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Sponsor and Exh ib i tor

M I A M I B E A C H , F L O R I D A N O V E M B E R 1 2 - 1 6PROSPECTUS

At CA World ’18, 5,000 CA customers, prospects

and luminaries will descend upon Miami for

the annual global customer event from

CA Technologies. The only question is,

will they be seeing you?

Get started: [email protected] 2

CA World ’18 is a not-to-be-missed event for those looking to drive digital transformation as a competitive advantage.

JOIN US AT CA WORLD '18 IN MIAMI

CA World draws a global audience across key industries and core lines of business and is a great opportunity for sponsors to position themselves as leaders in the CA Technologies partner ecosystem.

Grow your business. Accelerate pipeline. Share your customer successes.

With three out of five attendees having purchasing authority, this is your best chance to create demand in the CA ecosystem, engage with CA executives, and network and generate leads while building pipeline. Your brand will be placed directly in front of the decision makers seeking solutions in the areas of Agile Management, DevOps, Security, Mainframe, etc. Partners can participate in valuable training and enablement, learn about future product innovations and solutions, and make connections with CA customers.

Secure your spot today. CA is dedicated to creating the best experience for your company by offering a variety of sponsorship options. Let us work with you to determine the best show presence for your company and together create a successful and memorable CA World ‘18.

Thank you to those who previously sponsored CA World and your commitment and dedication to CA Technologies. Our success is a testament to the work we do with sponsors like you and we look forward to seeing you in Miami Beach, November 12-16, 2018. For those considering sponsoring for the first time, we look forward to working with you.

Get started todayFor more information, please contact your Partner Marketing Manager or Dawn Lynch at +1-678-613-1392, or email [email protected]

mailto:CAWorldExhibitors%40ca.com?subject=CA%20World%202017

• Keynote

• Exhibition Center Open

• Sessions

• Appreciation Event

WEDNESDAY, NOVEMBER 14

MONDAY, NOVEMBER 12

• Pre-Conference Education

TUESDAY, NOVEMBER 13

• Pre-Conference Education

• Partner Program

THURSDAY, NOVEMBER 15

• Keynote

• Exhibition Center Open

• Sessions

• Event Night

FRIDAY, NOVEMBER 16

• Cycling Event

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Place your brand in front of 5,000 customers, prospects, partners

and peers.

Whether you’re looking to attract qualified sales leads, launch a new product or increase

brand awareness, you can extend your reach by sponsoring unique conference events.

During show hours, attendees spend a staggering 87 percent of their time on the show floor. You will have meaningful

dialogues, showcasing your services and solutions to one of the most qualified audiences in the industry.

Meet and collaborate with CA executives, customers and prospects.

Problem-solve, hear success stories and discover new innovations.

Drive demand, capture new business, meet new customers and discover new

ways to generate revenue.

Meet one-on-one with customers, prospects and CA executives.


MI A M I B E A C H

SP

ON

S O R C A W

OR

LD

A W A R E N E S S

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X I M I Z E B R AND

P R O S P E C T S

E N G A G E

B U S I N E S S

G R OW YO U R

T H E B O X

TH

I NK O U T S I D

E

N E T W O R KN

ET

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O R K , N E T WO

RK

D E A L S

C L O S E

"CA World is an excellent platform for our company to engage with some of our largest and most strategic customers and partners.”Nutanix, 2017 Exhibitor


57 countries represented

Our most social CA World to dateCA World ’17 social metrics

• 149.1 million #CAWorld

impressions

• 51,000 mentions

• Almost 1.1 million total reach

through Facebook livestreams

and social posts

• Over 17,000 keynote views

• 1,500 Executive Center meetings,

including more than 450 partner

meetings

• 200 customer and partner speakers

• 1,800 Pre-Conference Education

participants filling 7,124 seats

• 96 percent of survey respondents stated

we met or exceeded expectations

• 89 percent stated they had meaningful

engagements

CA WORLD ‘17 BY THE NUMBERS

ATTENDEES BY LOCATION #CAWORLD ON SOCIAL HIGHLIGHTS FROM THE EVENT


13%

10%

5%

NORTH AMER

ICA

EMEA

APJ

LATAM

72%


6Get started: [email protected] or contact Dawn Lynch at +1-678-613-1392 for more details

MEDAL SPONSORSHIP OPPORTUNITIES AT A GLANCE

OpportunitiesDiamond (2)

$200K With Turnkey Booth $150K With Partner-Supplied Booth

Platinum (3)


Gold (Limited)


Silver (Limited)


Bronze (Limited)


Delivering Your Message

Theater session 2 1 — — —

Tech Talk session 2 2 2 1 —

Pre-Conference Education session 2 2 1 1 1

Lead scan lists for sessions † † † † †

Exhibition Experiences

Raw booth space 20’x30’ 20’x20’ 10’x20’ 10’x20’ 10’x10’

Dedicated meeting room for one-on-one meetings 2 1 1 — —

Reserved seating at keynotes 15 10 5 — —

Lead retrieval devices 4 2 2 2 1

Pre-Event Marketing

Logo and link on conference homepage and Sponsor page † † † † †

Top-Tier Sponsor landing page on CA World website † † — — —

Company description Sponsors page 150 words 100 words 75 words 50 words 50 words

Continued

Sponsorship Opportunities—A wide range of sponsorship packages are offered to maximize your brand awareness and exposure to your products or services.


7


Opportunities Diamond (2) Platinum (3) Gold (Limited) Silver (Limited) Bronze (Limited)

Program guide: Sponsor sessions (included in agenda builder and online program guide) † † † † †

Pre-show email to attendees. † † † † †

CA World emails: Logo inclusions (to attendees and registrants) † † † † †

Guest blog: Sponsor spotlight † † — — —

Access to CA World promotional kit † † — — —

Promotional video on the official CA World ’18 playlist † † — — —

Onsite Marketing and Branding

CA World mobile app: Description and logo 100 words 100 words 75 words 50 words 50 words

Mobile app: Dedicated push notification † † † † †

Company logo on Sponsor banners † † † † †

Highlight on exhibition center map † † † † †

Digital sign: Keynote walk-in thank you(s) † † † † †

Promotion in social media outlets: (1) pre-show, (1) during show, (1) post-show sponsor content posting † † — — —

Continued


Get started: [email protected] or contact Dawn Lynch at +1-678-613-1392 for more details


8


Opportunities Diamond (2) Platinum (3) Gold (Limited) Silver (Limited) Bronze (Limited)

Event Engagement

Full conference passes 25 20 15 12 10

CA Women’s Forum tickets – reserved seating 1 Reserved table (8 seats) 1 Reserved table (8 seats) 4 reserved seats 2 reserved seats —

Private hospitality (option list to be confirmed) 60 guests 50 guests 40 guests 25 guests —

Reserved tickets to bike ride with Trek-Segafredo (live ride) 5 3 2 — —

Registration discount code for customers and prospects † † — — —


Get started: [email protected] or contact Dawn Lynch at +1-678-613-1392 for more details


MEDAL SPONSORSHIP DETAILS


• Speaking sessions include Theater sessions (2), Tech Talk sessions (2) and Pre-Conference Education sessions (2) as outlined in Overview Summary.

– Each session will be placed within the content area of your choice. Space is limited. Book early to secure the best content area/theater of your choice.

– Content collaboration and coaching.

• Session attendee lists for each sponsor sessions will be provided.


• 20 x 30 Turnkey Booth – includes rental exhibit properties, electric, networking, AV, furniture, exhibit shipping, drayage, graphics and install/dismantle labor.

• Two dedicated meeting rooms for one-on-one meetings (in Executive Center).

• Reserved seating in the main keynotes for up to 15 sponsors’ guests.

Pre-Event Marketing

• Sponsor sessions included in content area event program guide.

• Sponsor sessions included in online session catalog and agenda builder.

• Company logo displayed on CA World homepage.

• Company logo and hyperlink on CA World Top-Tier Sponsor landing page (includes company logo, social media links, description, session details and other assets).

• Promotion in CA World social media outlets (Twitter, Facebook, LinkedIn). Sponsor to provide content and image.

– One posting of each: pre-event, onsite and post-conference to promote booth location and session as well as post-show round up content.

• Promotional video on official CA World ’18 playlist: Your video is an incredible opportunity to showcase your organization along with your theme and messaging around CA World 2018. Full specs to be included in Sponsor Kit.

DIAMOND SPONSOR: $200K With Turnkey Booth/$150K With Partner-Supplied Booth

S P O N S O R

D I A M O N D

D

9ContinuedGet started: [email protected] or contact Dawn Lynch at +1-678-613-1392 for more details




• Branding exposure with company logo promoted in:

– Digital signage thank you during keynote at walk-in.

– Company name highlight on exhibition center map.

– CA World promotional emails: logo placement in all (attendee and recruitment) email marketing campaigns upon signed contract.

– Inclusion in (1) CA Sponsor spotlight pre-show email.

• 100-word description and logo in the CA World ’18 mobile app.

• Dedicated push notification thanking sponsor via the mobile app with mention of booth number and Top-Tier Sponsor landing page link.

Event Engagement

• 25 full-conference passes which includes access to keynotes and event night.

• Reserved table at CA Women's Forum for up to eight people.

• Five tickets to the Live Bike Ride With Trek-Segafredo event.

• Private hospitality for up to 60 guests, selection of Miami Beach options to be provided with final location specific inclusions. Note: transportation to offsite locations will be at the discretion of the Sponsor.

• Registration discount passcode provided in an email template (file format of your choice: html, msg, oft) for distribution by sponsor to customers and prospects.

DIAMOND SPONSOR (continued): $200K With Turnkey Booth/$150K With Partner-Supplied Booth

S P O N S O R

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"We are thrilled with the IBM presence at CA World 2017. We’ve had conversations with industry leading experts at CA and IBM. We are collaborating as clients look to move their workloads from on-premise to the cloud. CA and IBM are leading and innovating in this space.”IBM, 2017 Diamond Sponsor




• Speaking sessions include Theater sessions (1), Tech Talk sessions (2) and Pre-Conference Education sessions (2) as outlined in Overview Summary.

– Each session will be placed within the content area of your choice. Space is limited. Book early to secure the best content area/theater of your choice.





• One dedicated meeting room for one-on-one meetings (in Executive Center).

• Reserved seating in the main keynotes for up to 10 sponsor's guest.

Pre-Event Marketing

• Sponsor sessions included in content area event Program Guide.


• Company logo displayed on CA World homepage.

• Company logo and hyperlink on CA World Top-Tier Sponsor landing page (includes company logo, social media links, description, session details and other assets).

• Promotion in CA World social media outlets (Twitter, Facebook, LinkedIn). Sponsor to provide content and image.

– One posting of each: pre-event, onsite and post-conference to promote booth location and session as well as post-show round up content.

• Promotional video on official CA World ’18 playlist: Your video is an incredible opportunity to showcase your organization along with your theme and messaging around CA World 2018. Full specs will be provided.

PLATINUM SPONSOR: $140K With Turnkey Booth/$100K With Partner-Supplied Booth

S P O N S O R

P L AT I N U M

P

11ContinuedGet started: [email protected] or contact Dawn Lynch at +1-678-613-1392 for more details








– Inclusion in CA (1) sponsor spotlight pre-show email.


• Dedicated push notification thanking sponsor via the mobile app with mention of booth number and Top-Tier Sponsor landing page link.

Event Engagement

• 20 full-conference passes.

• Reserved table at CA Women's Forum for up to eight people.

• Three tickets to the Live Bike Ride With Trek-Segafredo event.

• Private hospitality for up to 50 guests, selection of Miami Beach options to be provided with final location specific inclusions. Note: transportation to offsite locations will be at the discretion of the sponsor.

• Registration discount passcode provided in an email template (file format of your choice: html, msg, oft) for distribution by sponsor to customers and prospects.

PLATINUM SPONSOR (continued): $140K With Turnkey Booth/$100K With Partner-Supplied Booth

S P O N S O R

P L AT I N U M

P





• Speaking sessions include Tech Talk sessions (2) and Pre-Conference Education sessions (1) as outlined in Overview Summary.

– Each session will be placed within the content area of your choice. Space is limited. Book early to secure the best content area of your choice.


• Session attendee lists for each session will be provided.



• One dedicated meeting room for one-on-one meetings (in Executive Center).

• Reserved seating in the main keynotes for up to five sponsor's guests.

Pre-Event Marketing



• Company logo located on CA World homepage.

• Company logo, description and hyperlink on CA World Sponsor page.

GOLD SPONSOR: $100K With Turnkey Booth/$85K With Partner-Supplied Booth

S P O N S O R

G O L D

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“CA World provides a great collaborative environment to share experiences. CA's investment in its people and products is a testament to its longevity. I appreciate the opportunity to network and learn from the CA teams.”Capgemini, 2017 Gold Sponsor

Continued










• Dedicated push notification thanking sponsor via the mobile app with mention of booth number.

Event Engagement


• CA Women’s Forum reserved seating for up to four people.

• Two Tickets to the Live Bike Ride With Trek-Segafredo event

• Private hospitality for up to 40 guests, selection of Miami Beach options to be provided with final location specific inclusions. Note: transportation to off-site locations will be at the discretion of the sponsor.

GOLD SPONSOR (Continued): $100K With Turnkey Booth/$85K With Partner-Supplied Booth

S P O N S O R

G O L D

G





• Speaking sessions include Tech Talk session (1) and Pre-Conference Education session (1) as outlined in Overview Summary.

– Each session will be placed within the content area of your choice. Space is limited. Book early to secure the best content area of your choice.





SILVER SPONSOR: $60K With Turnkey Booth/$45K With Partner Supplied Booth

S P O N S O R

S I LV E R

S

Pre-Event Marketing





15Get started: [email protected] or contact Dawn Lynch at +1-678-613-1392 for more details Continued

"CA World is always a fantastic event for us, and we find it to be an incredible opportunity to close deals. We are excited for all the changes coming to CA World in 2018, and have already started planning for Miami.”Radiant Logic, 2017 Silver Sponsor











SILVER SPONSOR (Continued): $60K With Turnkey Booth/$45K With Partner Supplied Booth

S P O N S O R

S I LV E R

S

Event Engagement

• 12 full-conference passes which includes access to keynotes and event nights.

• CA Women’s Forum reserved seating for up to two people.

• Private hospitality for up to 25 guests, selection of Miami Beach options to be provided with final location specific inclusions. Note: transportation to offsite locations will be at the discretion of the sponsor.





• Speaking sessions include Pre-Conference Education session (1) as outlined in Overview Summary.

– Each session will be placed within the content area of your choice. Space is limited. Book early to secure the content area of your choice.


• Session attendee lists for each session will be provided.



Pre-Event Marketing





BRONZE SPONSOR: $40K With Turnkey Booth/$30K With Partner Supplied Booth





– CA World promotional emails: Logo placement in all (attendee and recruitment) email marketing campaigns upon signed contract.




Event Engagement


S P O N S O R

B R O N Z E

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Sponsorship Opportunities—We offer a wide range of sponsorship packages to maximize your brand awareness and exposure to your products or services. Contact Dawn Lynch at +1-678-613-1392, or by email at [email protected] for more details.

Booth Furniture, Accessories and Utility Packages—Inline booth space comes with grey carpet only. Furniture, accessories and utility packages can be ordered via the online ordering system. Orders must be placed by October 26, 2018, to receive the discounted rate.

Additional Conference Passes—Additional conference passes can be purchased at the discounted price of $1,295 each. Badges include access to the Exhibition Center, sessions, general conference meals, Event Night and keynote addresses.

Exhibitor Sponsorships Overview

Details 20’x20’ Booth Space 10’x20’ Booth Space 10’x10’ Booth Space Partner Pedestal

Demo station; hardware not included $24,000 $15,000 $10,000 $8,000

One 10-amp circuit (electricity) † † † †

A network connection — — — †

One company or product sign (exhibiting company to provide graphic for specified size/design, sign will be produced by show management)

— — — †

Company hyperlink on CA World sponsor page on website † † † †

50-word company profile and hyperlink on CA World Sponsor page † † † †

Company listed on exhibition center maps † † † †

Company hyperlink and description listed on CA World site † † † †

Full-conference passes 8 4 2 2

Lead retrieval device 1 1 1 1

One 40” monitor — — — †

* CA Technologies to approve content; exhibitor to produce and ship to Miami Beach. All prices subject to change.

EXHIBITION OPPORTUNITIES TO SHOWCASE YOUR PRODUCTS AND SERVICES

Get started: [email protected] or contact Dawn Lynch at +1-678-613-1392 for more details 18


19

Let us help you meet your marketing objectives at CA World ‘18. CA World

sponsors and exhibitors have exclusive access to exciting à la carte opportunities

to complement and customize sponsorship packages. The following

opportunities are designed to maximize your brand’s impact awareness, drive

meaningful demand and connect your organization with attendees and key

decision makers:

Our Networking and Engagement, Pre-Conference Education and Branding À La Carte sponsorship opportunities are now available. Sponsorships are

exclusive or available in limited quantities and will sell out quickly. Secure the

sponsorship opportunity of your choice soon to maximize your investment.

Contact your CA Partner Marketing Manager or Dawn Lynch at +1-678-613-1392, or email [email protected], for more details.

CA WORLD À LA CARTE SPONSORSHIP OPPORTUNITIES

"CA World 2017 was a great success for Netrounds as a CA Partner. The organization and attention to detail was exceptional, and the access to and joint interlock with the CA teams also really exceeded our expectations. CA World is definitely one of the best events that we have ever attended and exhibited in. See you next year in Miami!”Netrounds, 2017 Exhibitor

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(New) Premier CA World Attendee Appreciation Experiences

A Night at the Perez Art Museum Miami: $50,000 (Exclusive)Wednesday, November 14 Evening Program

CA World will feature a unique off-site experiential evening program at the Perez Art Museum Miami (PAMM), drawing all attendees to one spectacular setting. Our Wednesday evening program will incorporate visual, audio, touch and environmental features creating a transformational event at the PAMM. This exclusive opportunity at the PAMM is an ideal sponsorship, with a not-to-be-missed chance for high-value branding exposure.

Why sponsor such a unique experiential event? Guests will explore this memorable museum, treasuring key works of art and unique architectural design including hanging gardens and various forms of art from several centuries. As this modern museum encourages everyone to see art as an incentive for genuine human interaction, communication and exchange, you will be highlighted as the exclusive co-host for this enchanting evening, elevating your brand exposure. The sponsorship includes an exclusive VIP experience available to your most cherished customers and prospects.

Sponsor elements include:

• Exclusive VIP private pre-event reception for up to 50 guests at the PAMM, in a stunning Miami setting.

• Branding as exclusive sponsor on event website, mobile app, welcome guide and more.

• Onsite co-branding through signage, directional signage, branded napkins and more.

• Digital welcome branding highlight moment on museum-lobby video screens (no audio or corporate messaging) provides an exclusive opportunity to showcase your brand with a unique transformational approach.

• Opportunity to distribute marketing materials tied to booth promotional marketing campaigns.

NETWORKING AND ENGAGEMENT À LA CARTE SPONSORSHIP OPPORTUNITIES

Check out our new CA World sponsorship opportunities, including unique networking and engagement experiences throughout our conference.

Capitalize on branding and awareness inclusions to drive attendees to your show floor presence. Consider promotional tie-ins to maximize your

visibility as you positively impact attendee experiences. This is your chance to make a lasting impression.


21

(New) CA World Closing Celebration Sponsor: $40,000 (Exclusive)CA World in Miami will culminate with a lively closing celebration (talent TBD) on Thursday evening. One exclusive sponsor will be showcased in this premier networking and engagement extravaganza as the featured sponsor of the CA World Closing Celebration. From unique branding opportunities and great networking, our CA World Closing Celebration will be a delightful sunset send-off.

The celebration sponsor will be highlighted during the networking event activities and an on-stage digital signage and thank you. Guests will have many opportunities to mix and mingle during this closing event with Miami tastings that will delight and engage our audience in our final networking experience at CA World ’18.


• All program event marketing for CA World will include correlating sponsor co-branding on website, mobile app, welcome guide and more.

• Onsite co-branding through on-stage digital signage, directional signage and more.

• Sponsor logo placement on concert screen during pre-show opening and intermission (as applicable).

• Sponsor will have the opportunity to provide a branded giveaway.

CA Women’s Forum*: $40,000 (Exclusive)For the fifth year, our popular CA Women’s Forum brings together over 300 attendees to hear an insightful speaker or panel discuss the hottest issues for today's women in business. Topic to be determined by CA.


• Reserved VIP table for 10.

• Pre-Event branding in all marketing campaigns, website and registration.

• Onsite signage, logo at walk-in, recognition in any onsite promotional materials about CA Women’s Forum to include sponsor.

• CA Executive thank you for sponsorship at kick-off of Women’s Forum introductions.

• 5-10-minute Welcome Opening Remarks by sponsor (Content to be approved by CA Technologies).

*Medal level sponsorship required for this opportunity.



22

Tap and Brew*: $35,000 (Exclusive)A popular meeting spot for attendees located centrally on the show floor, this is the ultimate meet up location and brand moment. Serving craft beer in the afternoons and specialty coffee in the mornings, the Tap and Brew meeting spot will help you gain exposure and leads.

• Onsite branding with signage, beverage napkins, tabletop tents and branded coasters for beer service.

• Promotions in the mobile app and any onsite promotions including Welcome Guide.

• All leads captured for those getting specialty drinks, including beer and coffee.

Executive Center Sponsor*: $25,000 (Exclusive)Opportunity to gain exposure and get connected to customers of sponsor’s choice in sponsor’s dedicated meeting room at the CA World Executive Center.


• Dedicated meeting room (1) at the CA World Executive Center.

• Company logo inclusions as Executive Center sponsor:

– Onsite Executive Center signage.

– Table tent cards at food stations in Executive Center.

– Joint client meetings: up to 15 joint client meetings arranged by CA Sales Leadership.

*Medal level sponsorship required for this opportunity.

The Trek Experience: $25,000 (Exclusive)Back for its third year, the Trek Experience is a virtual ride held on the show floor in the middle of all the action. Over 450 riders pedaled in 2017, collectively riding 1,500 miles. This year our experience will feature exciting individual challenges, Ride With a Pro and inspiring wellness and nutrition highlights from the Trek-Segafredo pro riders. From first-time riders to experienced cyclists, all will be drawn into this virtual ride area for a chance to hop on a new Trek bike.

As exclusive sponsor, your brand will be featured in premier exhibition center position. Sponsor elements include:

• Sponsor is co-branded on CA World website, pre-event emails, mobile app mentions and all signage at experience location on site.

• Sponsor’s logo will appear on screen—mileage leaderboard monitor and on overhead screen showcasing the live virtual ride.

• Executive moments: optional showcase Ride With a Pro for sponsor and their customers (up to three riders) with the opportunity to meet and ride with a Trek-Segafredo cyclist.

• Sponsor may create a themed giveaway to engage with attendees.

• Lead list of all virtual ride participants will be provided to sponsor.



23


CA Bike Ride: $5,000 (Six Spots)For the fifth year, this sold-out event is the ultimate branding opportunity. 225 riders (and wait list) joined us on a lively ride with our CA Technologies CEO, Mike Gregoire, and Trek-Segafredo competitive cyclists as they discover the beautiful outdoor Miami Beach environment during this live bike ride.


• Logo on riders’ jerseys for up to 225 riders.

• Signage on site recognizing sponsors.

• Two reserved tickets for customer giveaways.

• Recognition on website as sponsor for ride.


PRE-CONFERENCE À LA CARTE SPONSORSHIP OPPORTUNITIES

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(New) Pre-Conference Education Lunch Sponsor: $20,000 per day (Monday or Tuesday) or $35,000 for both daysLunch will be hosted and serves as a prime networking time during our Pre-Conference Education days at CA World. Elevate your brand awareness with this audience on one or both of the Pre-Conference Education days.


• Sponsor branding onsite and directional signage.

• All program event marketing for CA World will include correlating sponsor co-branding on website, mobile app and more.

• One (1) sponsor seat drop marketing asset promoting either your upcoming session or booth promotion per lunch sponsor day.

(New) Pre-Conference Education Break Sponsor: $10,000 (Exclusive)Delight Pre-Conference Education attendees with a delicious break snack featuring healthy, energy snacks and beverages during their Pre-Conference Education break times on Monday and Tuesday. You have an opportunity to be the exclusive host for these eager learners.


• Sponsor onsite signage.

• One (1) sponsor marketing asset distributed at break tables promoting either your upcoming session or booth promotion per day.

Layer in these unique packages to enrich your sponsorship through branding exposure as CA World ’18 kicks off an amazing week of learning,

networking and engagement.


BRANDING À LA CARTE SPONSORSHIP OPPORTUNITIES

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(New) Mobile App Branding Sponsor: $15,000 (Exclusive)The CA World event app continues to drive engagement and awareness with attendees. This year’s app will feature new opportunities to connect with customers, partners and CA through contact swaps, new discussion boards and more. Maximize your marketing to over 5,000 attendees, partners and CA family, as the exclusive mobile app sponsor. Explore the possibilities today.


• All event marketing by CA World will include sponsor co-branding on website, mobile app, welcome guide and more.

• Standard promoted post—picture/logo—that links to third-party website or sponsorship page within mobile app.

• Video promoted post—similar to standard post but links to YouTube video (this is a new feature this year).

(New) Water Cooler: $15,000 (Exclusive)Beat the Miami heat with your CA World water pouch to be refilled by our conference attendees at all water coolers throughout the MBCC lobby and show floor. This is your opportunity to brand the water stations as we distribute pouches with your logo placed for maximum exposure.


• Branded water pouches.

• Water cooler “thank you” signage.

(New) CA World Transportation Sponsor: $10,000 (Up to Three)This year’s CA World will transform into a city-wide conference with more than 20 hotel options surrounding the MBCC for CA World attendees to choose from. With six hosted bus shuttle routes transporting our guests to and from hotels and the convention center, this is an opportunity to maximize your branding and awareness with a captive audience. Become a transportation sponsor and begin building your awareness.


• Branded headrest sleeves covering 55 seats on a minimum of six route buses (final count based on route planning closer to event date)—specs and branding requirements to follow.

• All event marketing by CA World will include sponsor co-branding on website, mobile app, welcome guide and more.

• On-bus video screens to display logo and :15 digital sign within looping CA World welcome videos (non-audio).



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(New) Hello CA World Beverage Service Sponsor: $7,500 per dayPromote your brand to attendees with a morning cup of joe through beverage stations positioned in the MBCC lobby and on show floor. Upon arrival at the convention center, CA World attendees can grab a cup of coffee, tea or morning smoothie to wet their whistle and start their day off right.


• Branding on each beverage station including signage, cups or cup holders, napkins, and more.

• Lead list of all beverage service participants will be provided to sponsor.

• Opportunity to include a marketing asset to tie into your booth engagement—include booth number, promote a session or generate awareness of your CA World activities.

(New) Miami Guide: $5,000 (Exclusive)As we welcome our guests to Miami for the first time, our Miami Guide will provide highlights of the area, local restaurants and Miami points of interest. Become the exclusive sponsor with co-branded logo placement on the Miami Guide that every attendee will use throughout the conference.

Charging Stations: $5,000 (Exclusive)Everyone needs a charge—help them connect at one of our 10 stations.


• 10 charging couch stations located throughout exhibition center show floor, branded with your logo.

Branding Presence on Digital Wall: $5,000 (Three Spots)Located at a prime central location on the CA World show floor, capture the audience attention with your message.


• Opportunity to showcase a 60-second digital asset (no audio) located on a prime “Digital Wall” at CA World.

• Digital asset will be shown four times each day.

• Content to be approved by CA.


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Wi-Fi Sponsor: $5,000 (Exclusive)Be the provider of Wi-Fi to over 5,000 attendees.


• Your company name and logo on log-in page for Wi-Fi access, along with messaging to drive traffic to your booth or session.

• All signage on site includes mention of sponsor as provider of Wi-Fi.

Mobile App Message Blast: $2,500 (Five Available)Looking to get your message to attendees? Leverage the power of our Mobile App, downloaded by 77% of attendees in 2017.


• Reach attendees using the mobile app with your specific message or offer (pre-approved by CA).

• Sponsorship includes one push notification to promote sponsor's presence at the event.

(New) Reserved Lunch Table for Meetings: $2,000 (Ten Spots)Hard to find a meeting location? We have the answer. Reserve a table for both days of the conference and always have a place to meet and greet attendees.


• A reserved table and tabletop sign with company logo indicating it is reserved.

• Prime location in lunch areas on both conference days.

• Partner Pedestal presence required at a minimum.




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Get started: [email protected]


READY TO SPONSOR?Secure your spot at CA World ‘18 now.

Packages are on a first-come, first-served basis.

To secure your spot, please fill in the Sponsor and Exhibitor Contract and send to [email protected]

For additional information, please contact your Partner Marketing Manager or Dawn Lynch at +1-678-613-1392, email at [email protected]

CS200-352375_0418

https://www.ca.com/content/dam/ca/us/files/caworld/caw18-application-and-contract-for-sponsorship-and-exhibit-space.pdf

mailto:CAWorldExhibitors%40ca.com?subject=

mailto:CAWorldExhibitors%40ca.com?subject=

sponsor and exhibitor prospectus · discover new innovations. ... diamond (2) $200k with turnkey...

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