSoCiation

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Verhouding tussen alle leden

81

Totaal aantal leden

Industrieel Ontwerpen%

%

%

127

Andere opleidingenAlumni lid

774

3565%

%

Man/Vrouw

18 Commissiesvoor o.a. excursies, cursussen en activiteiten

3 StudiereizenKeNako, Zuid-Afrika (2014)Mosaic, Singapore & Maleisië (2012)Breaking the Ice, Zweden (2008)

Stu

dIO

11 stoelen, 7 kasten,5 tafels, 2 klokken, 1 iMac & voetbaltafel

60m2 13e

Bestuur S.G. Daedalus

~ 5Uitgaves per jaar

van de On/Off, het bladvan de vereniging.

Daarbij hebben weook de Untitled,

vermaak op een A4.

11x dagdelen cursussen, per jaar gemiddeld.

78x Activiteiten voor leden, per jaar gemiddeld.

(1 icoon staat voor 3 eenheden)

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s.g. daedalus

S.G. Daedalus is a study association of the educa-tion program Industrial Design (BSc) and Industrial Design Engineering (MSc) at the University of Twente. It currently has around 750 members, consisting of Bachelor students and Master students, lecturers and other employees. The annual influx is approximately 120 members. The main task of the association is to represent the interests of the student body in the field of education. This means that S.G. Daedalus evaluates the education, deals with complaints and questions and supplies study books and drawing materials.

Besides this, S.G. Daedalus unites students with similar ambitions with the help of education related activities such as courses, workshops, excursions, lectures, symposia, study tours, design competitions, case-studies and brainstorm sessions. Furthermore, activities not related to education but to uniting the members of the association take place. These activities include drinks, parties, sporting events, game nights and movie nights.

Finally, the association offers the students the possibi-lity to gain organizational experience by taking place in commissions or on the board of S.G. Daedalus. Of all the members, more than a quarter is active on the board, in a commission or as an assistant during acti-vities. The new look and enthusiastic attitude of these members ensures that S.G. Daedalus is a vibrant and active study association.

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Industry

S.G. Daedalus is keen to collaborate with companies. By doing so, the students gain insight in companies they could possibly work for in the future. By means of lectures, training, excursions, case studies and sym-posia knowledge from companies is transferred to the students. Moreover, for companies it is an interesting way to observe the capabilities of the students from Twente. Companies can profile themselves among stu-dents by promotion in the association magazine and by collaborating with the association in organising activities. There is also the possibility to let students perform a project for the company to gain experience in the field. This way, S.G. Daedalus gives the students more than just education and that distinguishes our students.

In short, the study association exists for students and runs completely on their enthusiastic commitment. To enable all of this financially, S.G. Daedalus depends on companies that are willing to sponsor her. It’s not only about sponsoring, but S.G. Daedalus also wants to build up collaboration with companies, with mutual benefit, to motivate the students to look beyond the borders of their study. This way, we support the future Industrial Designers from Twente together.

activities

Every year, S.G. Daedalus organises a large amount of activities for her members. Below an overview of the most important activities is given.

The Glass StudIOThe Glass StudIO of S.G. Daedalus is an event that takes place in the centre of Enschede. Within a trans-parent building various cases are solved by students Industrial Design (both BSc. nd MSc.). The goal is to let students gain experience in solving problems in the field of Industrial Design but also showing the inhabi-tants of Enschede what a design process involves at the university.

In 2013 the fourth edition took place with the theme ‘sustainability’ and this edition was very successful as well. The Glass StudIO has become one of the leading events for design in the Twente region in recent years. The Glass StudIO takes place in every uneven year so the next edition will be held in 2015.

Short European study tourDuring the period of the furniture exposition in Milan, S.G. Daedalus visits this city with a group of around sixty second-year students. Next to the furniture exposition they visit various companies and galleries. Of course the city itself (known as the design capital of Europe) is also experienced. The duration of this tour takes seven days in total.

International study tourThe goal of the study tour is to gain insight in the field of Industrial Design globally. In advance of the study tour the students have to fulfill preliminary research which means they have to visit symposia and lectures to get enough background information for the study tour. During the tour the students will visit companies and universities every day to find out how Industrial design develops practically. This journey is a speci-al and unique opportunity for students and a huge educational experience which occurs only once during their study. Every study tour is finished in the Nether-lands with a symposium where students and compa-nies will speak about the results of the research.

To finance a part of the study tour the students fulfill case studies at various companies. These cases result in professional and useful material for the company. Moreover the company will receive a copy of both the preliminary and the final report. In June 2014 Study Tour Ke Nako travelled to South Africa.

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Slotwoord With this document, we’ve tried to give a clear picture of S.G. Daedalus and its symposium, and to give insight about the possibilities this symposium can offer to your company. For questions, you can always contact us through the contact details below.

On behalf of the symposium committee 2014-2015,

Randy KommerkampCoördinator Externe betrekkingen symposiumcommissie 2014-2015

053 – 489 44 39 randy@VR2015.nlwww.VR2015.nlwww.sgdaedalus.nl

OPLEIDING INDUSTRIEEL ONTWERPEN

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