SOUTHEAST BANK LIMITED A BANK WITH A VISION…

Management of Southeast Bank LTD…

Sub: Principles of management

Sec:B

Faculty: Munsura Rahamatullah

PREPARED BY…

Name Id

Shuvo,Sk Mashudul Amin

07-09153-2

Rahman, Farzana 07-08518-2

Irin, Sultana Mili 07-09098-2

OBJECTIVE OF THIS REPORT… To gather important and valuable

information about management of Southeast Bank.

LIMITATIONS…There was not enough data in the bank’s web site…..

Executives were more than busy…

We could not able to collect all the information about their management…

INTRODUCTION…

Southeast Bank Limited has a long and relishing heritage. It is a second Bank which was established in 1995. The bank and its 1st branch at the busiest commercial area, Dhaka was opened on march 25,1995.

AN OVERVEIW OF THE BANK…

Southeast Bank LTD.emerged in 1995.

Its vision is to stand out as a premier banking institution.

The bank has 32 branches across Bangladesh.

                                       

                 

CONTI…

A huge product basket.

The bank is effectively managed by efficient professionals.

Conducts the business in a ethical manner.

                                      

               

CUSTOMERS OF THE BANK… Customers are

their 1st priority.

Different types of customers. Like businessmen, students, housewives, etc.

Unique customer service.

ADVANTAGES & DISADVANTAGES OF THE BANK…

Advantages:

1. Sound & effective corporate governance.

2. Transparent & quick decision making.

3. Employees are their most valuable resource.

4. Well defined chain of command.

Chain of commandChain of command MANAGING DIRECTOR

D.MANAGING DIRECTOR D.MANAGING DIRECTOR

Senior ExecutiveFor HRD

Senior ExecutiveFor Marketing

Senior ExecutiveFor Finance

Senior ExecutiveFor Research&Development

Supervisors Supervisors Supervisors Supervisors

CONTI…

Disadvantages:

1. Technologically backdated.

2. Backdated banking system.

3. Very few branches.

Risk analysis

Lack of experience.

Successor.

Team work.

Compliances of the managers&clients.

Competitors’ analysis….

Competitors of the bank…like DBBL, First Security Bank, EXIM bank LTD, ETC.

Why are they risky for South East Bank LTD????

Functional area:

Functional areas are divided mainly 4 categories…

1. HRM2. MARKETING DEPARTMENT3. FINANCE DEPARTMENT4. RESEARCH&DEVELOPMENT……

Chain of commandChain of command MANAGING DIRECTOR

D.MANAGING DIRECTOR D.MANAGING DIRECTOR

Senior ExecutiveFor HRD

Senior ExecutiveFor Marketing

Senior ExecutiveFor Finance

Senior ExecutiveFor Research&Development

Supervisors Supervisors Supervisors Supervisors

Problem identification:

Slow service

Very few corporate branches

Backdated banking system

Very brittle in competition

Conclusion:

The bank has already earned a good operating profit and a good image in the market. They are aiming to consolidate the progress already made. They plan to introduce a comprehensive and robust new software for the bank that emerged the service for the customer and they take plan to open 10 new branch.

Reference…

1. Annual report of 2006…

2. www.sebankbd.com…

3. Senior manager