LCCC CMN 111 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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LCCC CMN 111 2KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Persuasion Is A Persuasion Is A Psychological Psychological ProcessProcess

LCCC CMN 111 3KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Without Disagreement, There Would Be No Need For Persuasion

Two Or More Points Of Two Or More Points Of View In View In Complete Complete

OppositionOpposition Disagreement Disagreement By DegreeBy Degree

LCCC CMN 111 4KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Of All Types Of Public Of All Types Of Public Speaking, Persuasion Is Speaking, Persuasion Is The Most The Most ComplexComplex & & ChallengingChallenging

LCCC CMN 111 5KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Controversial TopicsControversial TopicsPeople’s most basic attitudes, People’s most basic attitudes, values, & beliefsvalues, & beliefs

Some listeners may be so Some listeners may be so committed to these attitudes, committed to these attitudes,

values & beliefs that they values & beliefs that they cannot be persuadedcannot be persuaded

LCCC CMN 111 6KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Speakers Must Enter A Speakers Must Enter A Speaking Situation With Speaking Situation With Realistic GoalsRealistic Goals

Consider the speech a Consider the speech a success if the speaker has success if the speaker has

persuaded even a few persuaded even a few audience members to audience members to reexamine their viewsreexamine their views

LCCC CMN 111 7KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Audiences Engage In A Audiences Engage In A Mental Give-and-Take Mental Give-and-Take With The SpeakerWith The Speaker

LCCC CMN 111 8KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Make Judgments As ToMake Judgments As ToCredibilityCredibilityDeliveryDeliverySupporting MaterialsSupporting Materials LanguageLanguage

Mental Argument With Mental Argument With SpeakerSpeaker

LCCC CMN 111 9KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Target AudienceTarget AudiencePart Of The Audience The Part Of The Audience The Speaker Most Wants To Speaker Most Wants To ReachReach Uncommitted Listeners Who Uncommitted Listeners Who

Are Leaning Towards Are Leaning Towards Agreement With The Speaker’s Agreement With The Speaker’s ViewsViews

LCCC CMN 111 10KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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During Speech During Speech Preparation, Consider Preparation, Consider The Values & Concerns The Values & Concerns Of The Target AudienceOf The Target Audience

LCCC CMN 111 11KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of Questions Of PersuasionPersuasion

Questions Of FactQuestions Of Fact Questions Of ValueQuestions Of Value Questions Of PolicyQuestions Of Policy

LCCC CMN 111 12KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of Fact Seek to persuade based

on the facts of the particular issue

LCCC CMN 111 13KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of FactSome questions of fact can be answered with certainty How far is it from

Schnecksville to Carbon?

LCCC CMN 111 14KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of FactOther questions of fact are not so certain Will the economy be

better or worse next year?

LCCC CMN 111 15KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of Fact Aim Is Different Than

For An Informative Speech

LCCC CMN 111 16KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of Fact To Inform — Impart Info

In An Unbiased Manner To Persuade — Present

Facts In A Way That Listeners Accept The Speaker’s View Of The Facts

Example: The Legal System

LCCC CMN 111 17KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of FactQuestions Of FactTopical Order

Each Main Point Presents A Reason Why The Audience Should Agree

Must Be Logical & Consistent

LCCC CMN 111 18KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of Value Require Judgments Based

Upon One’s Beliefs Right/Wrong Good/Bad Moral/Immoral

LCCC CMN 111 19KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of Value Speaker needs to Justify

Value Judgments According to Clearly Defined Standards 1st Step — Define Speaker’s

Standards For Value Judgment 2nd Step — Judge the Subject

Against Those Standards

LCCC CMN 111 20KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of ValueTopical Order

First Main Point Establishes Standards For Speaker’s Value Judgments

Second Main Point Applies Those Standards To The Speech Topic

LCCC CMN 111 21KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of PolicyQuestions of Policy Deal With Specific

Courses of Action May involve Questions of

Fact & Value, But Go Beyond To Make a Decision On What Should Or Should Not Be Done

LCCC CMN 111 22KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of Policy 2 Types:

To Gain Passive Agreement That Policy Is Desirable

To Motivate The Audience To Take Immediate, Decisive Action

LCCC CMN 111 23KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of Policy 3 Basic Issues:

LCCC CMN 111 24KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Need Prove There Is A Need For Change

LCCC CMN 111 25KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Plan Suggest A Specific

Plan (Policy) That Will Solve The Need

LCCC CMN 111 26KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Practicality Show That The Plan Is

Workable & Will Solve The Need Without

Creating New Problems

LCCC CMN 111 27KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of Policy Types Of Organization:

Problem Solution Prove Existence Of Problem State The Solution

LCCC CMN 111 28KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of PolicyProblem — Cause — Solution Prove Existence Of Problem Analyze Causes Of Problem State The Solution

LCCC CMN 111 29KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions Of PolicyComparative AdvantagesComparative Advantages

Devotes Each Main Point To Why Speaker’s Plan Is

Preferable To Other Plans

LCCC CMN 111 30KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of PolicyMonroe’s Motivated Sequence 5 Steps:

LCCC CMN 111 31KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of PolicyMonroe’s Motivated Sequence: Attention

Gain Attention & Interest

LCCC CMN 111 32KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of PolicyMonroe’s Motivated Sequence: Need

Show Need For Change

LCCC CMN 111 33KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of PolicyMonroe’s Motivated Sequence: Satisfaction

Present Plan That Will Remedy The Need

LCCC CMN 111 34KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of PolicyMonroe’s Motivated Sequence:Visualization

Visualize Benefits & Practicality of The Plan

LCCC CMN 111 35KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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Questions of PolicyMonroe’s Motivated Sequence: Action

Urge Audience To Take Action To Support The Plan