sparking a sponsorship culture revolution
TRANSCRIPT
Sparking a Sponsorship-
Culture Revolution
William PitcherPitcherGroup.com - [email protected]
Sponsorship Toronto - October 17, 2012
@WilliamPitcher
#SponsorshipTO
bit.ly/sponsorculture
How you embrace
sponsorship across your
organization can cost or
earn millions.
MISSION
Greater Opportunities
ActivationEngagement
Sponsorship
Value to You
Sponsorship?
Culture?
Sponsorship Culture?
Sponsorship Culture:
Group belief that marketing
partnerships are vital to your
mission and
group action to foster them.
NASCAR
5
Challenges
#1
Believing you
can’t do
sponsorship.
#2
Believing you
already do
sponsorship.
#3
Believing
sponsorship is
selling out.
#4 Believing sponsorship is
too costly.
#5
Believing
you are too
busy for
sponsors.
7 Tactics to:
Spark a
Revolution
#1
Return Value to
Stakeholders must
greater than their
Inconvenience
#2
Make
sponsorship
pay its own
way
#3 Leverage Added
Value of Sponsorship
#4
Plans
Sign-Offs
Contracts
#5 Learn, Sell, Invest, Grow
#6 Focus on Mission
#7
Have Fun
Discussion
William PitcherPitcherGroup.com - [email protected]
Mississauga, Ontario 289-999-1020
@WilliamPitcher #SponsorshipTO
bit.ly/sponsorculture
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