sponsored updates tips and tricks

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PowerPoint Presentation

Sponsored Content Strategy Tips WebinarNovember 18, 2015

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AgendaIntrosClient ExampleContent MixThe Sponsored Update Two-Step

IntroductionsAvani KhannaTalent Brand Consultant

Avani Khanna-marketing background-MBA in marketing from Duke -Client side experience managing talent brand for Walmart eCommerce

Challenge: Strong need to hire engineers in Bay Area (300 open roles, 75% engineering), low awareness Walmart is in Silicon Valley, perceptions Walmart is not a great place to work: stodgy, not innovative

Task: Build awareness and interest among target talent to consider and apply for Walmart eCommerce jobs

Action: -Considering talent drivers of engineers, created brand awareness through LinkedIn by targeting talent with relevant content, placing jobs and invitations to career page in front of them and through content highlighted challenging work, fun, start up culture.

In a year our followers on LinkedIn increased by 75%, Impacted hires nearly doubled and InMail response rates more than doubled, well above average we see.3

Introductions4

Rafael MarcusTalent Brand Consultant

Walmart Sponsored Updates Examples

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Walmart Sponsored Updates Examples

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Walmart Sponsored Updates Examples

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The perfect content mixThought leadership/industry news40%Talent brand25%Just for fun5%Company/product news20%Event promotion10%

Its critical to consider the appropriate mix of content.

Based on an audit of what the most successful talent acquisition content teams are doing, we suggest :8

The Sponsored Update Two-Step

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Step 1 Give them a win, show thought leadership, show off a bit about your org10

Step 2 Put a job in front of thembut make it interesting!

Step 1 Give them a win, show thought leadership, show off a bit about your org

Put a job in front of thembut make it interesting!

Feel free to reach out to us with any questions! Avani KhannaTalent Brand [email protected]

Rafael MarcusTalent Brand [email protected]

Avani Khanna-marketing background-MBA in marketing from Duke -Client side experience managing talent brand for Walmart eCommerce

Challenge: Strong need to hire engineers in Bay Area (300 open roles, 75% engineering), low awareness Walmart is in Silicon Valley, perceptions Walmart is not a great place to work: stodgy, not innovative

Task: Build awareness and interest among target talent to consider and apply for Walmart eCommerce jobs

Action: -Considering talent drivers of engineers, created brand awareness through LinkedIn by targeting talent with relevant content, placing jobs and invitations to career page in front of them and through content highlighted challenging work, fun, start up culture.

In a year our followers on LinkedIn increased by 75%, Impacted hires nearly doubled and InMail response rates more than doubled, well above average we see.14